{"version":"v1.1","generated_at":"2026-06-13T14:06:39.080Z","graph_count":222,"graphs":[{"graph_id":"beauty-goes-digital-state-of-global-beauty-in-2026","name":"NIQ Beauty Graph","description":"Fodda's interpretation of Nielsen's public research into the beauty industry's digital transformation.","curator":"Tara James Taylor","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Beauty Industry","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","FEATURES_BRAND","TARGETS_AUDIENCE","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- beauty Tech - Consumer Behavior - Digital Transformation - Retail & E-commerce - Wellness - Marketing & Branding"],"verticals":["Beauty"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Nielsen's public research into the beauty industry's digital transformation.","subhead":"","geography":["Global"],"icon_url":"","company":"NielsenIQ","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-02-04","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/4GJdR7dnFnkin73EGYVmsA/moQSe2A-Qv6iKF0OoeypyAGoEO4nDJSt5LV2tEEOQ84xjcGJYX0yWjYZg_vAVscir9hYORoPF9rxAoqTkQL2nez_POEaEN1S8MTkK36U-7L57oWqj9BbX8_RqH8cWy7vmkiHA23H7W3MPVD8n_RXkg/r9WD8Jakwml7QFK42nQ8F9sWcod88MetstrXKxstXOc","by_the_numbers":"- Identifies a major trend in the convergence of the beauty and Wellness sectors.\n- Highlights the growing influence of AI and Digital-first strategies in Brand outreach.\n- Details the increasing role of social media as a primary channel for commerce and Brand engagement.\n- Analyzes the Market tension between premium Product offerings and Consumer demand for affordability.\n- Covers the strategic shift towards localizing products for diverse global markets.","what_it_does":"This graph provides a strategic overview of the global beauty industry's trajectory towards 2026, detailing the critical shifts driven by digital technology and evolving consumer expectations. 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Brands are looking into using digital technology to connect with more customers. Sources: [GenAI impact on product selection](https://www.fodda.ai); [Importance of Search Ranking](https://www.fodda.ai); [E-commerce outperforms instore beauty sales globally](https://www.fodda.ai).\n\n- **AI and Digital First Beauty**: This trend focuses on how artificial intelligence (AI) and digital technologies are changing the beauty industry. Brands are looking into using digital technology to connect with more customers. Sources: [GenAI impact on product selection](https://www.fodda.ai); [Importance of Search Ranking](https://www.fodda.ai); [E-commerce outperforms instore beauty sales globally](https://www.fodda.ai).\n\n- **Beauty + Wellness Convergence**: This trend highlights the increasing integration of beauty and wellness, with consumers viewing beauty as part of a holistic approach to well-being. The report examines how brands are incorporating wellness attributes into their beauty products and marketing to appeal to health-conscious consumers. Sources: [Wellness Focus Amongst Consumers](https://www.fodda.ai); [Global Consumers Want Less](https://www.fodda.ai); [US Consumers Feeling Time Crunched](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/beauty-goes-digital-state-of-global-beauty-in-2026","agent_prompt":"CRITICAL: Use this graph for strategic analysis of the beauty industry's future, focusing on digital transformation, consumer behavior shifts, and emerging market trends for 2026.","trend_count":6,"evidence_count":20,"last_synced":"2026-04-13T17:17:44.005Z"},{"graph_id":"pdh_pacific","name":"Pacific Islands Economic Indicators","description":"CPI inflation rates for 15+ Pacific Island nations: Fiji, Samoa, Tonga, PNG, Vanuatu, Solomon Islands, and more.","curator":"Pacific Data Hub (PDH.stat)","curator_url":"https://stats.pacificdata.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Pacific","Fiji","Samoa","inflation","CPI"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"CPI inflation rates for 15+ Pacific Island nations: Fiji, Samoa, Tonga, PNG, Vanuatu, Solomon Islands, and more.","subhead":"","geography":"","icon_url":"","company":"Pacific Data Hub (PDH.stat)","source_url":"https://stats.pacificdata.org/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"openalex_research","name":"OpenAlex Academic Research Tracker","description":"Academic publication trends across ALL scholarly disciplines — 250M+ works from journals, conferences, books, and datasets. 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Use graph ID: forrester-predictions2026_b2bmarketing","what_contains":"Trend, Article connected by SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Forrester B2B Predictions 2026 knowledge graph","blog_post_content":"# New Insights from the Forrester B2B Predictions 2026 knowledge graph\n\nWe asked Fodda's Forrester B2B Predictions 2026 — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Forrester B2B Predictions 2026?\"**\n\n## What Fodda Found\n\n- **In B2b, Al Agents Will Be Present in About One-Third of Payments.**: Al agents will be used in about one-third of B2B payment workflows by the end of 2026. The complexity in B2B transactions lies in adjacent processes – e.g., invoicing, accounts payable/receivable, and trade credit – more than in payment execution itself.\n\n- **Twenty Percent of B2B Sellers Will Be Forced to Engage in Agent-Led Quote Negotiations.**: At least one in five B2B sellers will be compelled to respond to Al-powered buyer agents with dynamically delivered counteroffers via seller-controlled agents. Static pricing pages and rigid checkout flows will give way to agent-compatible negotiation interfaces.\n\n- **Seventy-Five Percent of B2B Enterprises Will Increase Budgets for Influencer Relations.**: Marketing leaders will elevate influencer relations from a tactical PR extension to a strategic growth lever. Marketers must invest in influencer engagement that builds trust when Al-powered search and Al agents bolster discovery.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/forrester-predictions2026_b2bmarketing","agent_prompt":"CRITICAL: Use this graph for Forrester's 2026 predictions on how AI and evolving buyer behaviors will fundamentally reshape B2B marketing, sales, and payment systems.","trend_count":5,"evidence_count":9,"last_synced":"2026-04-13T17:19:15.108Z"},{"graph_id":"cbs_buurt","name":"cbs_buurt","description":"CBS Neighbourhood Demographics (Netherlands)","curator":"","curator_url":"https://opendata.cbs.nl/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["demographics","netherlands","europe","housing","income","neighbourhood"],"verticals":[],"graph_type":"supplemental","graph_sub_type":null,"price_per_query":null,"headline":"CBS Neighbourhood Demographics (Netherlands)","subhead":"","geography":"","icon_url":"","company":"","source_url":"https://opendata.cbs.nl/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"edelman-marketing","name":"Edelman Marketing Graph","description":"Fodda's analysis of Edelman's research into marketing treansa","curator":"Edelman","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Annual + specials","domain":"Marketing & Communications","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","SEMANTICALLY_SIMILAR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["marketing"],"verticals":["Marketing"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's analysis of Edelman's research into marketing treansa","subhead":"","geography":["Global"],"icon_url":"","company":"Edelman","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is Rot to Renewal?","How is Rot to Renewal evolving?","What is Seeking a Quieter Life?","How is Seeking a Quieter Life evolving?","What is The Shape of Growth?","How is The Shape of Growth evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/-U-lzwLq8JdstwFSRR2Inw/CFQv4IEYIyE5POu2Jqnf8YX_rc_8VtAQcZa6Esnnmz4Cw3bkD-FyWqA0Kh7UJzILYX6WINsJ0BQKxbzum0gSk5hKRoGmEeTHOl2n79QZX4nPhqwiSDdXTumTnr4dt1ETr-4Jt6ynN9hy98QUzHhfMg/XhKZyJ6OakIcEug4qP6h21MwRjY8G__JCFUc0m4wKCM","by_the_numbers":"20 trends, 105 evidence items","what_it_does":"A living knowledge graph of Edelman's trust and communications research. Combines insights across multiple reports to provide a continuously updated view of how trust shapes marketing strategy.\n\nSources analyzed: Tipping Points 2026.","key_features":"Trust research, brand communications intelligence, marketing strategy signals.","for_teams_like":"Marketing strategy, brand communications, and growth teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: edelman-marketing","what_contains":"Article, Trend connected by EVIDENCE_FOR, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, SEMANTICALLY_SIMILAR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Edelman Tipping Points Graph — Powered by Fodda","blog_post_content":"# New Insights from Edelman Tipping Points Graph — Powered by Fodda\n\nWe asked Fodda's **Edelman Tipping Points Graph** — curated by Jay Gallagher — a strategic question to surface proprietary insights backed by real evidence.\n\n## What Fodda Found\n\n- **Finance Eats Culture**: Finance has stepped out of the back pages of the newspaper and into popular culture.\n\n- **Friction as a Feature**: People are realizing the need for a little friction to stay in touch with their surroundings, moving away from the relentless stripping of inconvenience by technology.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/edelman-marketing","agent_prompt":"CRITICAL: Use this graph for understanding the emerging cultural reactions against mainstream digital life, including the return to privacy, the rejection of 'hustle culture,' and the search for more meaningful, tangible experiences. It's essential for brand strategists, product innovators, and marketers looking to align with the next wave of consumer sentiment.","trend_count":26,"evidence_count":116,"last_synced":"2026-05-06T02:39:18.444Z"},{"graph_id":"wef-sport","name":"World Economic Forum Sports Graph","description":"Fodda's interpretation of the WEF's published research into sports and its role.","curator":"World Economic Forum","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Sports","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["SEMANTICALLY_SIMILAR","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["sport"],"verticals":["Sports"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of the WEF's published research into sports and its role.","subhead":"","geography":["Global","with a focus on emerging economies in Asia-Pacific","Africa","and Latin America."],"icon_url":"","company":"World Economic Forum","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-15","example_queries":["What is Design Sporting Infrastructure for Community Well-Being and Environmental Resilience?","How is Design Sporting Infrastructure for Community Well-Being and Environmental Resilience evolving?","What is Leverage Green and Blue Spaces As Sporting Assets?","How is Leverage Green and Blue Spaces As Sporting Assets evolving?","What is Mobilize Investment Partnerships Across the Capital Ecosystem?","How is Mobilize Investment Partnerships Across the Capital Ecosystem evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/gVlgrGH6HFRffo0fWPS0XQ/GDt_zSBJk2EsgNhJD_wNBhqcjFUX8JWXpceKaUCYAxJ_hNk0dM1Wfj1LQwEjssiA9jkaVADjWgKWT35rhfAA3C5ONN0tqRSnVQSWoC3Gn0Z76RFTWIWVFHFideKcakWGY7PgBhjKAiakkmwfPxAHxQ/279kkHHg39yrd4fcpSMftzZf-fDZgbwvzgGofop-Tn4","by_the_numbers":"12 trends, 45 evidence items","what_it_does":"A living knowledge graph of World Economic Forum sports research.\n\nSources analyzed: WEF Sports Graph.","key_features":"Sports industry trends, fan engagement, sponsorship innovation.","for_teams_like":"Sports marketing, sponsorship, and fan engagement teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: wef-sport","what_contains":"Trend, Article connected by IN_INDUSTRY, IN_SECTOR, SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the World Economic Forum Sports Graph knowledge graph","blog_post_content":"# New Insights from the World Economic Forum Sports Graph knowledge graph\n\nWe asked Fodda's World Economic Forum Sports Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the World Economic Forum Sports Graph?\"**\n\n## What Fodda Found\n\n- **Rebalancing of Sports Growth with Emerging Economies**: Sport is becoming a powerful engine of growth in emerging regions, extending well beyond mature markets such as the US and the United Kingdom. Across Africa, Asia and Latin America, sport stakeholders are increasingly creating jobs, promoting health and stimulating infrastructure development.\n\n- **Acceleration of Sports Tourism**: The rapid growth of the sports economy is being led by the rise of sports tourism - forecast to account for 60% of total sports economy revenue growth until 2030. It has also become the fastest-growing segment of the global tourism industry, consistently outpacing broader travel trends since the COVID-19 pandemic.\n\n- **Activate Shared Impact Through Strategic Sponsorships**: Sponsorship represents one of the most powerful financial levers in sport, accounting for the second-largest revenue stream in professional sport after media rights.  In this context, stakeholders must move towards establishing ethical sponsorship frameworks that prioritize alignment with health, climate and social goals\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/world-economic-forum-sports","agent_prompt":"CRITICAL: Use this graph for understanding the intersection of the global sports economy with environmental sustainability and social equity. It provides insights into key growth drivers, investment opportunities, and sustainability challenges facing the sports industry.","trend_count":12,"evidence_count":45,"last_synced":"2026-04-28T04:18:17.483Z"},{"graph_id":"fbi_crime","name":"fbi_crime","description":"US FBI Crime Statistics (CDE)","curator":"","curator_url":"https://cde.ucr.cjis.gov/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["safety","united states","crime","security"],"verticals":[],"graph_type":"supplemental","graph_sub_type":null,"price_per_query":null,"headline":"US FBI Crime Statistics (CDE)","subhead":"","geography":"","icon_url":"","company":"","source_url":"https://cde.ucr.cjis.gov/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"pinterest-home","name":"Pinterest Home & Living Trends Graph","description":"Fodda's interpretation of Pinterest's research and reports in the home sector","curator":"Pinterest","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Home & Living","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["home","food","design"],"verticals":["Home"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Pinterest's research and reports in the home sector","subhead":"","geography":"","icon_url":"","company":"Pinterest","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-24","published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/W2bQPXtXubRgqhNi160OxQ/TiR2pugo-xCcrLHLc3uaalUh3r3SFLKQV1BEffTPCbI7V7AIJChIoloOEtcSDKOwvfVmQvyMPouit8bEosG488D0L6PweO0cmTLZenBseUofZLxmZfEZRYDNC-HDvhnMrNNT83SKEG8tydL6APvquw/LL4GUEaj8h5d94cprzhnX1XKMJWiZq6FIHfNpb0i84g","by_the_numbers":"","what_it_does":"A living knowledge graph of Pinterest's home, food, and design trend intelligence.\n\nSources analyzed: Pinterest Predicts 2026.","key_features":"Home decor trends, food trends, interior design predictions.","for_teams_like":"Design strategy, industrial design, and UX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: pinterest-home","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/pinterest-home","agent_prompt":null,"trend_count":8,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-travel-hospitality","name":"PSFK Travel & Hospitality Graph","description":"Coming soon: PSFK's analysis of travel behavior, accommodation, and guest experience trends in the Travel & Hospitality sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Travel & Hospitality","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of travel behavior, accommodation, and guest experience trends in the Travel & Hospitality sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"ilo-employment-and-social-trends","name":"ILO Employment and Social Trends","description":"Fodda's analysis of global employment quality challenges and decent work deficit patterns.","curator":"Marva Corley-Coulibaly, Ekkehard Ernst, Richard Horne, Stefan Kühn, Iuliia Privalikhina and Miguel Sanchez Martinez","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Labor Economics","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["employment","Labor","social trends","decent work","Economics"],"verticals":["Work"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of global employment quality challenges and decent work deficit patterns.","subhead":"","geography":["Global"],"icon_url":"","company":"International Labour Organization","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-15","published_date":"2026-01-14","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/Rm3FiUqs3aHNxGCC0ewtjQ/emtDfqn7MvQt33IcH3ehW2yO4cZPmcQME6lfDW5ZIbdO8H_L-in0lviAjsW_Dz8wr01CFtiYrgfFqI31-kntUpPeJt5-ELFMG9s1RMS38XPxcEJPGEpyWoR2SC2A5FL-35dKUsLjI7y4MnuWGl6nzg/6RYSQsE_Y2X7SGQh-T8GhgcH_79b1bMS964aUI7Dehk","by_the_numbers":"- Statistical analysis could not be performed due to an error accessing the graph's data.","what_it_does":"This graph is intended to provide Fodda's analysis of global employment quality challenges and decent work deficit patterns, based on the work of Marva Corley-Coulibaly, Ekkehard Ernst, Richard Horne, Stefan Kühn, Iuliia Privalikhina and Miguel Sanchez Martinez. However, it is currently inaccessible for analysis, preventing a full profile.","key_features":"- Inaccessible\n- Unresponsive to queries\n- Profiling failed due to data retrieval errors","for_teams_like":"- economic Research\n- Labor Policy Analysis\n- social Science Research\n- International Development agencies","how_to_access":"Available via MCP, API, and Chat. Use graph ID: ilo-employment-and-social-trends","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/ilo-employment-and-social-trends","agent_prompt":"CRITICAL: Use this graph for analyzing global employment quality, decent work deficits, and labor market trends. NOTE: The graph is currently unresponsive to queries.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"mintel-retail","name":"Mintel Consumer & Retail Graph","description":"Fodda's interpretation of three critical consumer trends shaping brand strategy for 2026.","curator":"Mintel","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Consumer & Retail","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["CONTAINS_TREND","CONTAINS_ARTICLE","SEMANTICALLY_SIMILAR","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","USES_TECHNOLOGY","EVIDENCE_FOR","FEATURES_BRAND"],"status":"live","topics":["retail"],"verticals":["Retail","Consumer Goods","Consumer Electronics"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of three critical consumer trends shaping brand strategy for 2026.","subhead":"","geography":["Global"],"icon_url":"","company":"Mintel","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is Intentionally Sensory?","How is Intentionally Sensory evolving?","What is Retro Rejuvenation?","How is Retro Rejuvenation evolving?","What is “Maxxing” Out, Diversity In?","How is “Maxxing” Out, Diversity In evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/uJrlzKEk97ANh_9yo7XOPA/qglFA4Sq0ju-ME-XFeZTe1izZd0-w7iafLqWm99_5KBoqhBfqqXio7sGd_z3Cll8lECRwL1CTuINtCju92fNk7a2_rrAjN-o9j_CM8upnNSO8Mt1f5_dIyC0CEi8epVr3rDjb1mbAVI8X-le2kwhug/2d6PXpW9rJndur0JyhHahO85APBz9bHKUKdbYK9bucs","by_the_numbers":"11 trends, 92 evidence items","what_it_does":"A living knowledge graph of Mintel's consumer, household, and food research.\n\nSources analyzed: Global Consumer Predictions 2026; Global Household Predictions 2026; Global Food & Drink Predictions 2026.","key_features":"Consumer predictions, household trends, food & drink innovation.","for_teams_like":"Retail strategy, merchandising, CX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: mintel-retail","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Mintel Global Consumer Predictions — Powered by Fodda","blog_post_content":"# New Insights from Mintel Global Consumer Predictions — Powered by Fodda\n\nWe asked Fodda's **Mintel Global Consumer Predictions** — curated by Mintel — a strategic question.\n\n## What Fodda Found\n\n- **The New Young**: Traditional life stages are blurring as longevity increases and milestones become fluid. Consumers are redefining what it means to be “young” and seeking fulfillment across an extended middle of life.\n\n- **Anti-Algorithm**: Consumers are pushing back against algorithmic influence, seeking more control over their digital experiences and demanding brands prioritize human empowerment over efficiency. Brands will have to dec\n\n## Why This Matters\n\nThese insights come from Mintel's proprietary consumer research.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/mintel-2026_global_consumer_predictions","agent_prompt":"CRITICAL: Use this graph for understanding the three core consumer mindsets—Anti-Algorithm, The New Young, and The Affection Deficit—to develop forward-thinking brand strategies for 2026.","trend_count":11,"evidence_count":92,"last_synced":"2026-04-28T04:16:22Z"},{"graph_id":"2026-macro-trend-graph","name":"Revisionary 2026 Macro Trends","description":"How to spot real signals in market noise — connecting dots others miss to find meaning in complexity.","curator":"Anu Lingala","curator_url":"https://whatsanu.substack.com/about","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"culture","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["IN_INDUSTRY","EVIDENCE_FOR","USES_TECHNOLOGY","FEATURES_BRAND","IN_SECTOR","TARGETS_AUDIENCE","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Consumer Behavior - Artificial Intelligence - Sustainability - Brand Strategy - cultural trends"],"verticals":["Artificial Intelligence","Sustainability","Marketing","Culture"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"How to spot real signals in market noise — connecting dots others miss to find meaning in complexity.","subhead":"","geography":["Global"],"icon_url":"","company":"Revisionary","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-10","published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/sr4HsmExxd0vVk9wDHY65A/ytCyNgPhxlbxZSsMLfcMAWw2X_99-1T05huBPcgDmWNENUWXEmrjI5aNflR1La-L16oNOs-6NK4VubMHcPVvCVP26bhzD6BOZT6h1mGttT8juCzf5zSq-wFDTEcVPdFN4JOpghcJIwciDd5KU_0myQ/CHDEOsIIae4K0YT0gDKI_WojsoyGhyKPedcHik9fNBI","by_the_numbers":"- This graph is qualitative and focuses on conceptual trends rather than quantitative metrics.\n- It identifies 3 major macro trends: Aspirational Humanity, Subtle Sustainability, and Subversive Sincerity.","what_it_does":"This graph provides a qualitative analysis of emerging macro trends for 2026, focusing on the cultural counter-reactions to technology and societal pressures. It helps users understand the shift from performative consumerism to more integrated and authentic value systems, offering a framework for interpreting subtle signals in the market.","key_features":"- Identifies a cultural shift towards 'Aspirational Humanity' as a direct response to AI's prevalence.\n- Analyzes the rise of 'Subversive Sincerity,' where earnestness becomes a form of rebellion.\n- Defines 'Subtle Sustainability,' a trend where environmental benefits are secondary to cultural value and personal expression.","for_teams_like":"- Brand Strategy\n- Innovation and R&D\n- Consumer Insights\n- Marketing and Advertising","how_to_access":"Available via MCP, API, and Chat. Use graph ID: revisionary-studio/2026-macro-trend-graph","what_contains":"Trend, Article connected by IN_INDUSTRY, EVIDENCE_FOR, USES_TECHNOLOGY, FEATURES_BRAND, IN_SECTOR, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":"alingala91@gmail.com","owner_account_id":"recUto5ktJsgYnBSV","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Revisionary 2026 Macro Trends — Powered by Fodda","blog_post_content":"# New Insights from Revisionary 2026 Macro Trends — Powered by Fodda\n\nWe asked Fodda's **Revisionary 2026 Macro Trends** — curated by Anu Lingala — a strategic question to surface proprietary insights backed by real evidence.\n\n## What Fodda Found\n\n- **Subtle Sustainability**: Politicization has quieted brand environmental efforts over the past year, while the public succumbs to eco-fatigue upon realizing the relatively miniscule impact of individual action. Yet climate cha\n\n- **Aspirational Humanity**: As artificial intelligence hyper-flattens mass culture, anything denoting evidence of humanity becomes exceptionally desirable. Implications include demand for proof-of-reality, fetishizing friction, \n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"original","webpage_url":"https://www.fodda.ai/graphs/2026-macro-trend-graph","agent_prompt":"CRITICAL: Use this graph for identifying and understanding the nuanced cultural shifts that are shaping future consumer behavior. It's essential for developing strategies that resonate with a market increasingly skeptical of corporate messaging and fatigued by digital saturation. Focus on the backlash against AI-driven homogeneity and the pivot towards genuine, human-centric values.","trend_count":5,"evidence_count":26,"last_synced":"2026-04-10T03:20:12.996Z"},{"graph_id":"deloitte-health","name":"Deloitte Health & Life Sciences Graph","description":"Fodda's analysis of five technology trends driving life sciences and healthcare transformation.","curator":"Deloitte","curator_url":"https://www.deloitte.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Health & Life Sciences","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["CONTAINS_TREND","CONTAINS_ARTICLE","USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","FEATURES_BRAND"],"status":"live","topics":["health"],"verticals":["Health"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's analysis of five technology trends driving life sciences and healthcare transformation.","subhead":"","geography":["Global"],"icon_url":"","company":"Deloitte","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is The Al Dilemma?","How is The Al Dilemma evolving?","What is The Agentic Reality Check?","How is The Agentic Reality Check evolving?","What is The Great Rebuild?","How is The Great Rebuild evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/kxdiBna28GNxmSJidf7m6A/x1LJ1jyKZreFt6ubM8-vZey1o2r88CKFpLcbNrHygaJhBQNO_WWg_wmKOqKHxftx9bVr6WxRKqiOqD1LgruYxOhT2oUqYbBec_D-09ijO56KPZI9WtqImM8WTnfqh8Cug8_0RHEeooE8vQcjbsPitw/L0_Uo_2J-awSi6KYNblzDxbbDBsBK0c15Cr8KLgOczQ","by_the_numbers":"5 trends, 23 evidence items","what_it_does":"A living knowledge graph of Deloitte's health and life sciences research.\n\nSources analyzed: Life Sciences Trends.","key_features":"Life sciences trends, pharma innovation, healthcare transformation.","for_teams_like":"Health innovation, pharma marketing, and wellness teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: deloitte-health","what_contains":"Article, Trend connected by CONTAINS_TREND, CONTAINS_ARTICLE, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/deloitte-life-sciences-trends","agent_prompt":"CRITICAL: Use this graph for in-depth analysis of the five key technology trends shaping the future of the life sciences and healthcare industries. Essential for strategic planning, market analysis, and innovation roadmapping.","trend_count":5,"evidence_count":23,"last_synced":"2026-04-28T04:19:20.027Z"},{"graph_id":"psfk-consumer-electronics","name":"PSFK Consumer Electronics Graph","description":"Coming soon: PSFK's analysis of devices, smart technology, and hardware innovation trends in the Consumer Electronics sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Consumer Electronics","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of devices, smart technology, and hardware innovation trends in the Consumer Electronics sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"tiktok-marketing","name":"TikTok Marketing Graph","description":"Fodda's interpretation of Mintel's public research on marketing trends.","curator":"Industry Report","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","USES_TECHNOLOGY","FEATURES_BRAND","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["marketing"],"verticals":["Marketing"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Mintel's public research on marketing trends.","subhead":"","geography":["APAC"],"icon_url":"","company":"TikTok","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is Art of Authenticity?","How is Art of Authenticity evolving?","What is Science of Authenticity?","How is Science of Authenticity evolving?","What is Compound Creativity?","How is Compound Creativity evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/UD3duiMR5RIhZZ0f8lXaog/NGDIrSy7fBnBTkav1zDpXVfbZ1PlVZMdhNhlNiYACn5ZeGTwH3q1wbplxxDQWCve3jVYV0I8k4lagpS6ZTIhypj_SPuBef5T0gviFy64sl9osW6cvQhMaWKumqfoZnw1FB56Tad2zRPuf88Ni-1VTA/kKlX3uNOxn6pISCMorCrsTsZpUWuPbxAGqt_SES308s","by_the_numbers":"12 trends, 52 evidence items","what_it_does":"A living knowledge graph of TikTok's marketing and culture trends research.\n\nSources analyzed: The Art and Science of Authenticity 2026.","key_features":"- Art of Authenticity: Focuses on creators who choose being 'flawsome' over polished, building genuine brand affinity.\n- Science of Authenticity: Details how new signals and tools can track authenticity's impact on the consumer funnel.\n- Compound Creativity: Explains how to combine creator artistry with technology to scale content volume, variety, and velocity without losing authenticity.","for_teams_like":"- Brand Marketing teams\n- social media Strategists\n- Creator Partnership Managers\n- Digital Advertising agencies","how_to_access":"Available via MCP, API, and Chat. Use graph ID: tiktok-the-art-and-science-of-authenticity-2026","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, FEATURES_BRAND, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the TikTok APAC Authenticity Graph knowledge graph","blog_post_content":"# New Insights from the TikTok APAC Authenticity Graph knowledge graph\n\nWe asked Fodda's TikTok APAC Authenticity Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the TikTok APAC Authenticity Graph?\"**\n\n## What Fodda Found\n\n- **Art of Authenticity**: Creators redefine influence by choosing 'flawsome' over polish, building genuine brand affinity. Brands can apply this from ads to organic content and everything in between. Sources: [Media group leader emphasizes the importance of matching brands with genuine creators](https://www.fodda.ai); [Global Brand VP discusses Unilever's approach to brand authenticity](https://www.fodda.ai); [APAC consumers want brands to post more authentic content](https://www.fodda.ai).\n\n- **Art of Authenticity**: Creators redefine influence by choosing 'flawsome' over polish, building genuine brand affinity. Brands can apply this from ads to organic content and everything in between. Sources: [Media group leader emphasizes the importance of matching brands with genuine creators](https://www.fodda.ai); [Global Brand VP discusses Unilever's approach to brand authenticity](https://www.fodda.ai); [APAC consumers want brands to post more authentic content](https://www.fodda.ai).\n\n- **Science of Authenticity**: New signals and tools now reveal and track how authenticity moves consumers through the funnel, especially across the middle. These insights help brands optimize creator impact in real time. Sources: [Brand affinity grows with authentic creator content](https://www.fodda.ai); [Dentsu executive on platforms enabling insight and data-driven decision making](https://www.fodda.ai); [Authentic creator content drives searches, clicks, and purchases](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/tiktok-the-art-and-science-of-authenticity-2026","agent_prompt":"CRITICAL: Use this graph for developing authentic creator marketing strategies in the APAC region, focusing on balancing genuine connection with scalable content production.","trend_count":12,"evidence_count":52,"last_synced":"2026-04-28T04:16:58.693Z"},{"graph_id":"wgsn-future-consumer-2027-emotions","name":"WGSN Future Consumer 2027","description":"Fodda's analysis of WGSN's public research into six key emotions driving consumer behavior patterns in 2027. ","curator":"Nik Dinning","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["EVIDENCE_FOR","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Consumer Behavior - emotional Intelligence - Future of technology - Marketing and Branding - Wellness and Mental Health"],"verticals":["Tech","Marketing","Consumer Goods","Culture"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of WGSN's public research into six key emotions driving consumer behavior patterns in 2027. ","subhead":"","geography":["Global"],"icon_url":"","company":"WGSN","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/He5PUUxFW1yaAJQpTjVEIA/hF3bpECzVQRYxRavmaLHQPHPBzaSXl_q9OEFkioQPICpwZKKAGKcZxj7x6AGGqRfhWutbp6loMzdusnqMFoweoqmb8ail7aQ_iLBLyT1FomkLPFG1XMjq3auq8SFh4kF2tJqHCTq2qLCy9MCKots_g/O3_9vKnkE-SF6kfARhxElrF-wAkl0tTIHt_WUd8OrW4","by_the_numbers":"- Identifies 6 key emotions driving consumer behavior in 2027.\n- Focuses on 3 primary emotional states: Strategic Joy, Witherwill, and Suspicious Optimism.\n- Each emotional state is shaped by 3 core emotional drivers.","what_it_does":"This graph provides an in-depth analysis of the six key emotions that will drive consumer behavior in 2027. It explores the underlying causes of these emotional states, such as stress, technological advancements, and a desire for connection, and offers insights into how consumers will react and adapt. The graph focuses on three primary emotional states: 'Strategic Joy,' the pursuit of play and purpose; 'Witherwill,' a longing for freedom from responsibility; and 'Suspicious Optimism,' a cautious approach to technological advancements.","key_features":"- Identifies and defines three core consumer emotional states for 2027: Strategic Joy, Witherwill, and Suspicious Optimism.\n- Analyzes the drivers behind each emotional state, such as stress, boredom, and technological change.\n- Provides insights into the aspirational emotions consumers will move towards, including serenity, inspiration, and inclusion.","for_teams_like":"- Marketing and Advertising\n- Product Development\n- Consumer Insights and Research","how_to_access":"Available via MCP, API, and Chat. Use graph ID: wgsn-future-consumer-2027-emotions","what_contains":"Trend, Article connected by EVIDENCE_FOR, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the WGSN Future Consumer 2027 knowledge graph","blog_post_content":"# New Insights from the WGSN Future Consumer 2027 knowledge graph\n\nWe asked Fodda's WGSN Future Consumer 2027 — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the WGSN Future Consumer 2027?\"**\n\n## What Fodda Found\n\n- **Strategic Joy**: Strategic Joy will emerge in 2027 as consumers and businesses embrace play in pursuit of self-discovery, connection, inspiration and inclusivity. It couples joy with purpose and is a reaction to prolonged stress, boredom, and dysregulation. Sources: [Unhappy workers cost firms $1.9tn in lost productivity in 2023](https://www.fodda.ai); [Playful brands improve customer perception](https://www.fodda.ai).\n\n- **Witherwill**: Witherwill means \"the longing to be free from responsibility\" and it will become a key coping mechanism as people grapple with pressures on multiple levels in 2027. It is a reaction against workplace and digital stressors, as people explore a slower existence with lower stakes and more meaningful connections. Sources: [Billy Joel song becomes Gen Z self-acceptance anthem](https://www.fodda.ai).\n\n- **Suspicious Optimism**: Suspicious Optimism will be a default emotional state for many in 2027, amidst seismic technological change. People will temper their optimism for the future with skepticism and suspicion, particularly regarding the role of technology and the impacts of AI.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/wgsn-future-consumer-2027-emotions","agent_prompt":"CRITICAL: Use this graph for understanding the emotional drivers of consumer behavior in 2027, focusing on the psychological shifts that will shape brand engagement, product development, and marketing strategies.","trend_count":3,"evidence_count":3,"last_synced":"2026-04-13T17:44:29.84Z"},{"graph_id":"mckinsey-health","name":"McKinsey Health Graph","description":"McKinsey's research on healthcare innovation — the intersection of GLP-1 treatments and aesthetic care.","curator":"McKinsey & Company","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Living","domain":"Healthcare","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["health"],"verticals":["Health"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"McKinsey's research on healthcare innovation — the intersection of GLP-1 treatments and aesthetic care.","subhead":"","geography":"","icon_url":"","company":"McKinsey & Company","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: mckinsey-health","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/mckinsey-health","agent_prompt":null,"trend_count":5,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-healthcare","name":"PSFK Healthcare Graph","description":"Coming soon: PSFK's analysis of care delivery, systems, and medical innovation trends in the Healthcare sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Healthcare","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of care delivery, systems, and medical innovation trends in the Healthcare sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"sports","name":"PSFK Sports Trends","description":"Fandom monetization, stadium real estate, and the tech reshaping the game. From AI athlete tracking and immersive venues to fan financial products and social-sports formats.","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Weekly","domain":"Sports & Fitness","version":"2026-Q1","node_types":["Trend","Brand","Article"],"relationship_types":["EVIDENCED_BY","RELATED_TO","SEMANTICALLY_SIMILAR","MENTIONS_BRAND"],"status":"live","topics":["- Sports Technology - Fan Engagement - Athlete Commerce - Venue Innovation - Women's Sports"],"verticals":["Sports","Tech"],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Fandom monetization, stadium real estate, and the tech reshaping the game. From AI athlete tracking and immersive venues to fan financial products and social-sports formats.","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"- Sports Fandom Monetization carries 36 evidence items spanning Airbnb, FIFA, Benfica, Lululemon, and HYBE.\n- Embedded Sensors and Single-Camera Sports Tracking covers 14 case studies including Catapult Sports, SkillCorner, NBA, and WNBA.\n- Stadium Owners Build Sports Quarters tracks Inter Milan and AC Milan's moves to convert venues into year-round districts.","what_it_does":"This graph tracks how sports clubs, venues, and brands are turning fandom and athletic performance into recurring revenue streams. It covers the monetization of fandom through lifestyle partnerships and sustainability-linked engagement, the conversion of stadiums into year-round mixed-use districts, the use of AI and embedded sensors to track athlete performance, the rise of headset-free immersive venue tech, and the emergence of social-sports entertainment formats that fuse gameplay with F&B and community.","key_features":"- Tracks the monetization of sports fandom through lifestyle and Brand partnerships.\n- Analyzes the impact of AI and embedded sensor technology on athlete performance and coaching.\n- Identifies the trend of social-sports entertainment venues that combine gameplay with dining and community.\n- Explores the financialization of fandom through Digital assets and premium products.","for_teams_like":"- sports Marketing and Sponsorship teams\n- Venture Capital firms investing in sports Tech\n- Professional sports leagues and team management\n- sports apparel and equipment companies","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"How Fan Experience Is Being Reimagined — Insights from the PSFK Sports Graph","blog_post_content":"# How Fan Experience Is Being Reimagined — Insights from the PSFK Sports Graph\n\nWe asked Fodda's PSFK Sports Graph — curated by PSFK — a real strategic question to see what proprietary insight emerged from the knowledge graph.\n\n## What We Asked\n\n> **\"How is technology changing fan experience and sports media?\"**\n>\n> — queried via Fodda's `search_insights` API against the PSFK Sports Graph\n\n## What Fodda Found\n\n- **Sports Embrace Technology Integration**: Sports organizations are integrating advanced technologies like AI, drones, and cloud production to enhance fan experiences and improve operational efficiency. This includes using AI for real-time data analysis, FPV drones for immersive broadcasting, and cloud-based video production to reduce energy consumption. Key brands: Superstat, Zensi, SPORTHYPE. Sources: [Superstat — Automated AI statistics, highlights and insights for basketball](http://superstat.com.au); [Zensi — IoT smart metering platform for water, gas and electricity](https://zensi.ai/).\n\n- **Fitness as amenity and community hub in hospitality & real estate**: Hotels and resorts are increasingly incorporating fitness and wellness amenities to attract health-conscious travelers. This includes offering advanced fitness equipment, personalized workout programs, and recovery services. Key brands: Hyatt, Peloton, World of Hyatt, Waldorf Astoria, Physique 57, and 15 more. Sources: [Les Mills 2026 Global Fitness Report: 10% of consumers prefer AI workout guidance over a human coach](https://athletechnews.com/gym-is-one-place-ai-hasnt-won-over-les-mills-report/); [Formula X Meredith Expands from The Hamptons to NYC's Luxury Market with New Studio in The Harper](https://athletechnews.com/boutique-fitness-formula-x-meredith-10-year-lease-nyc-luxury-condo/).\n\n- **Embedded Sensors and Single-Camera Sports Tracking**: AI is being used to analyze player movements, provide coaching insights, and enhance fan engagement in sports. This technology is helping athletes improve their performance and providing fans with a deeper understanding of the game. Key brands: Plantiga, SIQ SMART BASKETBALL STORE, SkillCorner, Catapult Sports, SportQube, and 8 more. Sources: [SIQ SMART BASKETBALL STORE — online retailer of a FIBA‑approved smart basketball](https://www.sportiq.fi/); [SportQube - Affordable AI-powered video and performance analytics for grassroots sports](https://www.sportqube.co.uk/).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.\n","blog_post_query":"How are clubs and venues turning fandom into recurring revenue?","blog_post_status":"Draft","content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/psfk-sports","agent_prompt":"CRITICAL: Use this graph for insights on the future of sports, including fan engagement, athlete performance technology, and new business models in the sports industry.","trend_count":80,"evidence_count":2462,"last_synced":"2026-06-11T22:41:06.065Z"},{"graph_id":"psfk-transportation","name":"PSFK Transportation Graph","description":"Coming soon: PSFK's analysis of logistics, transit, and infrastructure trends in the Transportation sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming 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Cannabis Graph","description":"Coming soon: PSFK's analysis of legalization, product innovation, and retail trends in the Cannabis sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Cannabis","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of legalization, product innovation, and retail trends in the Cannabis sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"keurig-drpepper-beverage-trends","name":"Keurig DrPepper Beverage Trends","description":"This report explores shifts in consumer beverage choices, emphasizing Gen Z and Gen Alpha's influence on personal, emotional, and intentional consumption.","curator":"Tim Cofer","curator_url":"https://www.multivu.com/keurig-dr-pepper/9395451-en-keurig-dr-pepper-2026-state-of-beverages-trend-report","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Beverages","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["retail","beauty","food","health","culture","technology"],"verticals":["Food & Beverage"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"This report explores shifts in consumer beverage choices, emphasizing Gen Z and Gen Alpha's influence on personal, emotional, and intentional consumption.","subhead":"","geography":"","icon_url":"","company":"Keurig DrPepper","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-10","published_date":"2026-05-06","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/cspL7Em30AAXL2m4XTpirw/HFq67HQ4WG2LQ7YnvUbVVmo1JVf41Z6gLHKX-JIuIFJRarnUsjv3HVXYM3slnsG-XGErbC3k7zqBPq7hvxh92PhdpeDzJOLG3f8A_iG5u5lbPoF6eM-8u9cRKmhRMLdFWzzY5f0gpDqhcVB3lLVK1w/d-1cW-C6-IIUNhSq9xlFijybh5SkKXlyfH2vnJ89nFQ","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: keurig-drpepper-beverage-trends","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/keurig-drpepper-beverage-trends","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-agriculture","name":"PSFK Agriculture Graph","description":"Coming soon: PSFK's analysis of farming, agtech, and food production trends in the Agriculture sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Agriculture","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of farming, agtech, and food production trends in the Agriculture sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"sxsw-2026-key-insights","name":"SXSW 2026 Key Insights","description":"Fodda's interpretation of AI business transformation and brand authenticity strategies from SXSW.","curator":"PwC","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Technology Trends","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Artificial Intelligence - Brand Strategy - Corporate Culture - Future of work - technology trends"],"verticals":["Artificial Intelligence","Marketing","Tech"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of AI business transformation and brand authenticity strategies from SXSW.","subhead":"","geography":["Global"],"icon_url":"","company":"PwC","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-04-13","example_queries":["What is IRL Experiences?","How is IRL Experiences evolving?","What is Brand Authenticity?","How is Brand Authenticity evolving?","What is Human Skill Preservation?","How is Human Skill Preservation evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/cQDLRyjGDf-KLn0p7H_IxA/FASn72P8FYQaV2OaULFYAKZNfkTwgDR9BivT0KJhSEdNkPQ3u-JfkEILrN_LxfdSBD_Cq2-jUbDU7QGE_9Atx0uVAeHSyeswe2EAF5Vpj2tVai_r1Z_pRfb0Sv9T2yYNWnKw3wT6qhriRUpaSRPYlg/B4Gr2ahom0NLX2PJgf4SO9ddB3RiptAclGN8cOPsYCg","by_the_numbers":"6 trends, 20 evidence items","what_it_does":"This graph provides a strategic analysis of the key trends from SXSW, focusing on the dual challenges of AI-driven business transformation and the need for genuine brand authenticity. It explores the growing gap between the pace of technological advancement and society's ability to adapt, highlighting the critical need for leadership to build trust and for the workforce to cultivate uniquely human skills. Additionally, it outlines strategies for brands to remain relevant and distinct in a world increasingly mediated by algorithms.","key_features":"- Analysis of the societal lag in technology adoption.\n- strategies for fostering leadership trust during AI integration.\n- Insights on the importance of Human skills in an Automated world.\n- Guidance on maintaining Brand Authenticity in the age of algorithms.","for_teams_like":"- Corporate Strategy\n- Brand Marketing\n- Human Resources and People Operations\n- Innovation and R&D","how_to_access":"Available via MCP, API, and Chat. Use graph ID: sxsw-2026-key-insights","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from SXSW 2026 Key Insights — Powered by Fodda","blog_post_content":"# New Insights from SXSW 2026 Key Insights — Powered by Fodda\n\nWe asked Fodda's **SXSW 2026 Key Insights** — curated by Fodda Analyst — a strategic question to surface proprietary insights backed by real evidence.\n\n## What Fodda Found\n\n- **Technology Adoption Lag**: Technology is moving faster than society is prepared to absorb it, creating a gap between technological advances and societal adaptation.\n\n- **Brand Authenticity**: Brands should embrace creators, culture, and the algorithm to stay ahead, as algorithmic homogenization erodes brand distinctiveness.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/sxsw-2026-key-insights","agent_prompt":"CRITICAL: Use this graph for insights on AI's impact on business leadership, workforce skills, and brand strategy. It provides a strategic overview of key themes from SXSW, focusing on how companies can navigate technological disruption while maintaining brand authenticity and a human-centric approach.","trend_count":6,"evidence_count":20,"last_synced":"2026-04-28T04:12:06.139Z"},{"graph_id":"retail","name":"PSFK Retail Trends","description":"Agentic commerce, format reinvention, and the rebundling of retail. From AI-driven shopping and rapid fulfillment to autonomous stores, embedded resale, and stores-as-scheduled-experiences.","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Weekly","domain":"Retail & Commerce","version":"2026-Q1","node_types":["Trend","Brand","Article"],"relationship_types":["EVIDENCED_BY","RELATED_TO","SEMANTICALLY_SIMILAR","MENTIONS_BRAND"],"status":"live","topics":["- Retail Innovation - Artificial Intelligence - customer Experience - E-commerce - circular Economy - Automated Retail"],"verticals":["Retail","Tech"],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Agentic commerce, format reinvention, and the rebundling of retail. From AI-driven shopping and rapid fulfillment to autonomous stores, embedded resale, and stores-as-scheduled-experiences.","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"- 6,700+ retail and commerce trends tracked across formats, fulfillment, and customer experience.\n- Embedded Recommerce has 31 evidence items spanning H&M, eBay, Vinted, Patagonia Worn Wear, and Selfridges.\n- Agentic Commerce Infrastructure tracks 30 case studies from Lowe's, REVOLVE, TikTok Shop, Salesforce, and Amazon.","what_it_does":"This graph tracks how retail is being rebuilt around AI agents, faster fulfillment, and new store formats. It covers the rise of agentic commerce (checkout inside AI assistants), rapid and instant delivery becoming a baseline expectation, small-format and autonomous stores, and the embedding of resale and trade-in directly into mainstream retail. It also tracks how physical retail is shifting from assortment-led to programming-led: stores operating as bookable, timed experiences rather than passive shopping floors.","key_features":"- Tracks the integration of AI in E-commerce and in-store operations.\n- Monitors the Rise of autonomous, staff-free Retail formats.\n- Analyzes the growth of the circular Economy through Brand-operated resale and buyback programs.\n- Highlights the shift from transactional shopping to experiential retail.","for_teams_like":"- Retail Strategy & Innovation\n- Brand Experience & Marketing\n- E-commerce & Digital Product\n- Merchandising & store Operations","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"What's Driving Retail Innovation in 2026? — Insights from the PSFK Retail Graph","blog_post_content":"# What's Driving Retail Innovation in 2026? — Insights from the PSFK Retail Graph\n\nWe asked Fodda's PSFK Retail Graph — curated by PSFK — a real strategic question to see what proprietary insight emerged from the knowledge graph.\n\n## What We Asked\n\n> **\"What are the most significant retail innovation trends in 2026?\"**\n>\n> — queried via Fodda's `search_insights` API against the PSFK Retail Graph\n\n## What Fodda Found\n\n- **Agentic Commerce Infrastructure for Product Discovery & Sales Streamlining **: E-commerce platforms are enabling checkout directly within AI assistant interfaces. This allows users to move seamlessly from product discovery to purchase without leaving the conversational environment, streamlining the shopping experience. Key brands: Lowe's, Spangle AI, REVOLVE, Steve Madden, Alexander Wang, and 8 more. Sources: [Lowe's launches Milo chatbot, instant 3D kitchen design; expands Charlotte, opens Bangalore AI lab](https://www.forbes.com/sites/markfaithfull/2026/01/22/its-been-emotional-lowes-brings-ai-home-through-chatbot-milo/); [Limitless AI Pendant Records Conversations, Sells for $99, Before Meta Acquisition](https://techcrunch.com/2025/12/05/meta-acquires-ai-device-startup-limitless).\n\n- **Deploying Autonomous Storefronts**: Retailers are deploying compact, technology-enabled storefronts that operate with minimal on-site staff through integrated payment systems, computer vision, and smart inventory management. These formats prioritize frictionless transactions and self-service access, allowing operators to expand into office buildings, campuses, transit hubs, and residential developments with reduced labor intensity. By shrinking both footprint and staffing requirements, autonomous storefronts enable rapid geographic expansion and 24/7 accessibility. The innovation centers on operational automation rather than curated assortment or service specialization. Key brands: VenHub, Fainders.AI, Cotito, Coto, Boy Smells, and 4 more. Sources: [Coto Cotito Small-Format Automated Self-Checkout Neighborhood Store Model](https://noticiasargentinas.com/interes-general/como-es-el-cotito--el-mercado-pasillo-con-el-que-coto-busca-competir-con-dia-y-los-supermercado-chinos_a69742b0dcbf033dd99ecc1ae); [Coto Deploys Smaller, Automated Store Format Focused on Essential Goods](https://www.ilacad.com/nota.aspx?nota=29795&amp%3Bsize=1).\n\n- **Rapid Delivery Becomes Standard**: Fast delivery is becoming a baseline expectation rather than a premium differentiator, with retailers expanding same-day, sub-hour, and even 15-minute services across major markets. Quick-commerce platforms are pairing speed with full retail assortments, branded SKUs, promotional merchandising, and AI-driven supply chain optimization, positioning themselves as primary shopping destinations rather than emergency options. As markets such as India, China, the UK, and the US scale localized fulfillment networks and autonomous logistics partnerships, compressed timelines are reshaping consumer expectations around convenience, freshness, and immediacy across grocery and general merchandise categories. Key brands: Zepto, Zordi, Taobao, JD, Amazon, and 6 more. Sources: [Zordi - Ultra-sweet specialty strawberries delivered within 24 hours](https://www.zordi.com/?utm_source=openai); [Transforming China's Double 11: The Shift from Discounts to Instant Retail and AI-Driven Consumer Experiences](https://k.sina.com.cn/article_5953189932_162d6782c06703eoa4.html?from=tech).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.\n","blog_post_query":"What are the most important retail format and commerce shifts in 2026?","blog_post_status":"Draft","content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/psfk-retail","agent_prompt":"CRITICAL: Use this graph for insights on the evolving retail landscape, including AI integration, experiential marketing, autonomous stores, and the circular economy.","trend_count":242,"evidence_count":3126,"last_synced":"2026-06-11T22:41:06.065Z"},{"graph_id":"havas-marketing","name":"Havas Marketing Graph","description":"Fodda's analysis of Havas research & reports on media, advertising, and content trend convergence.","curator":"Havas","curator_url":"https://havasmedianetwork.com/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Marketing & Media","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","EVIDENCE_FOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["marketing"],"verticals":["Marketing"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's analysis of Havas research & reports on media, advertising, and content trend convergence.","subhead":"","geography":["Global"],"icon_url":"","company":"Havas","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-15","published_date":"2026-04-13","example_queries":["What is Privacy-First, Automated Audience Activation?","How is Privacy-First, Automated Audience Activation evolving?","What is Global Scalability and Partnership-Driven Ad Solutions?","How is Global Scalability and Partnership-Driven Ad Solutions evolving?","What is Agencies Evolving to Decision Architects?","How is Agencies Evolving to Decision Architects evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/62zkRKjbLfObJj6zdJ9WVQ/kOVkRlTTjMJdYn3c10lgYlqNjDLOFglESYeFP-VVY-OlPEJE60SkSiUC4ectJdLd5FfnO6n3sA3hy2JdJwh1o47j9IY7k9HKaASjCZV6mgCIYuZY2owEkJSq30_3qsn3pJQNhtfAB0u2Evj9zgfhkg/hL_yq0qvA-p4LeJ-hdIduKjQHfXrzaWywxxVGMXdXxE","by_the_numbers":"12 trends, 23 evidence items","what_it_does":"A living knowledge graph of Havas's marketing and media research.\n\nSources analyzed: Media Trends 2026.","key_features":"Meaningful Brands analysis, media trend signals, prosumer insights.","for_teams_like":"Marketing strategy, brand communications, and growth teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: havas-marketing","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, EVIDENCE_FOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Havas Media 2026 Trends — Powered by Fodda","blog_post_content":"# New Insights from Havas Media 2026 Trends — Powered by Fodda\n\nWe asked Fodda's **Havas Media 2026 Trends** — curated by Havas Media Network — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Havas Media 2026 Trends?\"**\n>\n> — queried via Fodda's `search_insights` API against the Havas Media 2026 Trends\n\n## What Fodda Found\n\n- **Agencies Evolving to Decision Architects**: Agencies will transition from executors of tasks to strategic partners offering insights, analysis, and agility to clients. Sources: [The uncomfortable truth](https://www.havas.com); [Jess Sheehan Quote](https://www.havas.com).\n\n- **New Era of Cultural, Contextual, and Conversational Commerce**: Retail media evolves into a part of a media ecosystem where commerce is woven into culture and conversation. Sources: [Retail is media](https://www.havas.com); [Commerce is storytelling](https://www.havas.com).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Havas Media 2026 Trends?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/havas-media-network","agent_prompt":"CRITICAL: Use this graph for forward-looking media strategies, understanding the convergence of content and commerce, and identifying untapped consumer growth areas for 2026.","trend_count":12,"evidence_count":23,"last_synced":"2026-05-15T15:42:29.007Z"},{"graph_id":"visa-creators_report-2025","name":"Visa Creator Economy 2025","description":"Fodda's interpretation of financial institution opportunities in the creator economy ecosystem.","curator":"Industry Report","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Creator Economy - Financial Services - Fintech - Small business Banking - Future of work"],"verticals":["Financial Services","Marketing"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of financial institution opportunities in the creator economy ecosystem.","subhead":"","geography":["Global"],"icon_url":"","company":"Visa","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/DM8hsRsmDPshxy6io3htmQ/mCfpXMo9-8Wysf4GJXlI_si2MCoOFynREYrHTRu-aferiBQvcEDWv3qUVjtpRmqON2RcjxSXXV4RZ26mPLclWP-kwxTNXGIuhEYjc3mBEQiwF4PUR6IcGwbHl_CoOU5Pcc7UkCa5-f9P38KWjPp_Hw/k2EgPvwiFy47FBO5NXviW_1_40tuLjtukbIj9IRzDOk","by_the_numbers":"- The creator economy is a half-trillion-dollar industry.\n- 88% of creators expect their business revenue to grow in the next year.\n- 86% of creators are self-funded.\n- 62% of creators use personal accounts for business expenses.\n- Approximately 30% of creators want payment cards with more flexibility and faster access to income.\n- Around 25% of creators are seeking professional guidance on business and finance.","what_it_does":"This graph provides a detailed analysis of the creator economy from a financial perspective, based on Visa's 2025 report. It highlights the significant economic impact of creators, their entrepreneurial mindset, and their specific needs for financial products and services. The graph uncovers the opportunities for financial institutions to support this demographic by offering tailored solutions for payments, business management, and financial guidance.","key_features":"- Identifies the primary Financial behaviors of creators, including a heavy reliance on personal funding and accounts for business expenses.\n- Highlights the demand for flexible Payment solutions and faster access to income.\n- Reveals a significant need for Professional Guidance in business and finance among creators.\n- Quantifies the growth and scale of the Creator Economy, positioning It as a major industry.","for_teams_like":"- Product Development at Banks and Credit Unions\n- Fintech Startups\n- Venture Capitalists\n- Marketing and Strategy teams in Financial Services","how_to_access":"Available via MCP, API, and Chat. Use graph ID: visa-creators_report-2025","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Visa Creator Economy 2025 knowledge graph","blog_post_content":"# New Insights from the Visa Creator Economy 2025 knowledge graph\n\nWe asked Fodda's Visa Creator Economy 2025 — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Visa Creator Economy 2025?\"**\n\n## What Fodda Found\n\n- **The Creator Economy Is on the Rise and Here to Stay**: Creators represent a half-trillion-dollar industry. 88% of creators expect their business revenue to grow in the next year and 85% are full- or part-time, making up to $100K a year.\n\n- **Financial Institutions Can Help Creators Shape What's Next**: ~30% want cards with payment features that offer flexibility and faster access to income.\n\n- **Creators Keep Their Business Finances and Banking Simple**: 86% of creators are self-funded, 62% use personal accounts to pay for business expenses and most receive payments digitally.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/visa-creators_report-2025","agent_prompt":"CRITICAL: Use this graph for insights on how financial institutions, payment providers, and fintech companies can better serve the rapidly growing creator economy. It details the financial behaviors, needs, and growth expectations of content creators.","trend_count":5,"evidence_count":39,"last_synced":"2026-04-13T17:22:59.432Z"},{"graph_id":"amazon_products","name":"Amazon Product & Pricing Reality","description":"Real-time product listings, pricing, brand distribution, and competitive landscape from Amazon. Validates which products are actually being sold and at what price points.","curator":"Amazon","curator_url":"https://www.amazon.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Continuous","domain":"Commerce Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["retail","CPG","commerce","products","pricing","beauty","fashion","technology","food"],"verticals":["All Verticals","Retail","Beauty","Sports","Fashion","Tech","Culture","Health","Travel","Food & Beverage"],"graph_type":"supplemental","graph_sub_type":"Demand Signals","price_per_query":null,"headline":"Real-time product listings, pricing, brand distribution, and competitive landscape from Amazon. Validates which products are actually being sold and at what price points.","subhead":"","geography":"","icon_url":"","company":"Amazon","source_url":"https://www.amazon.com","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/RrNYKYUCckp9AUko9meB8g/Y7vz4Mhl9raT7JGsZwVMtXjf3PS9EBoc1uzxjsTfuxuEzPaKgGmsj4zie76uai8WjsUQMoWXKYijevHgwNR3-Q8cO52K1ZZdqxm3VbwAKik3x7ptNiSzObMKVsyuo800sZZMD2NSjXyurjzWGaAnEQ/7fO_NQ8g0fJewRDAd2fT1PMc0e-Ae89R23YKzzsI9eo","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/amazon","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"pew_survey","name":"Pew Research Survey Data","description":"Behavioral and attitudinal survey data from Pew Research Center's NPORS 2025 study. Covers social media usage, technology adoption, news consumption, trust, AI attitudes, and more — segmented by age, income, education, race, gender, and political affiliation.","curator":"Pew Research Center","curator_url":"https://www.pewresearch.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["social media","technology","demographics","attitudes","media","trust","public opinion"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Demographic Context","price_per_query":null,"headline":"Behavioral and attitudinal survey data from Pew Research Center's NPORS 2025 study. Covers social media usage, technology adoption, news consumption, trust, AI attitudes, and more — segmented by age, income, education, race, gender, and political affiliation.","subhead":"","geography":"","icon_url":"","company":"Pew Research Center","source_url":"https://www.pewresearch.org/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-toys","name":"PSFK Toys Graph","description":"Coming soon: PSFK's analysis of play patterns, product innovation, and toy market trends in the Toys sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Toys","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of play patterns, product innovation, and toy market trends in the Toys sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"bompasparr-future-of-p-leisure-2026-nightlife","name":"Bompas & Parr Nightlife Trends","description":"Fodda's analysis of future gathering, party, and nightlife connection patterns.","curator":"Bompas & Parr","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","USES_TECHNOLOGY","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- nightlife - Urban Futures - Experience Economy - social trends - cultural Regeneration"],"verticals":["Culture","Hospitality"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of future gathering, party, and nightlife connection patterns.","subhead":"","geography":["Global"],"icon_url":"","company":"Bompas & Parr","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/RYnHhaoUHBKfYtIcmsstLw/UVq2Ua2bTCS7pC5xsMSxM04f31a0o2OZPnXyGn4_--xKLk1V5DFIM4tfr5W-371lBUmSaG1YVrIMHSxs4kRzFKmQ5Cv0wVNabBPBSb1nN5LuNMBHNcfx0KJ3mUDDi6BqpAqNTCOiSRHcK0hJwVMSIg/o9NbpdAFcmEeVcnZcGSDk4uw292BFUBTGvp_4sT7Yvs","by_the_numbers":"- Local governments are increasingly recognizing the immense benefit that a healthy nightlife brings to the civic and Financial wellbeing of a city.\n- global populations are aging, leading to a large-scale takeover of nighttime mischief by middle-aged and older demographics.\n- a New generation of grassroots venues, collectives, and promoters are working to change the tide of the downturn of nightlife.","what_it_does":"This graph, curated by Bompas & Parr, explores the evolution of nightlife, parties, and social connection. It moves beyond simple hedonism to analyze emerging patterns, such as the desire for more reflective and luxurious nocturnal experiences, the recognition of nightlife's role in urban regeneration, and the impact of an aging population on party culture.","key_features":"- Identifies a shift from pure hedonism towards more reflective and purposeful nighttime activities, like late-night tasting menus and personal development.\n- Highlights the growing recognition of club culture as a significant driver of creativity, economic value, and urban regeneration.\n- Analyzes the trend of an aging population actively participating in and shaping nightlife, moving past the youth-centric model.\n- Explores the importance of 'in-between' spaces and liminal moments, like queues and bathrooms, as key parts of the social experience.","for_teams_like":"- Urban planners & Policymakers\n- Event Organizers & Experience Designers\n- Brand Strategists & Marketers (especially in Hospitality, Beverage, and Tech)\n- cultural Researchers & Futurists","how_to_access":"Available via MCP, API, and Chat. Use graph ID: bompasparr-future-of-p-leisure-2026-nightlife","what_contains":"Trend, Article connected by IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, USES_TECHNOLOGY, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Bompas & Parr Nightlife Futures knowledge graph","blog_post_content":"# New Insights from the Bompas & Parr Nightlife Futures knowledge graph\n\nWe asked Fodda's Bompas & Parr Nightlife Futures — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Bompas & Parr Nightlife Futures?\"**\n\n## What Fodda Found\n\n- **Luxuriating the Night**: The impact of an over-demanding modern society can be seen in the shift away from hedonistic explosions to more reflective modes of nighttime socialising. The nocturnal hours are the only time many have to recharge, engage with hobbies, and further our personal development. Sources: [Restaurants extending hours to meet demand](https://www.fodda.ai); [Luxurious venues, for intellectual explorations](https://www.fodda.ai); [People want a unique experience](https://www.fodda.ai).\n\n- **Architectures of Vice**: The raw creativity of club culture has reshaped industries, regenerated cities, and influenced cultural movements globally. Recognising clubs and night venues not only as an economy in themselves, but for the creativity within them that forms the social and imaginative bedrock for numerous other industries and placemaking. Sources: [UK nightclub extinction by 2030](https://www.fodda.ai); [New generation is less keen on going out, but raving is discussed more than ever](https://www.fodda.ai); [The Haçienda and profittering](https://www.fodda.ai).\n\n- **Architectures of Vice**: The raw creativity of club culture has reshaped industries, regenerated cities, and influenced cultural movements globally. Recognising clubs and night venues not only as an economy in themselves, but for the creativity within them that forms the social and imaginative bedrock for numerous other industries and placemaking. Sources: [UK nightclub extinction by 2030](https://www.fodda.ai); [New generation is less keen on going out, but raving is discussed more than ever](https://www.fodda.ai); [The Haçienda and profittering](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/bompasparr-future-of-p-leisure-2026-nightlife","agent_prompt":"CRITICAL: Use this graph for understanding the future of social gatherings, urban planning, and the experience economy. 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You can ask about publication counts, 10-year trends, recent articles, and journals for specific scientific topics.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"eventbrite-live-experiences-2026","name":"Eventbrite Live Experiences 2026","description":"Fodda's analysis of unpolished, unexpected, and memorable live experience trends.","curator":"Julia Hartz","curator_url":"https://www.eventbrite.com/social-study-trends/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Live Events","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["culture","travel"],"verticals":["Culture","Travel","Hospitality"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of unpolished, unexpected, and memorable live experience trends.","subhead":"","geography":"","icon_url":"","company":"Eventbrite","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-15","published_date":"2024-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/f7VAsdONqB8nO7OSrQUEcg/5vDb9-v2tOjmApKAbyesrvKZrZI3o-TpwqJ80zkQPE7uL9stEEPcGTct9aIDM-9Lc9T_Gm2opvPpH-Fch89BYKIfngIG7UJVbDBdV-vUXXb7oz-NQZUsxgKutpJKrp3KxEZcQ8YXMKwOTFTgfsbpgg/bVYUqjHhVUeGP9t8LBo2FlngiKFedR5UOeht8aIDps8","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. 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Use graph ID: ecdb-global-ecommerce-outlook-2026","what_contains":"Trend, Article connected by SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the ECDB Global eCommerce Outlook knowledge graph","blog_post_content":"# New Insights from the ECDB Global eCommerce Outlook knowledge graph\n\nWe asked Fodda's ECDB Global eCommerce Outlook — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the ECDB Global eCommerce Outlook?\"**\n\n## What Fodda Found\n\n- **India and Indonesia Lead Growth**: India (17.6%) and Indonesia (22.0%) lead eCommerce growth, while Germany, France, and Japan struggle. Sources: [Indonesia leads eCommerce growth with 22.0%](https://www.fodda.ai).\n\n- **India and Indonesia Lead Growth**: India (17.6%) and Indonesia (22.0%) lead eCommerce growth, while Germany, France, and Japan struggle. Sources: [Indonesia leads eCommerce growth with 22.0%](https://www.fodda.ai).\n\n- **Thailand, Indonesia and Mexico Emerge As Key Potential Markets**: Thailand, Indonesia, and Mexico emerge as key potential eCommerce markets in 2026, while Western Europe struggles with sub-5% growth.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/ecdb-global-ecommerce-outlook-2026","agent_prompt":"CRITICAL: Use this graph for insights into the future of global eCommerce, focusing on key growth regions, dominant platforms, and emerging product categories for strategic planning and market analysis.","trend_count":9,"evidence_count":9,"last_synced":"2026-04-13T17:18:56.196Z"},{"graph_id":"airnow","name":"airnow","description":"US Air Quality (EPA AirNow)","curator":"","curator_url":"https://www.airnowapi.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["environment","united states","air quality","health","pollution","sustainability","ESG"],"verticals":[],"graph_type":"supplemental","graph_sub_type":null,"price_per_query":null,"headline":"US Air Quality (EPA AirNow)","subhead":"","geography":"","icon_url":"","company":"","source_url":"https://www.airnowapi.org/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"s2_research","name":"Semantic Scholar Research Influence Tracker","description":"Citation influence analysis across 200M+ academic papers. 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It focuses on how emerging technologies, particularly AI, are reshaping industries, content creation, and user behavior. The graph identifies key trends such as the move towards distributed intelligence, the rise of AI-native creators, and the shift in how users interact with the web.","key_features":"- Identifies high-level technology and media trends.\n- focuses on the impact of AI on content, devices, and user behavior.\n- Provides a qualitative overview of the evolving Digital landscape.\n- Tracks the shift from passive web browsing to active AI-assisted interaction.","for_teams_like":"- Innovation and Strategy teams\n- Digital Transformation Leaders\n- media and content Strategists\n- Product Development teams","how_to_access":"Available via MCP, API, and Chat. Use graph ID: ezra-eeman-wayfinder","what_contains":"Article, Trend connected by EVIDENCE_FOR, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Ezra Eeman - Future of Work — Powered by Fodda","blog_post_content":"# New Insights from Ezra Eeman - Future of Work — Powered by Fodda\n\nWe asked Fodda's **Ezra Eeman - Future of Work** — curated by Ezra Eeman — a strategic question.\n\n## What Fodda Found\n\n- **Distributed Intelligence**: Intelligence is also moving closer to us. Devices are no longer passive endpoints connected to the cloud. They sense context, share signals, and act together.\n\n- **Next Gen Creators**: The next wave goes beyond media. Creators mix generating, coding, and game design into new formats.\n\n- **Autonomous Realities**: 2025 was supposed to mark the beginning of the “Agentic Era”. Al moving from reading the web to acting on it. The reality was much more nuanced.\n\n## Why This Matters\n\nThese insights come from a curated knowledge graph with real evidence trails.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/ezra-eeman","agent_prompt":"CRITICAL: Use this graph for strategic foresight and innovation planning, focusing on the impact of AI and digital technologies on business models, content creation, and user engagement. It provides a high-level overview of emerging technological shifts.","trend_count":12,"evidence_count":10,"last_synced":"2026-04-28T04:15:05.557Z"},{"graph_id":"google_trends","name":"Google Trends Demand Signals","description":"Relative search interest over time. Validates topic growth, stability, or decline in public interest with regional breakdowns.","curator":"Google","curator_url":"https://www.google.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Continuous","domain":"Demand Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["trends","search","public interest","attention","consumer behavior","market research"],"verticals":["Retail","Culture","Advertising","Marketing","Tech","Financial Services","All Verticals"],"graph_type":"supplemental","graph_sub_type":"Demand Signals","price_per_query":null,"headline":"Relative search interest over time. Validates topic growth, stability, or decline in public interest with regional breakdowns.","subhead":"","geography":["Global"],"icon_url":"","company":"Google","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/va0WbNaqcFcVrFPwG2Ctbg/DJBSYGqnbRxUx52ZSoKd_VFFlfZ05fYJqkN1jqOvDk9t1_RqYGeG8sQtROtJyrzS6FyfhmbHzq-r6Da22Vs-QFBrQVl5hf86HLb-2Az_u-dEx2VKy_6nFjJR40-t4OKJMlmD361GwDrNJGZB_R1WRA/EM6VuWH-zbDj22aLMIiJ8L3q4RbYVOhKbEV1LAZxCpo","by_the_numbers":"- Analyzes a sample of billions of Google searches made every day.\n- Provides normalized search interest data on a scale of 0 to 100.\n- Offers historical search data, with some topics going as far back as 2004.","what_it_does":"Measures the relative search interest of topics on Google, allowing users to validate growth, stability, or decline in public attention. It provides data over time with the ability to break it down by geographical region.","key_features":"- Tracks and visualizes search interest for any keyword or topic over a specified period.\n- Provides regional and sub-regional breakdowns of search interest, highlighting where a topic is most popular.\n- Enables comparison of multiple topics to gauge relative popularity and shifts in public interest.\n- Identifies related queries and breakout trends to uncover New areas of public interest.","for_teams_like":"- Marketing & Brand management\n- Market & Consumer Research\n- Investment Research & Analysis\n- Journalism & media\n- public Relations","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/google-trends","agent_prompt":"CRITICAL: Use this graph to understand and compare the public's interest in various topics over time and across different regions.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"oecd_economic","name":"OECD Economic Indicators","description":"Key short-term economic indicators across 38 OECD member countries: consumer prices (CPI), GDP, employment, consumer & business confidence, trade, interest rates, housing permits, retail volume, and industrial production.","curator":"OECD","curator_url":"https://data-explorer.oecd.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Monthly","domain":"Global Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","finance","macroeconomics","trade","labor","prices","confidence","international"],"verticals":["All Verticals","Retail","Beauty","Sports","Fashion","Tech","Culture","Health","Travel","Food & Beverage"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key short-term economic indicators across 38 OECD member countries: consumer prices (CPI), GDP, employment, consumer & business confidence, trade, interest rates, housing permits, retail volume, and industrial production.","subhead":"","geography":"","icon_url":"","company":"OECD","source_url":"https://data-explorer.oecd.org/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/6GQqJFyv95hKjt1cpInxhw/RNy4ySIhVN_b6JlaQwQEtndGQZ_fsnIyDPRG4TVXsyKVuooMGfzcr4YlXEoCr7XDO5jgPBjbprQ6rfvy3L1vcA3WqVRirsUdmPKnES9jjn2uGdWWLJGgMcVrg2CR7o7SO1ECPmINalQ3F-FKfO1gsQ/xYwpc1X2sEhuvhIPM8fLRTjOhXLtPcafrIDenbqkmdU","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/oecd-economic","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"wef-women-s-health-investment-outlook","name":"World Economic Forum Women's Health Graph","description":"Fodda's interpretation of the WEF's published research into women's health.","curator":"World Economic Forum","curator_url":"https://www.weforum.org","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Healthcare Investment","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["SEMANTICALLY_SIMILAR","USES_TECHNOLOGY","TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Women's Health - Healthcare Investment - FemTech - Market Opportunity Analysis - Venture Capital"],"verticals":["Health","Tech"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of the WEF's published research into women's health.","subhead":"","geography":["Global"],"icon_url":"","company":"World Economic Forum","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-01-20","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/klVYPEC5xmNkG1zRQzOKsg/2XiP3JNjHEHXaASDVgVkwrK9mSYzTeUEkrkwsDsqeak7YGJ0mDDqdyqavIy5T48tQHeu2eY0vyahoHrta82_yipEfq-17ofQlkpxBx2zavQ_2qWUyifIHPT1dxfIsgti7TQR2iZJvtapoVKPlpTBxA/lhd0PEO7wxepZR74u8Du6Pu-XVd4JWjehqmPF0QP4Aw","by_the_numbers":"- 90% of investment capital in women's health flows into just three areas: women's cancers, reproductive health, and maternal health.\n- Six key opportunity areas have been identified for future investment, reflecting a broad spectrum of market maturity and funding potential.\n- The analysis covers investment trends and activity across all identified companies active in women's health between 2020 and 2025.","what_it_does":"This graph provides a comprehensive analysis of the women's health market, highlighting chronic underfunding and identifying specific, high-potential areas for investment. It maps capital flows from 2020-2025 to reveal where money is concentrated and, more importantly, where significant 'white space' and opportunity exist across conditions that affect women uniquely, differently, or disproportionately.","key_features":"- Identifies six high-potential opportunity areas for investment, ranging from women's cancer therapeutics to remote maternal health monitoring and women-focused mental health platforms.\n- Provides a 'Call to Action' with a framework for a multistakeholder approach, involving investors, industry, and policymakers to close the funding gap.\n- Analyzes the concentration of capital, showing that 90% of investment is focused on just three areas: women's cancers, reproductive health, and maternal health.","for_teams_like":"- Venture Capital & Private Equity\n- Corporate Strategy & M&A in Healthcare\n- Medical Device & Pharma R&D\n- Public Health & Policy Organizations\n- Digital Health Startups","how_to_access":"Available via MCP, API, and Chat. Use graph ID: wef-women-s-health-investment-outlook","what_contains":"Trend, Article connected by SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the WEF Women's Health Investment Graph knowledge graph","blog_post_content":"# New Insights from the WEF Women's Health Investment Graph knowledge graph\n\nWe asked Fodda's WEF Women's Health Investment Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the WEF Women's Health Investment Graph?\"**\n\n## What Fodda Found\n\n- **The Women's Health Investment Index**: With 90% of capital flowing into just three areas - women's cancers, reproductive health and maternal health – this leaves significant white space in high-prevalence, high-burden conditions that affect women uniquely, differently and disproportionately. Sources: [In 2024, women's health start-ups raised $2.6 billion](https://www.fodda.ai); [Institutional and private investors invested $1 billion in women's digital health companies in 2022](https://www.fodda.ai); [Women's health receives 6% of private healthcare funding](https://www.fodda.ai).\n\n- **The Women's Health Investment Index**: With 90% of capital flowing into just three areas - women's cancers, reproductive health and maternal health – this leaves significant white space in high-prevalence, high-burden conditions that affect women uniquely, differently and disproportionately. Sources: [In 2024, women's health start-ups raised $2.6 billion](https://www.fodda.ai); [Institutional and private investors invested $1 billion in women's digital health companies in 2022](https://www.fodda.ai); [Women's health receives 6% of private healthcare funding](https://www.fodda.ai).\n\n- **The Women's Health Investment Index**: With 90% of capital flowing into just three areas - women's cancers, reproductive health and maternal health – this leaves significant white space in high-prevalence, high-burden conditions that affect women uniquely, differently and disproportionately. Sources: [In 2024, women's health start-ups raised $2.6 billion](https://www.fodda.ai); [Institutional and private investors invested $1 billion in women's digital health companies in 2022](https://www.fodda.ai); [Women's health receives 6% of private healthcare funding](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/wef-women-s-health-investment-outlook","agent_prompt":"CRITICAL: Use this graph for identifying untapped investment opportunities and strategic growth areas within the women's health sector.","trend_count":4,"evidence_count":14,"last_synced":"2026-04-13T17:23:22.667Z"},{"graph_id":"worldbank_global","name":"World Bank Global Economics","description":"Economic indicators across 189 countries — GDP, inflation, trade, population, internet penetration for global analysis.","curator":"World Bank","curator_url":"https://www.worldbank.org","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Quarterly","domain":"Global Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","development","global","GDP","inflation","trade","demographics","finance"],"verticals":["Tech","Financial Services","All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Economic indicators across 189 countries — GDP, inflation, trade, population, internet penetration for global analysis.","subhead":"","geography":["Global (189 countries)"],"icon_url":"","company":"World Bank","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/ICVt8qhmIdx4-KkXvpY21w/bAgquY9qHNwqAQ2UmQswE69xIPuGGcPMiYJJVlauqQcy1QrbHfAVwNtGvN5Hcchi7q6aeFjwrE1ickWsZlR3HpuL8fPUvHW2eTAoHIWZflIcAvSox72sWneSfNyKobATkV3BNe0mxfzRMAGp6kTb7A/QjXZeXlQAJWLlBHkuj_BlTz4jNRCed2nw-xwKau4RyA","by_the_numbers":"- Economic data for 189 countries\n- Covers key indicators like GDP, inflation, and trade\n- Includes population and internet penetration statistics","what_it_does":"This knowledge graph provides a comprehensive dataset of key economic indicators from the World Bank, covering 189 countries. 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Use graph ID: world-economic-forum-youth-pulse","what_contains":"Trend, Article connected by SEMANTICALLY_SIMILAR, TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the World Economic Forum Youth Graph knowledge graph","blog_post_content":"# New Insights from the World Economic Forum Youth Graph knowledge graph\n\nWe asked Fodda's World Economic Forum Youth Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the World Economic Forum Youth Graph?\"**\n\n## What Fodda Found\n\n- **Youth Action Takes Diverse and Effective Forms.**: While volunteering remains the leading form of youth civic participation globally, young people are shaping societies in different ways. In some regions, digital organizing and advocacy are key channels for change; in others, social entrepreneurship, values-driven career choices and electoral participation define critical pathways for civic impact.\n\n- **Values and Purpose Are Redefining Consumption.**: Environmental and ethical considerations now rank among the top three factors guiding youth purchasing decisions, after quality and affordability. This marks a growing generational shift towards purpose-driven consumption and green entrepreneurship.\n\n- **Financial Pressures Weigh Heavily, Driving a Search for Resilience.**: Financial strain is the foremost source of stress for young people, with half viewing inflation and instability as the greatest threats to their lives. 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Use graph ID: dentsu-creative-marketing","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, EVIDENCE_FOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"Where Culture Meets Technology in 2026 — Insights from Dentsu Creative","blog_post_content":"# Where Culture Meets Technology in 2026 — Insights from Dentsu Creative\n\nWe asked Fodda's Dentsu Creative Generative Realities — curated by Dentsu Creative — a real strategic question to see what proprietary insight emerged from the knowledge graph.\n\n## What We Asked\n\n> **\"How are AI influencers, fandom culture, and anti-algorithm movements reshaping media and consumer behavior?\"**\n>\n> — queried via Fodda's `search_insights` API against the Dentsu Creative Generative Realities\n\n## What Fodda Found\n\n- **AI-Influencers Assemble**: Virtual influencers have been with us for some time, but a significant shift in 2025 saw the boundary between real and Al-generated influencers blur as never before. With ultra-realistic Al influencers and creators on the increase, fascinating ethical dilemmas around copyright, ownership and disclosure emerge. Key brands: Suno, Claude. Sources: [Gen Z/Alphas prefer online avatars better than their real-life appearances](https://www.fodda.ai); [Al musician Xania Monet signs $3 million record deal](https://www.fodda.ai).\n\n- **The AI Situationship**: Research has shown that consumers are increasingly using Al for personal reasons as much, or more than, work-related fixes. Therapy is often cited as a key use case. Significant safeguarding concerns arise over the intensity of relationships formed by vulnerable individuals and the displacement of human relationships. Key brands: The Guardian, Friend.ai. Sources: [Personal therapy and companionship drive Generative AI usage](https://www.fodda.ai); [Online daters outsource conversations to AI](https://www.fodda.ai).\n\n- **Slowing the Slop**: The rise of Al-generated content has led to a dramatic increase in problematic, low quality 'slop' alongside higher quality use cases. The counter trend is the desire for substance, slow journalism and slow content. Key brands: YouTube, Spotify. Sources: [YouTube and Spotify prevent monetization of mass-produced content](https://www.fodda.ai); [Trust in articles drops when the copy \"feels\" AI generated](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.\n","blog_post_query":"How are AI influencers, fandom culture, and anti-algorithm movements reshaping media and consumer behavior?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/dentsu-generative-realities","agent_prompt":"CRITICAL: Use this graph for understanding the complex interplay between advancing generative technologies and evolving cultural dynamics. 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Use graph ID: local-retail-global-trends-how-digital-green-and-skills-shifts-in-the-eu-are-reshaping-smes-in-towns-and-cities","what_contains":"Trend, Article connected by SEMANTICALLY_SIMILAR, EVIDENCE_FOR, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from OECD Local Retail, Global Trends: How Digital, Green and Skills Shifts in the EU are Reshaping SMEs in Towns and Cities — Powered by Fodda","blog_post_content":"# New Insights from OECD Local Retail, Global Trends: How Digital, Green and Skills Shifts in the EU are Reshaping SMEs in Towns and Cities — Powered by Fodda\n\nWe asked Fodda's **OECD Local Retail, Global Trends: How Digital, Green and Skills Shifts in the EU are Reshaping SMEs in Towns and Cities** — curated by Fodda Analyst — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the OECD Local Retail, Global Trends: How Digital, Green and Skills Shifts in the EU are Reshaping SMEs in Towns and Cities?\"**\n>\n> — queried via Fodda's `search_insights` API against the OECD Local Retail, Global Trends: How Digital, Green and Skills Shifts in the EU are Reshaping SMEs in Towns and Cities\n\n## What Fodda Found\n\n- **Urban retail: Sustaining vibrant and resilient town and city centres**: Retail SMEs substantially contribute to the vibrancy of city centers, but digitalization is reshaping how they contribute, altering demand patterns and business models.  To remain competitive and visible, retail SMEs need support to adopt digital tools and skills that complement physical presence. Demographic change adds further pressure on retail SMEs across the EU. Sources: [In Spain, Bilbao's Strategic Commercial Development Plan has improved accessibility](https://www.fodda.ai); [Europe's share of the population aged over 65 set to rise to 130 million by 2050](https://www.fodda.ai).\n\n- **The twin transition of retail SMEs**: Retailers and wholesalers are facing growing pressures from digitalisation, rising sustainability demands and shifting customer expectations.  Emerging technologies are reshaping operations and accelerating the integration of physical and digital channels. While SMEs' local embeddedness can support adaptation to environmental challenges, structural barriers often limit their ability to implement sustainability measures. Sources: [Slowing business dynamism](https://www.fodda.ai); [Uneven adoption of advanced tools](https://www.fodda.ai).\n\n- **Addressing labour and skills shortages in Europe's retail sector**: Retail is a major employer, but faces slow growth and skill gaps, and local labour markets face several pressures as the nature of retail work evolves. To attract and retain workers, the retail sector can guide customers towards more sustainable options. Key brands: Fashion Retail Academy. Sources: [Women make up 52% of employees in retail](https://www.fodda.ai); [Retail lags behind sectors in hiring](https://www.fodda.ai).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the OECD Local Retail, Global Trends: How Digital, Green and Skills Shifts in the EU are Reshaping SMEs in Towns and Cities?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/local-retail-global-trends-how-digital-green-and-skills-shifts-in-the-eu-are-reshaping-smes-in-towns-and-cities","agent_prompt":"CRITICAL: Use this graph for understanding the primary challenges and opportunities for small and medium-sized retail businesses in the European Union. 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Morgan's analysis economic conditions and AI influence on investment decision-making.","subhead":"","geography":["Global"],"icon_url":"","company":"J.P. Morgan Asset Management","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/5bcitiTnYoVf_y2B_l02cA/NVevUFXMQIj8YKS6v7ihxU9IU0KQxGk-bHv8GBGLfOnWeCmVM0T4bc6fTTnjDjDTP3fFcq3sMYXgKIeGd5kRB9BZ0bkJcBztztvDJc36pP7BkLDmVE35DhVmQGYSRjpHsmOjXlRnE82V7mVZyqOGdg/4JzzjqZ4wQVDFUE73PotPQLZe_1ZK2R2KUBzqlrlQkE","by_the_numbers":"- Focus on 2 key secular themes: the broadening AI ecosystem and deregulation in financials.\n- Employ a 2-pronged strategy with alternatives: lean into thematic exposures or diversify concentrated portfolios.\n- Prioritize 1 core principle: Invest in quality, long-term trends over cyclical, short-term themes.","what_it_does":"Provides a strategic analysis of the 2026 investment landscape, arguing that while markets may appear 'bubbly,' they are supported by solid fundamentals. 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Morgan Investment Outlook — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the J.P. Morgan Investment Outlook?\"**\n\n## What Fodda Found\n\n- **Alternatives Can Allow Investors to Lean Into Thematic Exposures That Will Continue to Be Relevant in 2026**: Alternatives can allow investors to lean into thematic exposures that will continue to be relevant in 2026, such as Al, or, conversely, add diversification to concentrated portfolios.\n\n- **Valuations, Earnings and Al Look Bubbly but Are Underpinned by Solid Fundamentals**: Valuations, earnings, and Al appear to be inflated, but they are supported by strong underlying factors. Investors should focus on quality and long-term trends.\n\n- **Diversification Isn't Dead, Just Different**: Diversification isn't dead, just different: Foreign markets are competing, bonds are attractive and alternatives will play a critical role in portfolio construction for all desired investment outcomes.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/j-p-morgan-investment-outlook","agent_prompt":"CRITICAL: Use this graph for strategic investment planning for 2026, focusing on the interplay between AI, market valuations, and underlying economic fundamentals. Prioritize long-term secular themes in your analysis.","trend_count":3,"evidence_count":12,"last_synced":"2026-04-13T17:20:01.683Z"},{"graph_id":"entrupy-counterfeit-market-state-2026","name":"Entrupy Counterfeit Market State 2026","description":"An analysis of the counterfeit market in luxury goods, footwear, and apparel.","curator":"Vidyuth Srinivasan","curator_url":"https://www.entrupy.com/report/state-of-the-fake-report-2026/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Luxury Goods Authentication","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["retail","fashion","advertising"],"verticals":["Retail","Fashion","Advertising","Marketing","Luxury"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"An analysis of the counterfeit market in luxury goods, footwear, and apparel.","subhead":"","geography":"","icon_url":"","company":"Entrupy Inc.","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-04","published_date":"2026-05-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/KzIGih83DKzI9OaegF_apA/8OKc8tNNmSNvUL4JxVEc4EI7Nu2WGMUtUay-o0AUuGxJsiGYvTonZDswqEE3OrUXwHNrPtLl7PvBFisf4ey0DaI5KVMN2BhLHKu-2tGLFx5gslhOqA4w19mwk0fo1ISiMAZPZTdb4vZk_eJdYi12Ow/nqytm4i4qgy9lPbrrYz_x60P4HL9rUgmS3smLmzdqBg","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: entrupy-counterfeit-market-state-2026","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/entrupy-counterfeit-market-state-2026","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"abs_australia","name":"Australian Economic Indicators","description":"Key Australian economic indicators from the ABS: CPI (index, % change), unemployment rate, participation rate, employment-to-population ratio, and retail trade turnover.","curator":"Australian Bureau of Statistics (ABS)","curator_url":"https://data.api.abs.gov.au/rest/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Australia","GDP","inflation","CPI","employment","labor","retail"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key Australian economic indicators from the ABS: CPI (index, % change), unemployment rate, participation rate, employment-to-population ratio, and retail trade turnover.","subhead":"","geography":"","icon_url":"","company":"Australian Bureau of Statistics (ABS)","source_url":"https://data.api.abs.gov.au/rest/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"kpmg-retail","name":"KPMG Retail & Grocery Graph","description":"Fodda's interpretation of KPMG's public research into trends shaping the retail sector.","curator":"KPMG","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Retail & Grocery","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","EVIDENCE_FOR","CONTAINS_TREND","CONTAINS_ARTICLE","SEMANTICALLY_SIMILAR"],"status":"live","topics":["retail"],"verticals":["Retail","Food & Beverage"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of KPMG's public research into trends shaping the retail sector.","subhead":"","geography":["Ireland"],"icon_url":"","company":"KPMG","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-24","published_date":"2025-09-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/zWXevYZISuKo9wOIjv-7Iw/8ZNvUK0JTDAJh3r4Y_o1ZEt5QsRHpYr7QB5Pwvk3Ec3nLl5-REG0zJw3MkaKkIOdlYpyOapduetE8CWDbvhHHGXRqDwhcwdMdQnzpmyorfCAvfwTh9TkXtHgFpLSe8kDWnofJTZEK5Eh95NokXjvTg/SZ4qzFNJH0W1kqNKV_aai6b1V9Un1tP1vASsVZ1JaqQ","by_the_numbers":"- Irish grocery market projected to double from ~€16 billion in 2022 to nearly ~€32 billion by 2035.\n- Mandatory 20% reduction in sugar and calories in products by 2025.\n- Requirement for 100% recyclable packaging by 2030.\n- Target for net zero retail operations by 2035.\n- Ireland's population expected to reach ~6 million by 2035, with growth driven by the 55+ age group.","what_it_does":"A living knowledge graph of KPMG's retail and grocery research.\n\nSources analyzed: Grocery Trends 2035.","key_features":"Grocery trends, food retail innovation, supply chain.","for_teams_like":"Retail strategy, merchandising, CX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: kpmg-retail","what_contains":"Article, Trend connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, EVIDENCE_FOR, CONTAINS_TREND, CONTAINS_ARTICLE, SEMANTICALLY_SIMILAR\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the KPMG Grocery Trends 2035 Graph knowledge graph","blog_post_content":"# New Insights from the KPMG Grocery Trends 2035 Graph knowledge graph\n\nWe asked Fodda's KPMG Grocery Trends 2035 Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the KPMG Grocery Trends 2035 Graph?\"**\n\n## What Fodda Found\n\n- **Grocery Reimagined: Stores of 2035**: By 2035, the grocery retail landscape will be significantly more diversified and competitive, shaped by evolving consumer preferences and economic shifts. This evolving landscape signals a need for retailers to adapt formats, personalise experiences, and balance value with innovation. Sources: [E-penetration in food and beverages expected to reach over 50% by 2035](https://www.fodda.ai); [Grocery retail market projected to grow to ~€32 billion by 2035](https://www.fodda.ai).\n\n- **Grocery Reimagined: Stores of 2035**: By 2035, the grocery retail landscape will be significantly more diversified and competitive, shaped by evolving consumer preferences and economic shifts. This evolving landscape signals a need for retailers to adapt formats, personalise experiences, and balance value with innovation. Sources: [E-penetration in food and beverages expected to reach over 50% by 2035](https://www.fodda.ai); [Grocery retail market projected to grow to ~€32 billion by 2035](https://www.fodda.ai).\n\n- **Grocery Reimagined: Stores of 2035**: By 2035, the grocery retail landscape will be significantly more diversified and competitive, shaped by evolving consumer preferences and economic shifts. This evolving landscape signals a need for retailers to adapt formats, personalise experiences, and balance value with innovation. Sources: [E-penetration in food and beverages expected to reach over 50% by 2035](https://www.fodda.ai); [Grocery retail market projected to grow to ~€32 billion by 2035](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/kpmg-grocery-2035","agent_prompt":"CRITICAL: Use this graph for strategic planning and innovation in the Irish retail and grocery sectors. It provides a 10-year forecast on consumer behavior, regulatory changes, and technological adoption, essential for future-proofing business models.","trend_count":8,"evidence_count":2,"last_synced":"2026-04-13T17:20:33.693Z"},{"graph_id":"psfk-food-beverage","name":"PSFK Food & Beverage Graph","description":"Coming soon: PSFK's analysis of food innovation, dining, and beverage trends in the Food & Beverage sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Food & Beverage","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of food innovation, dining, and beverage trends in the Food & Beverage sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"deloitte-retail","name":"Deloitte Retail Graph","description":"Fodda's interpretation of Deloitte's public research and reports on the retail sector's agility, intelligence, discipline, and use of AI.","curator":"Deloitte","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Retail","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","USES_TECHNOLOGY","EVIDENCE_FOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["retail"],"verticals":["Retail"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Deloitte's public research and reports on the retail sector's agility, intelligence, discipline, and use of AI.","subhead":"","geography":["Global"],"icon_url":"","company":"Deloitte","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is In a less stable world, nimble beats optimal?","How is In a less stable world, nimble beats optimal evolving?","What is Value-Seeking Consumers?","How is Value-Seeking Consumers evolving?","What is AI in Commerce?","How is AI in Commerce evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/T-bdVffcVZ27GZVBF0EhDg/K3TNw7XT5T8sDdnfXdz8_dncArd5ct8rKBWdAT0AMoWeOSMrNxzb7WGvDwJZOgc76dUXHGjRaQD2D9KjTLztF__P5ivZXsGdM4bXTLx19i7KR0TdXUsSIGMVHVIk73KVrWgTsT2CHlZmP_UDz-6WFQ/C1zKkBtlRxTA-PeDz-ir97ifSOXRey0tOY1rj5zP3Is","by_the_numbers":"26 trends, 148 evidence items","what_it_does":"A living knowledge graph of Deloitte's retail research. Combines multiple retail-focused reports for a continuously updated view of retail strategy, consumer behavior, and commerce transformation.\n\nSources analyzed: 2026 Retail Industry Outlook; 2026 Consumer Products Outlook; Global Powers of Luxury 2026.","key_features":"Retail outlook, consumer products trends, luxury market analysis, supply chain.","for_teams_like":"Retail strategy, merchandising, CX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: deloitte-retail","what_contains":"Article, Trend connected by EVIDENCE_FOR, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the 2026 Retail Industry Global Outlook knowledge graph","blog_post_content":"# New Insights from the 2026 Retail Industry Global Outlook knowledge graph\n\nWe asked Fodda's 2026 Retail Industry Global Outlook — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the 2026 Retail Industry Global Outlook?\"**\n\n## What Fodda Found\n\n- **Supply Chain Transformation**: Operational agility and resilience are paramount, with retailers restructuring supply chains through onshoring, nearshoring, and diversification. Sources: [66% of Retailers will look to restructure supply chains through reshoring and diversifying the supply base](https://www.fodda.ai); [AI is used for Supply Chain Visibility at 30% of Retailers Today, and expect to climb to 41% by 2026](https://www.fodda.ai); [Global Economic Slowdown](https://www.fodda.ai).\n\n- **Value-Seeking Consumers**: Consumers are increasingly focused on value, leading retailers to retool pricing, private labels, and loyalty programs to deliver everyday affordability. Sources: [Global Economic Slowdown](https://www.fodda.ai); [46% of retailers are focused on enhancing omnichannel experiences](https://www.fodda.ai); [96% of global retail executives expect industry revenues to grow](https://www.fodda.ai).\n\n- **Marketing and Customer Experience Reimagined**: Marketing is becoming more data-intensive and moving in-house, supported by AI to optimize decisions and execution. Sources: [Retailers expect to reduce reliance on external agencies for marketing by 75%](https://www.fodda.ai); [79% of retailers are moving into non-endemic advertising in Retail Media](https://www.fodda.ai); [96% of global retail executives expect industry revenues to grow](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/2026-retail-industry-global-outlook","agent_prompt":"CRITICAL: Use this graph for strategic planning and understanding the key dynamics reshaping the retail industry towards 2026. It provides insights into supply chain transformation, consumer behavior shifts, and the importance of financial discipline.","trend_count":26,"evidence_count":148,"last_synced":"2026-04-28T04:09:45.571Z"},{"graph_id":"youtube-eoy_cats_trends_report_2025","name":"YouTube Global Culture Trends","description":"Fodda's analysis of trending topics, top creators, and cultural movements across global markets.","curator":"Industry Report","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","SEMANTICALLY_SIMILAR","USES_TECHNOLOGY","TARGETS_AUDIENCE","EVIDENCE_FOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Creator Economy - social media trends - Digital Culture - online Video - fandoms"],"verticals":["Sports","All Verticals","Culture"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of trending topics, top creators, and cultural movements across global markets.","subhead":"","geography":["Global"],"icon_url":"","company":"YouTube","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2025-12-31","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/PJYJeOocHno1eQ2CCbFLQw/GR2IMEvbp4KaVwcc3DrlEeu9BXN0bNuCwYsE64fKuKUN4ANuy-6hID6WbOzuQIKj1dPrd5N52-RcP31sG-wLx4ADjWSCONrk35Yj0PG6FaDGOht7MkbcGGBZX90oQNYhHUwJ43rVjCgGefcrnwKpxg/VGyLDhJb8bkXnJg_hfvWlBrreK9j0zEFQADZPkHk5K8","by_the_numbers":"- A basketball match between creators Fede Vigevani and MrBeast reached over 1 million peak concurrent viewers.\n- The YouTube-first reality show 'La Casa de Alofoke' secured a peak concurrent audience of 2 million viewers.\n- MMA fighter Choo Sung-hoon achieved the biggest subscriber growth in Korea by offering an unvarnished portrayal of his life.","what_it_does":"This graph provides an analysis of YouTube's global cultural trends, highlighting the key movements, top creator formats, and trending topics that are defining the platform. It explores the shift from traditional broadcasters to creators, the rise of niche fandoms, and the impact of AI on content, offering a comprehensive look at what's capturing audience attention worldwide.","key_features":"- creators are becoming the New broadcasters, serving as primary destinations for entertainment, news, and sports.\n- Niche fandoms, particularly in horror gaming, are driving significant community engagement and content trends.\n- Unfiltered Authenticity and long-form content are thriving, showing a viewer preference for genuine connection and in-depth narratives.\n- AI-Driven memes and on-screen graphics are creating New forms of youth-centric pop Culture moments.\n- Live, interactive events, from Creator-led boxing matches to friendly competitions, are drawing massive concurrent audiences.","for_teams_like":"- Brand Strategy\n- content creators\n- Market Research\n- Digital Marketing agencies\n- cultural Insights teams","how_to_access":"Available via MCP, API, and Chat. Use graph ID: youtube-eoycatstrendsreport2025","what_contains":"Trend, Article connected by IN_INDUSTRY, IN_SECTOR, SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, TARGETS_AUDIENCE, EVIDENCE_FOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the YouTube Global Culture Trends Graph knowledge graph","blog_post_content":"# New Insights from the YouTube Global Culture Trends Graph knowledge graph\n\nWe asked Fodda's YouTube Global Culture Trends Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the YouTube Global Culture Trends Graph?\"**\n\n## What Fodda Found\n\n- **Unexpected Growth of Long-Form Video**: While focus is on the undeniable growth of short-form video, something interesting has been happening: long-form content's popularity has been thriving, too. Widespread discussion of dwindling attention spans does not seem to be merited on YouTube. Sources: [Niko Omilana addresses societal issues through levity in hour-long content](https://www.fodda.ai); [UK creators find success in long-form explainers](https://www.fodda.ai); [Madeline Argy makes longer videos on feminism and toxic masculinity](https://www.fodda.ai).\n\n- **New Broadcasters**: In analysing the French channels that gained the most subscribers this year, we find an emerging cohort of creators whose success reflects a shifting paradigm in which creators are becoming the new broadcasters. Across entertainment, news, and sports, they now serve as primary destinations Sources: [Byilhan and Nico Là transition into IRL events](https://www.fodda.ai); [AnymeTV shifts from gaming to a mix of entertainment](https://www.fodda.ai).\n\n- **Unfiltered Authenticity**: Content that embraces unfiltered authenticity has proven to be the winning formula this year, allowing creators' genuine charm to surface. The trend's prime example is MMA fighter Choo Sung-hoon, who achieved the biggest subscriber growth in Korea this year, by offering an unvarnished portrayal of his life. Sources: [Choo Sung-hoon's unfiltered portrayal of his life resonates with viewers](https://www.fodda.ai); [Anh Sung-jae, Sunwoo Yong-yeo, and Kany gain popularity with genuine personalities](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/youtube-global-culture-trends","agent_prompt":"CRITICAL: Use this graph for insights into the latest YouTube trends, creator strategies, and evolving digital culture to inform content and marketing strategies.","trend_count":18,"evidence_count":34,"last_synced":"2026-04-13T17:24:43.377Z"},{"graph_id":"bok_korea","name":"South Korea Monetary & Sentiment","description":"ECOS: BoK base rate, CCSI consumer confidence, BSI business survey, ESI economic sentiment.","curator":"Bank of Korea (ECOS)","curator_url":"https://ecos.bok.or.kr/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Korea","Asia","interest rates","consumer confidence","sentiment"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"ECOS: BoK base rate, CCSI consumer confidence, BSI business survey, ESI economic sentiment.","subhead":"","geography":"","icon_url":"","company":"Bank of Korea (ECOS)","source_url":"https://ecos.bok.or.kr/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"estat_japan","name":"Japan Economic Indicators","description":"e-Stat: CPI, retail sales, unemployment from Japan Statistics Bureau.","curator":"e-Stat (Statistics Bureau Japan)","curator_url":"https://www.e-stat.go.jp/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Japan","Asia","GDP","inflation","CPI","retail","employment","labor"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"e-Stat: CPI, retail sales, unemployment from Japan Statistics Bureau.","subhead":"","geography":"","icon_url":"","company":"e-Stat (Statistics Bureau 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Companies over-optimized for scale in the old reality will likely have a harder time competing. Nimbler organizations that can rapidly shift capability and capital will likely have more options when the world moves—and then moves again. Sources: [Absorbing Cost](https://www.fodda.ai); [Companies taking strategic measures.](https://www.fodda.ai); [India.](https://www.fodda.ai).\n\n- **Growth is decoupling from hiring**: Investors expect to see radically increased productivity. CPG companies have got the memo, with most surveyed executives agreeing that cost reduction will be even more important in 2026. Becoming more productive ultimately depends on becoming more digital, including incorporating more AI. Sources: [Decoupling](https://www.fodda.ai); [Cost reduction will be even more important in 2026.](https://www.fodda.ai); [Declining Cost is More Important](https://www.fodda.ai).\n\n- **In a less stable world, nimble beats optimal**: Many consumer packaged goods (CPG) companies were designed for a more stable and predictable world with expanding globalization. Companies over-optimized for scale in the old reality will likely have a harder time competing. Nimbler organizations that can rapidly shift capability and capital will likely have more options when the world moves—and then moves again. Sources: [Absorbing Cost](https://www.fodda.ai); [Companies taking strategic measures.](https://www.fodda.ai); [India.](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/2026-consumer-products-industry-global-outlook","agent_prompt":"CRITICAL: Use this graph for strategic planning and future-proofing in the consumer packaged goods (CPG) industry. Access insights on navigating AI-driven consumer behavior, adapting to global instability, and renegotiating value chains with increasingly powerful retailers.","trend_count":7,"evidence_count":63,"last_synced":"2026-04-13T17:16:59.954Z"},{"graph_id":"osm_locations","name":"OpenStreetMap Commerce Infrastructure","description":"Global retail and commercial location data from OpenStreetMap. 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Includes CEO/CFO statements, financial guidance, analyst Q&A themes, growth drivers, headwinds, and strategic signals.","subhead":"","geography":"","icon_url":"","company":"Fodda Finance Pipeline","source_url":"https://fodda.com","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"","by_the_numbers":"- 3,916+ earnings evidence nodes materialized\n- Three thematic trend streams (analyst questions, concerns, management responses)\n- Deflection detection across all Q&A exchanges\n- Consumer-facing companies: retail, fashion, beauty, food & beverage, consumer electronics","what_it_does":"Extracts structured intelligence from quarterly earnings calls and conference speeches. Identifies thematic trends in analyst questions (what sophisticated investors are focused on), analyst concerns (underlying risks being probed), and management response themes (how executives frame their answers). Detects deflection patterns where management avoids specific topics. Provides cross-company trend frequency analysis with quarter-over-quarter change tracking.","key_features":"- Analyst Question Themes: Fodda-style thematic trends from analyst Q&A (e.g. \"Bypassing tariffs with technology\")\n- Analyst Concerns: Underlying risks analysts are probing (e.g. \"Margin erosion from tariff pass-through uncertainty\")\n- Management Response Themes: How executives frame answers, with respondent role tracking (CEO vs CFO)\n- Deflection Detection: Identifies when management dodges specific analyst questions\n- Cross-Company Frequency: Track how concerns trend across 47+ retail earnings calls per quarter\n- QoQ Trend Analysis: Compare analyst preoccupations quarter-over-quarter\n- Cross-Graph Validation: Links analyst themes to PSFK consumer trends","for_teams_like":"- Consumer-sector analysts at hedge funds and PE firms\n- Brand strategy teams at publicly traded companies\n- Management consultancies (McKinsey, BCG, Bain)\n- Trade press and financial journalists\n- Investor relations teams","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"dhl-retail","name":"DHL Retail Graph","description":"Fodda's analysis of global logistics and e-commerce evolution patterns.","curator":"DHL","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Retail & Logistics","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","FEATURES_BRAND","TARGETS_AUDIENCE","SEMANTICALLY_SIMILAR","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["retail"],"verticals":["Retail"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of global logistics and e-commerce evolution patterns.","subhead":"","geography":["Global"],"icon_url":"","company":"DHL","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-04-13","example_queries":["What is Accepted Today, Expected Tomorrow: How Payments Are Evolving?","How is Accepted Today, Expected Tomorrow: How Payments Are Evolving evolving?","What is Sustainable Logistics?","How is Sustainable Logistics evolving?","What is AI in Logistics?","How is AI in Logistics evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/gHkksjDW0It0ZZx5DyzbpA/FmwJeUpNmbVXUBWAaTS--x1OscHLxefo07R0sbTID4R4AyqJvjVvovuj0-xciUJyO8lQ4ZEm9of800pH8X6vEs3LKxlNPrnY_eAk_wiPkUa79tBtKMp7wIhZ5Nzwy0mvG5lAfzFM7_S4hklMFIXgWA/S4_INycHOD67cuLnq6CBbVl4G4JsozaActtHqkQrfSE","by_the_numbers":"28 trends, 27 evidence items","what_it_does":"A living knowledge graph of DHL's e-commerce and logistics research.\n\nSources analyzed: E-Commerce Trends 2026.","key_features":"E-commerce trends, logistics innovation, supply chain strategy.","for_teams_like":"Retail strategy, merchandising, CX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: dhl-retail","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, SEMANTICALLY_SIMILAR, EVIDENCE_FOR, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from DHL E-Commerce Trends 2026 — Powered by Fodda","blog_post_content":"# New Insights from DHL E-Commerce Trends 2026 — Powered by Fodda\n\nWe asked Fodda's **DHL E-Commerce Trends 2026** — curated by DHL — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the DHL E-Commerce Trends 2026?\"**\n>\n> — queried via Fodda's `search_insights` API against the DHL E-Commerce Trends 2026\n\n## What Fodda Found\n\n- **Generations in the Spotlight: Who's Buying and Who Isn't?**: 57% of global online retailers say they're seeing more Gen Z customers visiting their e-commerce platforms. Gen Alpha may still be young, but their shopping habits are starting to influence household purchases – and hint at what's next in e-commerce.\n\n- **Al in E-Commerce: What Comes After Early Adoption?**: 53% of global e-commerce businesses use Al across their platforms. Retailers selling through their own app are leading on Al adoption, with 67% saying they already use it. Cross-border sellers follow closely at 64%, along with 63% of large businesses and 61% of B2B retailers, wholesale distributors and dropshippers.\n\n- **Building Sustainability Into the E-Commerce Journey**: 85% of e-commerce decision-makers say sustainability is important to their business. Larger businesses are more likely to take steps such as using sustainable packaging, offering lower-impact delivery options and showing customers the environmental impact of their delivery.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the DHL E-Commerce Trends 2026?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/dhl","agent_prompt":"CRITICAL: Use this graph for insights into global e-commerce trends, focusing on logistics, sustainability, and international trade to inform strategic decisions for online retail and supply chain management.","trend_count":28,"evidence_count":27,"last_synced":"2026-04-28T04:18:34.163Z"},{"graph_id":"sic","name":"Ben Dietz SIC Graph","description":"Youth culture, social platforms, and brand strategy. Covers streetwear, media, and cultural movements.","curator":"Ben Dietz","curator_url":"https://bendeitz.substack.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Weekly","domain":"Culture & Media","version":"2026-Q1","node_types":["Trend","Article","Brand"],"relationship_types":["EVIDENCED_BY","MENTIONS_BRAND"],"status":"live","topics":["youth Culture","Brand Strategy","social media","Digital commerce","community building"],"verticals":["Marketing","Retail"],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Youth culture, social platforms, and brand strategy. Covers streetwear, media, and cultural movements.","subhead":"Curated by Ben Dietz, this beta intelligence graph helps users understand how culture, media, brands, and platforms are shifting in real time, focusing on cultural signals moving from margins to mainstream.","geography":["Global","with a focus on digital culture which transcends borders."],"icon_url":"https://www.fodda.ai/#/graphs/sic","company":"[SIC] Weekly","source_url":"https://bendeitz.substack.com","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/EGsrT3-OELzydSp0HXgYDQ/mWiwVzPTcGkdx-hV1omtkTBaEEbbFYx-WaCq6d730fD5hhxM1VGKdhcsTTJrUW6gcsa1iWpzZ8qPUI1BD53DS8LWPdOX2WOC-h2-SDG1_iIv1qcHAbj4e5MLZVmF0OxhzhXNeFHduhH6Aig7lU4Rmg/ooKKicpCgHOb7lKL4Hpkccj0obTbrmNk14NITXZgvAE","by_the_numbers":"- 64% of US teens report using AI chatbots.\n- Brands are seeing an estimated 15-25% decrease in organic traffic due to AI-powered search.\n- A study of over 100,000 Australian teens and tweens found that moderate social media users fare better than abstainers or heavy users.","what_it_does":"This graph analyzes the intersection of youth culture, social media, and brand strategy. It identifies and explains emerging cultural movements, digital behaviors, and aesthetic trends, offering strategic guidance for brands on how to navigate the rapidly changing landscape of consumer attention and engagement. It covers topics from the impact of short-form video on commerce to the rise of niche online communities and the evolution of social gatherings.","key_features":"- Tracks the influence of Niche aesthetics and subcultures on mainstream trends.\n- Analyzes the fusion of entertainment, social media, and E-commerce.\n- Identifies shifts in social interaction, both online and in-person, and the implications for community-building.","for_teams_like":"- Brand Strategy\n- Marketing and Advertising\n- Innovation and Product Development\n- Consumer Insights","how_to_access":"- Human User to Fodda Agent Via Chat — explore the graph conversationally\n- Agent User to Fodda Agent via API — request structured context for your AI tools\n","what_contains":"- Curated cultural + creative links\n- Early markers of emerging behaviors\n- Patterns across media, tech, fashion, culture\n\n","owner_email":"ben.dietz@gmail.com","owner_account_id":"recwhwOGGYX3hddsr","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Ben Dietz SIC Graph — Powered by Fodda","blog_post_content":"# New Insights from Ben Dietz SIC Graph — Powered by Fodda\n\nWe asked Fodda's **Ben Dietz SIC Graph** — curated by Ben Dietz — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Ben Dietz SIC Graph?\"**\n>\n> — queried via Fodda's `search_insights` API against the Ben Dietz SIC Graph\n\n## What Fodda Found\n\n- **Agentic Commerce Infrastructure for Product Discovery & Sales Streamlining **: E-commerce platforms are enabling checkout directly within AI assistant interfaces. This allows users to move seamlessly from product discovery to purchase without leaving the conversational environment, streamlining the shopping experience. Key brands: Lowe's|Spangle AI|REVOLVE|Steve Madden|Alexander Wang|Amazon|TikTok|TikTok Shop|McKinsey & Company|Salesforce|Salesforce|Limitless|Deliveri|Diddo. Sources: [Lowe's launches Milo chatbot, instant 3D kitchen design; expands Charlotte, opens Bangalore AI lab](https://www.forbes.com/sites/markfaithfull/2026/01/22/its-been-emotional-lowes-brings-ai-home-through-chatbot-milo/); [Limitless AI Pendant Records Conversations, Sells for $99, Before Meta Acquisition](https://techcrunch.com/2025/12/05/meta-acquires-ai-device-startup-limitless).\n\n- **The Snackification of Entertainment and Commerce**: Consumer attention has fragmented into micro-moments, and culture is following suit with bite-sized content, from TikTok videos to ephemeral stories. This behavior is now directly fused with commerce, with platforms like TikTok Shop turning fleeting moments of entertainment into instant, low-friction purchase opportunities.\n\n**So What:** Brands must master the art of telling a compelling story and closing a sale in under 15 seconds, integrating commerce seamlessly into the short-form content feed.\n\n--- Updated 2026-02-26 ---\nAttention spans have fragmented, forcing culture and commerce into bite-sized formats. This is seen in the dominance of TikTok-style video across all platforms, the rise of 'tasting menu' formats in dining, and the modularization of learning and wellness content into micro-doses.\n\n**So What:** Brands must master the art of conveying a message or delivering value in seconds, and consider how their products or services can be broken down into smaller, more accessible components. Sources: [Paramount+ plans to add short-form mobile feed ingesting about 1 million clips in Q1](https://www.tubefilter.com/2026/01/29/paramount-plus-short-form-feed-netflix-disney/); [Says the National Gallery of Art is engaging internet audiences with art history](https://www.milkkarten.net/p/national-gallery-of-art-museum-social-media).\n\n- **Niche Aesthetics Dictate Mass Culture**: Cultural relevance is now driven by highly specific subcultures and \"vibes\" rather than broad demographic trends. Collins Dictionary named \"vibe coding\" its word of the year, Gen Z is assigning fragrances to abstract concepts like loneliness, and niche aesthetics like \"whimsy\" and \"rubber hose\" animation are being adopted by mainstream brands.\n\n**So What:** Brands must move beyond demographic targeting and develop cultural intelligence to identify and engage with niche communities, as their aesthetic codes are now the primary drivers of mainstream trends. Sources: [Jing Daily categorizes China’s Gen Z style subcultures, outlines 2026 clothing preferences](https://jingdaily.com/posts/what-china-s-gen-z-will-wear-in-2026); [Collins Dictionary names ''vibe coding'' its 2025 word of the year](https://www.bbc.com/news/articles/cpd2y053nleo?at_bbc_team=studios&at_medium=emails&at_objective=awareness&at_ptr_name=1440&at_link_origin=1440&at_campaign=1440refer&user_id=66c4bb145d78644b3a922fd2).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Ben Dietz SIC Graph?","blog_post_status":"Draft","content_ownership":"original","webpage_url":"https://www.fodda.ai/graphs/sic","agent_prompt":"CRITICAL: Use this graph for developing brand strategies that resonate with youth culture. It provides insights into how digital platforms, niche communities, and new media formats are shaping consumer behavior and cultural trends. Access it for planning marketing campaigns, product innovation, and community engagement, especially for brands targeting Gen Z and Gen Alpha.","trend_count":77,"evidence_count":2549,"last_synced":"2026-06-11T22:41:06.064Z"},{"graph_id":"boe_uk","name":"UK Economic Indicators","description":"Key UK indicators from the Bank of England: Bank Rate, SONIA, mortgage rates, GBP/USD, GBP/EUR exchange rates, and M4 money supply.","curator":"Bank of England (BoE)","curator_url":"https://www.bankofengland.co.uk/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","UK","London","interest rates","fx","exchange rates","housing","monetary"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key UK indicators from the Bank of England: Bank Rate, SONIA, mortgage rates, GBP/USD, GBP/EUR exchange rates, and M4 money supply.","subhead":"","geography":"","icon_url":"","company":"Bank of England (BoE)","source_url":"https://www.bankofengland.co.uk/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"amazon-trustworthy-shopping-graph","name":"Amazon Trustworthy Shopping Graph","description":"Amazon's strategies to maintain a trustworthy shopping environment, including proactive controls, innovation, and accountability.","curator":"Rohan Oommen, Kebharu Smith, Keri Cusick, Kenichi Miura","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"E-Commerce","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["retail","sport","advertising","technology"],"verticals":["Retail","Sports","Advertising","Marketing","Tech"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Amazon's strategies to maintain a trustworthy shopping environment, including proactive controls, innovation, and accountability.","subhead":"","geography":"","icon_url":"","company":"Amazon","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-04","published_date":"2026-04-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/BWLhuI1CeBghtMijt4lFyg/Gy9kE9s4O5MbdSuKNLhgBBe3s6O3_HTJBARxGLEgxqRW2ZR_qpsdwRBCt1EdWugrkW7cXycPwBYa4E0cMUcCWjUrUgKkKdQoIaBkpq37UK-sgzL6C_9gjpdxzcYniygC1s1bVGbHJVgFSmVxmwdEZw/8JBGHK1s1EEMf1whltHnFVIxuv7yAVAigW_vHkc1efE","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: amazon-trustworthy-shopping-graph","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/amazon-trustworthy-shopping-graph","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"fred_economic","name":"FRED Economic Indicators","description":"Key US economic indicators from the Federal Reserve: consumer sentiment, retail sales, CPI, personal consumption, unemployment, federal funds rate, and more. Aggregates data from 100+ government sources.","curator":"Federal Reserve Bank of St. Louis","curator_url":"https://fred.stlouisfed.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"Economic Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","finance","macroeconomics","sentiment","monetary policy"],"verticals":["Retail","Culture","Advertising","Marketing","Tech","Financial Services","All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key US economic indicators from the Federal Reserve: consumer sentiment, retail sales, CPI, personal consumption, unemployment, federal funds rate, and more. Aggregates data from 100+ government sources.","subhead":"","geography":["United States"],"icon_url":"","company":"Federal Reserve","source_url":"https://fred.stlouisfed.org/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/O_y9QnMQ4Lr8VvtsdReKuQ/DOtkawND0KDmcQM5ElL-V5pLRXita-DpPeZCUtKxvTl_xc-yqA1ZarYgXy6L-PEW3d9eJbAiadJrYKcbju1WBOsC0PR9Rj-e0CV_AMptRT60aoh5Oqsd3BaigtQ1JVC8X4OzV8PtxCuQl8qEFB3nNg/u7cdBmuDdq05ad6ZukhDbbBtgV32ThOwFl5GiF8IiyM","by_the_numbers":"- 14 key economic indicators\n- Data curated by the Federal Reserve Bank of St. Louis\n- Covers metrics like CPI, unemployment, and interest rates","what_it_does":"Provides access to 14 key economic indicators from the Federal Reserve Bank of St. Louis (FRED), offering a real-time pulse on the US economy. It covers crucial metrics like inflation (CPI), unemployment, consumer sentiment, retail sales, and interest rates.","key_features":"- Tracks the University of Michigan's Consumer Sentiment Index.\n- Monitors the Consumer Price Index (CPI) to measure inflation.\n- Provides the latest national unemployment rate.\n- Includes data on monthly retail sales volume.\n- Tracks key federal interest rates.","for_teams_like":"- Financial analysts\n- economic Researchers\n- Investment Strategists\n- Corporate planners\n- Journalists","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/fred-economic","agent_prompt":"CRITICAL: Use this graph for real-time analysis of key US economic indicators. Essential for tracking economic trends, market sentiment, and monetary policy.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"brenton-way-beauty-marketing-trends","name":"Brenton Way Beauty Marketing Trends","description":"The beauty industry is undergoing a dynamic transformation driven by personalization, social commerce, and a holistic approach to wellness.","curator":"Shreya S.","curator_url":"https://brentonway.com/blog/biggest-beauty-marketing-trends","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Beauty","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["retail","beauty","health","culture","advertising","technology","sustainability"],"verticals":[],"graph_type":"industry report","graph_sub_type":null,"price_per_query":null,"headline":"The beauty industry is undergoing a dynamic transformation driven by personalization, social commerce, and a holistic approach to wellness.","subhead":"","geography":"","icon_url":"","company":"Brenton Way","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-03","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/nOAKJOdGpiUc17aUq5w1ew/oBAPeS9DgAB5G9RR1lDB5f40dkLg8aU1sCWx3GR8sCFZlALbjkOaO_o-6KBYPN_qXqkRf7KsuzJvoBEHgur3apvHiQ09UWej6Vy2T3E3f7pcOTUUwhnhJ6823n0KD2G_clUfUm8bSJBQPCBQgVk1zQ/s8EzUkr-jvzRDl6Sy2Drde3l-25YMCb9oDeNEJZhXjE","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. 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Trends","description":"At-home device protocols, AI beauty consultations, and service-led retail. From sensor-driven hair tools and medical-grade LED to fragrance matching, ritual objects, and themed-room flagships.","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Weekly","domain":"Beauty & Wellness","version":"2026-Q1","node_types":["Trend","Brand","Article"],"relationship_types":["EVIDENCED_BY","RELATED_TO","SEMANTICALLY_SIMILAR","MENTIONS_BRAND"],"status":"live","topics":["- beauty Tech - personalization - Artificial Intelligence - Retail Innovation - Wellness - Consumer Packaged Goods"],"verticals":["Beauty","Tech","Artificial Intelligence","Retail","Consumer Goods"],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"At-home device protocols, AI beauty consultations, and service-led retail. From sensor-driven hair tools and medical-grade LED to fragrance matching, ritual objects, and themed-room flagships.","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"- Protocolized at-home treatment systems carries 12 evidence items across NuFACE, L'Oreal, Rare Beauty, and Natura.\n- Service-Led Beauty Retail Store Zones tracks 20 case studies from Sephora, Ulta, L'Oreal, Gucci Beauty, and La Mer.\n- Sensor-and-AI Controlled Hair Tools and Medical-Grade LED Phototherapy together cover the convergence of consumer electronics and skincare.","what_it_does":"This graph tracks how beauty is becoming a service-led, device-augmented category. It covers the rise of protocolized at-home treatment systems (multi-modality kits, LED phototherapy, sensor-controlled hair tools), AI-powered consultations and fragrance matching, and the redesign of beauty retail around curated service zones, themed-room installations, and pop-ups engineered for digital conversion. It also tracks the move toward bio-based and biodegradable inputs as a parallel sustainability layer.","key_features":"- AI-Driven personalization\n- Ingestible beauty & Supplements\n- Smart Diagnostic tools\n- experiential Retail formats","for_teams_like":"- beauty Brand Strategists\n- Retail Innovation teams\n- CPG Product Developers\n- Marketing & Consumer Insights","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"The Biotech Beauty Trends Reshaping the Industry — Insights from the PSFK Beauty Graph","blog_post_content":"# The Biotech Beauty Trends Reshaping the Industry — Insights from the PSFK Beauty Graph\n\nWe asked Fodda's PSFK Beauty Graph — curated by PSFK — a real strategic question to see what proprietary insight emerged from the knowledge graph.\n\n## What We Asked\n\n> **\"How is biotechnology reshaping the beauty industry?\"**\n>\n> — queried via Fodda's `search_insights` API against the PSFK Beauty Graph\n\n## What Fodda Found\n\n- **Service-Led Beauty Retail Store Zones**: Beauty retailers are redesigning physical stores into branded, guided-shopping environments that use curated zones and in-store services (e.g., interactive fixtures, immersive brand houses, classes, and wellness shop-in-shops) to structure product discovery beyond standard shelf browsing. Key brands: Walmart, NYX Professional Makeup, L’Oréal, Gucci, Gucci Beauty, and 13 more. Sources: [Ulta Beauty – Wellness Shop-In-Shop Zones](https://www.glossy.co/beauty/ulta-strategies-inside-ultas-wellness-boutique-pilot-program-launching-next-week-in-select-markets/); [“Drop” is a context-dependent term across physical and digital use cases](https://store.mintel.com/report/us-beauty-devices-market-report).\n\n- **Bio-based & Biodegradable Cosmetic Inputs**: Beauty suppliers and brands are commercializing bio-based substitutes and biodegradable formulation components (e.g., biodegradable emulsifiers and palm-oil alternatives) alongside packaging circularity moves (plastic-free packaging and closed-loop recycling streams), shifting product inputs away from conventional petro-derived materials and toward materials positioned as lower-impact and more auditable. Key brands: Lucas Meyer Cosmetics, Ringana, CAHM Europe, C16 Biosciences, Laverana, and 3 more. Sources: [Seacork Studio — Biomaterial design studio producing biodegradable acoustic panels from seaweed](https://www.seacorkstudio.com/?utm_source=openai); [Market analysis forecasting growth in plastic‑free cosmetic packaging](https://www.globenewswire.com/news-release/2025/08/11/3131030/0/en/Plastic-Free-Cosmetic-Packaging-Market-2025-Driven-by-Clean-Beauty-and-Ethical-Consumerism.html).\n\n- **Personalized Beauty Consultations**: Beauty retailers are leveraging technology and trained staff to offer personalized consultations and product recommendations. These services often involve skin analysis tools, AI-powered diagnostics, and bespoke product creation to cater to individual customer needs. Key brands: Dior, REHAB., Selfridges, Byredo, Loewe, and 1 more. Sources: [Dior Temporary Retail Space Activating Personalized Consultations and Product Offerings](https://emisorasunidas.com/empresas/2025/10/27/adentrate-en-el-universo-dior-en-su-nueva-pop-up-store-en-oakland-place); [Pop-Up Paradigms: How Fragrance Brands Create Lasting Connections Through Immersive Experiences](https://blog.xnomad.co/posts/how-fragrance-brands-use-pop-ups-to-build-awareness).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.\n","blog_post_query":"How is beauty becoming a service-led, device-augmented category in 2026?","blog_post_status":"Draft","content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/psfk-beauty","agent_prompt":"CRITICAL: Use this graph for researching the convergence of technology and beauty, understanding how AI and data are creating hyper-personalized products and services, and exploring the shift towards holistic wellness and ingestible solutions.","trend_count":88,"evidence_count":2414,"last_synced":"2026-06-11T22:41:06.065Z"},{"graph_id":"psfk-health-wellness","name":"PSFK Health & Wellness Graph","description":"Coming soon: PSFK's analysis of fitness, mental health, and lifestyle wellbeing trends in the Health & Wellness sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers 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Monetary","description":"Bank of Israel daily representative exchange rates: ILS vs USD, EUR, GBP, JPY, CHF, AUD, CAD.","curator":"Bank of Israel","curator_url":"https://boi.org.il/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Israel","fx","exchange rates"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Bank of Israel daily representative exchange rates: ILS vs USD, EUR, GBP, JPY, CHF, AUD, CAD.","subhead":"","geography":"","icon_url":"","company":"Bank of 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Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Retail","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["retail","culture","travel"],"verticals":["Retail","Culture","Travel"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Dutch prime shopping streets demonstrate resilience amid consumer shifts, stabilized rents, and retailers regaining confidence.","subhead":"","geography":"","icon_url":"","company":"CBRE","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-13","published_date":"2025-12-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/oGIR0pHsBM8UiT5wA2U1Pw/ztmaCKOzdR7MqBB8iUBvjHPTjp3JTPy3C3O06PTQK16ob4xWWATd2N9zwzEJRgQIuytozLzEFZ0Au2wOcOVDdyRx9d9UTD1e-nfvM5jrj5T4A07ucTmvc7-VAf-RbNbIRX4PJUjLJhlflfgwNfLJLA/PVNlIzJUawq2s_3LDie1PLEg11h2fR5SxCXWMDnYEPI","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: cbre-dutch-shopping-streets-resilience","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/cbre-dutch-shopping-streets-resilience","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"fashion","name":"PSFK Fashion Trends","description":"Apparel, collectibles, and brand collaboration. Where sports heritage, IP licensing, and pop-up retail meet the fashion category.","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Weekly","domain":"Fashion & Apparel","version":"2026-Q1","node_types":["Trend","Brand","Article"],"relationship_types":["EVIDENCED_BY","RELATED_TO","SEMANTICALLY_SIMILAR","MENTIONS_BRAND"],"status":"live","topics":["- fashion - Retail - Sustainability - streetwear - Marketing - Consumer trends"],"verticals":["Fashion","Retail","Sustainability","Marketing"],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Apparel, collectibles, and brand collaboration. Where sports heritage, IP licensing, and pop-up retail meet the fashion category.","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-11","published_date":"2026-06-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"- Heritage Teamwear Reissued as Streetwear Capsules carries 5 evidence items from Nike, Kappa, PUMA, Salomon, and others.\n- IP-Linked Limited-Run Accessories as Collectibles tracks 15 case studies including PlayStation, Mattel, Polly Pocket, and Anicorn.\n- Connects to brand strategy across Fashion & Apparel, Sports & Fitness, and Retail.","what_it_does":"This graph tracks the parts of fashion that intersect with brand collaboration and retail innovation. It covers the reissue of sports heritage as streetwear capsules, IP-linked limited-run accessories sold as collectibles, and the use of trial pop-ups to give consumers hands-on product experience. Coverage of dedicated luxury, runway, and materials innovation is currently lighter than the other PSFK graphs and is being expanded.","key_features":"- Tracks the fusion of heritage and streetwear through limited-edition capsules.\n- Monitors the Rise of sustainable and upcycled materials in Product design.\n- Analyzes How direct-to-Consumer (DTC) brands are using physical Retail and store design as a Brand expression.\n- Highlights the importance of Brand collaborations and co-branded content.\n- Explores the impact of personalization and on-demand production in apparel.","for_teams_like":"- Brand Strategy & Marketing\n- Retail Innovation & design\n- Product Development & Merchandising\n- Sustainability & materials Sourcing\n- Consumer Insights & trend Forecasting","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/fashion","agent_prompt":"CRITICAL: Use this graph for insights on fashion marketing, retail strategy, and sustainable innovation. It connects apparel trends to broader consumer behavior, making it ideal for brand strategists, marketers, and retail designers.","trend_count":71,"evidence_count":2338,"last_synced":"2026-06-11T22:41:06.065Z"},{"graph_id":"usda_ers","name":"USDA Economic Research Service","description":"Food prices, food expenditure, commodity cost data, and food environment indicators from the USDA Economic Research Service. Most relevant for F&B pricing trends, consumer spending on food, and food access analysis.","curator":"","curator_url":"https://www.ers.usda.gov/developer/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["food","retail","health","economics","agriculture","pricing"],"verticals":["Food & Beverage","Retail","Health","All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Food prices, food expenditure, commodity cost data, and food environment indicators from the USDA Economic Research Service. Most relevant for F&B pricing trends, consumer spending on food, and food access analysis.","subhead":"","geography":"","icon_url":"","company":"","source_url":"https://www.ers.usda.gov/developer/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/usda_ers","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"mintel-2026_global_food_and_drink_predictions","name":"Mintel Food Graph","description":"Fodda's interpretation of Mintel's public research on food and drink trends.","curator":"Industry Report","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Food & Drink - Consumer trends - Brand Strategy - Nostalgia - Health & Wellness"],"verticals":["Food & Beverage"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Mintel's public research on food and drink trends.","subhead":"","geography":["Global"],"icon_url":"","company":"Mintel","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/uJrlzKEk97ANh_9yo7XOPA/qglFA4Sq0ju-ME-XFeZTe1izZd0-w7iafLqWm99_5KBoqhBfqqXio7sGd_z3Cll8lECRwL1CTuINtCju92fNk7a2_rrAjN-o9j_CM8upnNSO8Mt1f5_dIyC0CEi8epVr3rDjb1mbAVI8X-le2kwhug/2d6PXpW9rJndur0JyhHahO85APBz9bHKUKdbYK9bucs","by_the_numbers":"","what_it_does":"This graph explores the 'Retro Rejuvenation' trend, highlighting how food and drink brands can appeal to consumers by incorporating trusted, practical, and traditional elements into their products. It focuses on the consumer desire for a sense of control and comfort, which they find in the familiarity and reliability of heritage ingredients and recipes.","key_features":"- Identifies the 'Retro Rejuvenation' trend in the food and drink market.\n- Explains the consumer psychology of seeking comfort in tradition amidst global uncertainty.\n- Suggests that brands can act as 'cultural custodians' by grounding their products in historical and heritage ingredients.","for_teams_like":"- Product Development\n- Brand Strategy\n- Marketing and Advertising\n- Consumer Insights","how_to_access":"Available via MCP, API, and Chat. Use graph ID: mintel-2026globalfoodanddrink_predictions","what_contains":"Trend, Article connected by IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Mintel Global Food Graph knowledge graph","blog_post_content":"# New Insights from the Mintel Global Food Graph knowledge graph\n\nWe asked Fodda's Mintel Global Food Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Mintel Global Food Graph?\"**\n\n## What Fodda Found\n\n- **\"maxxing\" Out, Diversity In**: Consumers will move on from specific goals of \"maxxing,\" or the viral advice to consume high amounts of protein or fiber each day, to adopt inclusive diets that celebrate the functional benefits of consuming a diverse variety of ingredients.\n\n- **Intentionally Sensory**: Multisensory food and drink formulations will mature from whimsical novelties to more practical and purposeful formulations that provide memorable experiences while also answering the specific sensory needs of underserved consumers.\n\n- **Retro Rejuvenation**: Food and drink that is rooted in trusted and practical traditions of the past will reduce consumers' feelings of vulnerability and lack of control.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/mintel-2026_global_food_and_drink_predictions","agent_prompt":"CRITICAL: Use this graph for understanding how to innovate in the food and drink sector by looking to the past. 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Examples include blockchain traceability, QR-backed certification, satellite scoring.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/world-economic-forum-blue-foods","agent_prompt":"CRITICAL: Use this graph for identifying and analyzing key innovation areas and partnership opportunities in Africa's blue food sector to promote sustainable development and food security.","trend_count":20,"evidence_count":28,"last_synced":"2026-04-13T17:23:43.122Z"},{"graph_id":"global-powers-of-luxury-2026","name":"Deloitte Luxury Graph","description":"Fodda's interpretation of Deloitte's public research and reports on luxury brand building and digital acceleration.","curator":"Ida Palombella, Katie Weir","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Luxury Retail","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","TARGETS_AUDIENCE","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Luxury - Retail - Consumer trends - technology - Sustainability"],"verticals":["Luxury","Retail","Sustainability"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Deloitte's public research and reports on luxury brand building and digital acceleration.","subhead":"","geography":["Global"],"icon_url":"","company":"Deloitte","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/Ci9N3BtqX6tZwYQYK4ZkIQ/FGnRdl3PCJwEqmUk08nUCD4zMkzBxi348y_XwsBw5zEh6zl6PjDcoHMPXbepddfaIyHgfn0rfYehvHgcEasWJBL6-0YzlEdnmrGTa_LdK1BOMBE51zEziIqqlapeh7Uvc7oldkYx9fbmpisOVZIYGQ/YHaDAIOzR_Dbt2iE2d6U_KzTYf0wqkKnBZavZFKnpXo","by_the_numbers":"- the second-hand Luxury Market is outpacing the growth of the primary apparel Market as consumers mix New and pre-owned items.\n- Investment in Luxury is shifting towards experiential formats like theatrical flagships, Brand museums, and immersive pop-ups over traditional stores.\n- leading firms are scaling their use of customer data Platforms and AI models to orchestrate 1:1 communication and anticipate Consumer tastes.","what_it_does":"This graph provides an analysis of the key strategic shifts in the global luxury market. It details how high-end firms are moving beyond traditional retail by embracing value-driven models like resale, creating immersive brand experiences, leveraging data for hyper-personalization, and adopting generative AI to enhance their operations and customer engagement.","key_features":"- Analysis of the growing pre-owned luxury market and the 'value mindset' of modern consumers.\n- Insights into the shift from transactional retail to immersive, experiential luxury.\n- Breakdown of how luxury brands are using data and AI for hyper-personalization.\n- Exploration of Generative AI adoption and its application across the luxury value chain.","for_teams_like":"- Brand Strategy\n- Retail Innovation\n- Marketing and CRM\n- Digital Transformation","how_to_access":"Available via MCP, API, and Chat. Use graph ID: global-powers-of-luxury-2026","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Global Powers of Luxury 2026 knowledge graph","blog_post_content":"# New Insights from the Global Powers of Luxury 2026 knowledge graph\n\nWe asked Fodda's Global Powers of Luxury 2026 — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Global Powers of Luxury 2026?\"**\n\n## What Fodda Found\n\n- **Hyper-Personalization and Data-Enabled Services**: Luxury clients are increasingly seeking tailor-made experiences at every touchpoint, driving demand for hyper-personalization.  Companies are responding by weaving data-enabled personalization into both digital and physical realms, integrating customer data platforms and AI models. Sources: [Brand Connection Survey Result](https://www.fodda.ai); [AI Chatbots](https://www.fodda.ai); [Store Personalization](https://www.fodda.ai).\n\n- **Experiential Luxury**: Today's consumers seek immersion, storytelling, and interaction, leading to a wave of experiential concepts in luxury retail and hospitality.  Luxury houses are shifting from transactional retail to immersive brand experiences. Sources: [Luxury House Investments](https://www.fodda.ai); [Fine Jewelry Embracing Ateliers](https://www.fodda.ai); [Experiential Concepts in Retail](https://www.fodda.ai).\n\n- **Pre-Owned Luxury and the Value Mindset**: Executives envision the normalization of the second-hand market, with consumers freely mixing new purchases with pre-owned luxury items.  This trend is driven by sustainability, product longevity, and investment value. Sources: [Growth of Second-Hand Market](https://www.fodda.ai); [Luxury brands shift their role](https://www.fodda.ai); [Normalization of Second-Hand Market](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/global-powers-of-luxury-2026","agent_prompt":"CRITICAL: Use this graph for developing strategies in the luxury sector, focusing on adapting to new consumer values, implementing digital technologies, and innovating in customer experience.","trend_count":5,"evidence_count":23,"last_synced":"2026-04-13T17:19:44.641Z"},{"graph_id":"psfk-economy-personal-finance","name":"PSFK Economy & Personal Finance Graph","description":"Coming soon: PSFK's analysis of spending, saving, and financial behavior trends in the Economy & Personal Finance 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(SARB)","source_url":"https://www.resbank.co.za/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-construction-real-estate","name":"PSFK Construction & Real Estate Graph","description":"Coming soon: PSFK's analysis of building, property development, and real estate experience trends in the Construction & Real Estate sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers 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sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"cbs_netherlands","name":"CBS Netherlands Economic Indicators","description":"Key Dutch economic indicators from Statistics Netherlands (CBS): retail sales, CPI, GDP, consumer confidence, international trade, and unemployment. The Netherlands' official national statistics office.","curator":"","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"monthly","domain":"economic","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Netherlands","Europe","GDP","inflation","CPI","trade","employment","consumer confidence","retail"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key Dutch economic indicators from Statistics Netherlands (CBS): retail sales, CPI, GDP, consumer confidence, international trade, and unemployment. The Netherlands' official national statistics office.","subhead":"","geography":"","icon_url":"","company":"","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"trendbible-on-the-horizon-2026","name":"TrendBible Home 2026 Trends","description":"Fodda's interpretation of home and family life predictions: positive masculinity, domestic robots, and intuitive living.","curator":"Anna Ward","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","EVIDENCE_FOR","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- home & Family life - Consumer trends - Wellness - technology & AI - Culture"],"verticals":["Wellness","Culture","Tech","Artificial Intelligence"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of home and family life predictions: positive masculinity, domestic robots, and intuitive living.","subhead":"","geography":["Global"],"icon_url":"","company":"TrendBible","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/9CZN_rp3naQ7hLfaHUWC9w/_18EvwAVYx2vcxFIUMgKOUCf2WAjlcuhb6hjX0zYjuCcLPCFLY7zoICHfKyYUX7YaxkZX5spfH0J2nSyhc8RbIkrTPEf6rKrFnIu-Vx2uyEZz2UOPo7XulF-DZ2cKrBY_3GH_Y5TTKlhy_DP2arEWg/BoudWH6qTz67IZrsy75ZipLphN2eZymMKgb2fGOiGaM","by_the_numbers":"- The home is becoming a sanctuary for spiritual practices like tarot and astrology, moving them from niche to mainstream.\n- The next generation of physical AI and task-specific robots are poised to enter the early-adopter market for homes.\n- A cultural shift is underway as the conversation around masculinity moves from 'fear to possibility,' focusing on positive role models.","what_it_does":"This graph provides a qualitative look at the key shifts shaping home and family life for 2026. It explores the rise of the home as a sanctuary for spiritual guidance, the integration of AI and robotics into domestic help, a focus on preventative at-home wellness like gut health, and the evolution of masculinity towards more positive and inclusive narratives.","key_features":"- Identifies the mainstreaming of spiritual practices like tarot and astrology within home decor and daily rituals.\n- Tracks the emergence of domestic AI and robotics as the next frontier of home assistance.\n- Highlights a cultural shift in parenting and masculinity, moving towards more supportive and positive models.","for_teams_like":"- CPG Brand Strategists\n- home & Interior Product Developers\n- Consumer Tech & AI Innovators\n- Family & Wellness Marketing teams","how_to_access":"Available via MCP, API, and Chat. Use graph ID: trendbible-on-the-horizon-2026","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, EVIDENCE_FOR, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the TrendBible Home 2026 Trends knowledge graph","blog_post_content":"# New Insights from the TrendBible Home 2026 Trends knowledge graph\n\nWe asked Fodda's TrendBible Home 2026 Trends — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the TrendBible Home 2026 Trends?\"**\n\n## What Fodda Found\n\n- **Smells Like Home**: Beyond simply 'freshening a room,' consumers are now treating scent as a personal and functional layer of interior design. We expect to see a huge emphasis placed on scent-scaping. Sources: [Scent is the new lighting, mood-altering, intentional, and dynamic](https://www.fodda.ai); [Consumers using scent as a personal and functional layer of interior design](https://www.fodda.ai).\n\n- **Seeking Guidance**: Tarot, astrology, and elemental practices are moving from niche interests into the mainstream.  Homes will evolve into sanctuaries for contemplation, and celebrations will begin to honor cycles and shifting energies. Sources: [Astrology and tarot expected to become core pillars of personal spirituality](https://www.fodda.ai).\n\n- **Expressive Eclectic Style**: As consumers grow more confident in shaping their own living spaces, the shift from single-style interiors to eclectic self-expression is accelerating. The Hyper Personalised Home will become a dynamic, ever-evolving environment. Sources: [Consumers seek brands that deliver cost-saving, climate-kind products that allow personalisation](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/trendbible-home-2026-trends","agent_prompt":"CRITICAL: Use this graph for insights into the future of home life, family dynamics, and domestic spaces for 2026. It's essential for anyone in CPG, home goods, technology, and wellness sectors looking to understand shifts in consumer behavior, spirituality, health, and gender roles within the home.","trend_count":8,"evidence_count":10,"last_synced":"2026-04-13T17:22:50.193Z"},{"graph_id":"greenhouse-retail","name":"Green House Retail Futures","description":"Fodda's analysis of entertaining space trends and consumer behavior innovations for brand connection.","curator":"Green House","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Retail & Design","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","FEATURES_BRAND","USES_TECHNOLOGY","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["retail"],"verticals":["Retail"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's analysis of entertaining space trends and consumer behavior innovations for brand connection.","subhead":"","geography":["Global"],"icon_url":"","company":"Green House","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-24","published_date":"2025-12-10","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/ff-Q5L_UDMf2EYFaaH5oTg/SXOwwRpYlocSfkkuskPUCCVYlUt_nhjhpFxxA_yCli04uMNx5XAPmjrq9P8MFtJ-s_CCOaf3nXLKQlmLt40Y5XSuEeATIO2CTwFrZbpIHHdNqsY0O-LQmnTg7mEqwa-YIc39ZyOmnNDceydspNR7QA/8TPKhfbrH8gN8fvPOjhyoahzAZ8uUcmPVfTfQrp7mSk","by_the_numbers":"- Identifies a key trend where consumers seek simple, easy-to-replicate drinks to make at home.\n- Shows that bartenders and mixologists are increasingly designing 'Instagram-worthy' drink experiences to boost brand reach via consumer sharing.\n- Reveals that consumers are demanding more justification for their spending, prioritizing authentic, human-to-human connections for meaningful experiences.","what_it_does":"A living knowledge graph of Green House's retail innovation research.\n\nSources analyzed: Craft Graph; Space Graph; Growth Trends.","key_features":"Craft retail innovation, space design, growth strategy.","for_teams_like":"Retail strategy, merchandising, CX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: greenhouse-retail","what_contains":"Trend, Article connected by IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, FEATURES_BRAND, USES_TECHNOLOGY, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Green House Space Graph — Powered by Fodda","blog_post_content":"# New Insights from Green House Space Graph — Powered by Fodda\n\nWe asked Fodda's **Green House Space Graph** — curated by Sean Roche — a strategic question to surface proprietary insights backed by real evidence.\n\n## What Fodda Found\n\n- **Outlets for Hands-On Creativity**: Outlets for hands-on creativity is the antidote our team is seeking for their scroll-heavy, digital lives.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"original","webpage_url":"https://www.fodda.ai/graphs/green-house-space-graph","agent_prompt":"CRITICAL: Use this graph for insights into consumer behavior and trends within at-home and on-premise entertainment, focusing on brand experiences in the food and beverage sector.","trend_count":9,"evidence_count":0,"last_synced":"2026-04-13T17:19:53.468Z"},{"graph_id":"usda_fdc","name":"USDA FoodData Central","description":"Nutritional data and food ingredient composition from FoodData Central. 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The trends in this cluster show that responsibility is moving into the machine itself. Recipes, automation, sensing, and software logic are used to normalize variability and deliver consistent results with minimal intervention.\n\n- **Portability & Modularity**: This cluster groups trends that extend coffee quality beyond a single fixed appliance. It includes both modular tools that improve specific moments in brewing or drinking, and portable machines that relocate automated coffee preparation outside the kitchen.\n\n- **From User Setup to System Setup**: This cluster brings together trends focused on how coffee systems are configured and supplied, rather than how they perform extraction. 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Essential for design, marketing, and product development teams in the automotive sector.","trend_count":0,"evidence_count":12,"last_synced":"2026-05-05T09:14:10.895Z"},{"graph_id":"wef-sustainability","name":"World Economic Forum Sustainability Graph","description":"Fodda's interpretation of the WEF's published research into sustainability and environmentalism.","curator":"World Economic Forum","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Sustainability & ESG","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","EVIDENCE_FOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["sustainability","food","health","youth","aviation","nature","environment"],"verticals":["Sustainability"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of the WEF's published research into sustainability and environmentalism.","subhead":"","geography":["Global"],"icon_url":"","company":"World Economic Forum","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-04","published_date":"2026-03-16","example_queries":["What is Reinforce the Fundamentals?","How is Reinforce the Fundamentals evolving?","What is Business Environment and the Role of Government?","How is Business Environment and the Role of Government evolving?","What is Sustainability and Economic Policy?","How is Sustainability and Economic Policy evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/klVYPEC5xmNkG1zRQzOKsg/2XiP3JNjHEHXaASDVgVkwrK9mSYzTeUEkrkwsDsqeak7YGJ0mDDqdyqavIy5T48tQHeu2eY0vyahoHrta82_yipEfq-17ofQlkpxBx2zavQ_2qWUyifIHPT1dxfIsgti7TQR2iZJvtapoVKPlpTBxA/lhd0PEO7wxepZR74u8Du6Pu-XVd4JWjehqmPF0QP4Aw","by_the_numbers":"20 trends, 171 evidence items","what_it_does":"A living knowledge graph of WEF's sustainability, nature, and social impact research.\n\nSources analyzed: Sustainable Aviation Outlook 2026; Nature-Forward Opportunities; Blue Foods Report; Youth Pulse; Women's Health Investment Outlook.","key_features":"Nature economy, sustainable aviation, blue foods, youth trends, ESG investment.","for_teams_like":"Sustainability, ESG, and responsible business teams.","how_to_access":"Available via MCP, API, and Chat. 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and Geopolitical Trends**: Geopolitics impacted trade in SAF feedstocks and aircraft orders, although international collaboration on aviation and SAF policy support remained strong.\n\n- **Technology Trends**: SAF availability eased with new HEFA projects coming online, e-fuels and hydrogen need a boost, while Al brings renewed focus on efficiency.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/world-economic-forum-sustainable-aviation-graph","agent_prompt":"CRITICAL: Use this graph for strategic analysis of the sustainable aviation sector, focusing on the interplay between technology, policy, and market economics to understand the path to 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Their motivations extend beyond fitness, seeking authentic experiences, community, and mental resilience. Sources: [New Trail Runners](https://www.fodda.ai); [Growth in Trail Running](https://www.fodda.ai).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Common-Ground Trail Trends?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/common-ground","agent_prompt":"CRITICAL: Use this graph for insights into the evolving culture of trail running, focusing on consumer motivations, community-building, and the influence of Gen Z. It's ideal for developing brand strategies, marketing campaigns, and product innovations in the outdoor recreation and wellness sectors.","trend_count":8,"evidence_count":21,"last_synced":"2026-04-28T04:15:15.769Z"},{"graph_id":"psfk-gaming-play","name":"PSFK Gaming & Play Graph","description":"Coming soon: PSFK's analysis of gaming, interactive entertainment, and play trends in the Gaming & Play sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Gaming & Play","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of gaming, interactive entertainment, and play trends in the Gaming & Play sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"insee_france","name":"French Economic Indicators","description":"Key French indicators from INSEE: CPI (SA/NSA), unemployment rate, GDP growth.","curator":"INSEE France","curator_url":"https://www.insee.fr/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","France","Europe","GDP","inflation","CPI","employment","labor"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key French indicators from INSEE: CPI (SA/NSA), unemployment rate, GDP growth.","subhead":"","geography":"","icon_url":"","company":"INSEE France","source_url":"https://www.insee.fr/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"carney-ai-consumer-engagement","name":"Carney AI Consumer Engagement","description":"AI disclosures in social media can reduce consumer engagement due to perceived effort from content creators.","curator":"Stephan Carney","curator_url":"https://hai.stanford.edu/ai-index/2026-ai-index-report","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Digital Marketing","version":"2026-Q2","node_types":[],"relationship_types":[],"status":"live","topics":["retail","culture","advertising","technology"],"verticals":["Retail","Culture","Advertising","Marketing","Tech"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"AI disclosures in social media can reduce consumer engagement due to perceived effort from content creators.","subhead":"","geography":"","icon_url":"","company":"University of Southern California, Marshall School of Business","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-15","published_date":"2026-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/ORP1sqX847bIzFFXMFdtuw/G8Kl-bVJI4w8Xi-b1T3BizYchjYxGLq2vkiohEe5yicDPcWo2kqX5yNkXrwmsGTr2duOpPx3jFFTsYh_cfCfJ6fpueZiQsVYQ3qydNTT4u2bs41QhyiVx4JVTzVBf_0068RBuvmaUD9DFwkvJ3P4rg/kerh5axhyIBj1Pnrh4rAheEC2RG9z5kp6363qXFwpPY","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: carney-ai-consumer-engagement","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/carney-ai-consumer-engagement","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-media-entertainment","name":"PSFK Media & Entertainment Graph","description":"Coming soon: PSFK's analysis of content, platforms, and audience consumption trends in the Media & Entertainment sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Media & Entertainment","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of content, platforms, and audience consumption trends in the Media & Entertainment sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"world-happiness-social-media","name":"World Happiness Graph","description":"Fodda's analysis of University of Oxford's published research into happiness and social media relationship patterns.","curator":"John F. Helliwell","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Digital Media","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","SEMANTICALLY_SIMILAR","USES_TECHNOLOGY","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- social media - Mental Health - well-being"],"verticals":["Health","Culture"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of University of Oxford's published research into happiness and social media relationship patterns.","subhead":"","geography":["Global"],"icon_url":"","company":"University of Oxford: Wellbeing Research Centre","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-03-11","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/i0ciMP73-oSc4hz4YruWqA/WPLv8ykQbTUC2ufdFdK4QViY5ABGAm3Znc1Da9-g7wC4FBm1gQZH-UJxGn9_C0-NEUouknRn_pQ8Q1xTF_EnB8x8wZ27dpYPWii_gzGyC_DC4KSLNShNKCx_xOWm2wXG79S1gY0QfSbyT84CFtR8yw/TKnTBeFxCJ7nP77srxzfk8Fq-osxrjRIoJrKFd_Ln8U","by_the_numbers":"- Heavy social media use (more than five hours per day) is associated with lower wellbeing in the Middle East and North Africa (MENA).\n- In English-speaking countries and Western Europe, individuals who heavily use social media are at a higher risk of mental health issues.\n- In Latin America, platforms that facilitate social connections show a positive association with happiness, unlike algorithmically curated platforms.","what_it_does":"This knowledge graph explores the intricate connection between social media engagement and personal happiness on a global scale. It identifies key trends, demographic variations, and platform-specific impacts, revealing that heavy usage, particularly among adolescents and in Western countries, is often linked to lower well-being, while platforms focused on genuine social connection can have a positive effect.","key_features":"- Analyzes the correlation between heavy social media use and decreased well-being.\n- Highlights geographical differences in the impact of social media on Mental health.\n- Differentiates between platform types, contrasting Algorithm-Driven content with those fostering social connection.","for_teams_like":"- public Health & Policy Makers\n- social media Platforms & Tech companies\n- Mental Health Professionals & Researchers","how_to_access":"Available via MCP, API, and Chat. Use graph ID: world-happiness-social-media","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the World Happiness Social Graph knowledge graph","blog_post_content":"# New Insights from the World Happiness Social Graph knowledge graph\n\nWe asked Fodda's World Happiness Social Graph — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the World Happiness Social Graph?\"**\n\n## What Fodda Found\n\n- **The Type of Platform Is Crucial**: Latin American data reveal that platforms that facilitate social connections have a clear positive association with happiness, while those driven by algorithmically curated content tend to have a negative association at high rates of use.\n\n- **Social Media Use and Wellbeing in the Middle East and North Africa**: Social media use in the Middle East and North Africa (MENA) is among the highest in the world. However heavy social media use (more than five hours per day) is associated with lower wellbeing.\n\n- **Heavy Users of Social Media Are at Risk**: The study concludes that individuals who heavily use social media are at risk of mental health issues, especially those in English-speaking countries and Western Europe. However, outside these regions, the connection between social media use and wellbeing tends to be more positive.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/world-happiness-social-graph","agent_prompt":"CRITICAL: Use this graph for analyzing the complex relationship between social media usage, mental well-being, and happiness across different global regions and demographics.","trend_count":4,"evidence_count":10,"last_synced":"2026-04-13T17:24:35.166Z"},{"graph_id":"psfk-energy","name":"PSFK Energy Graph","description":"Coming soon: PSFK's analysis of renewables, infrastructure, and energy transition trends in the Energy sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Energy","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of renewables, infrastructure, and energy transition trends in the Energy sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"mintel-beauty","name":"Mintel Beauty Graph","description":"Fodda's interpretation of Mintel's public research on beauty trends.","curator":"Mintel","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Beauty","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","TARGETS_AUDIENCE","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["beauty"],"verticals":["Beauty"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Mintel's public research on beauty trends.","subhead":"","geography":["Global"],"icon_url":"","company":"Mintel","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-24","published_date":"2025-11-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/uJrlzKEk97ANh_9yo7XOPA/qglFA4Sq0ju-ME-XFeZTe1izZd0-w7iafLqWm99_5KBoqhBfqqXio7sGd_z3Cll8lECRwL1CTuINtCju92fNk7a2_rrAjN-o9j_CM8upnNSO8Mt1f5_dIyC0CEi8epVr3rDjb1mbAVI8X-le2kwhug/2d6PXpW9rJndur0JyhHahO85APBz9bHKUKdbYK9bucs","by_the_numbers":"- By 2030, skin and hair will be recognized as the body's most accessible biomarker.\n- Predicts a shift away from data-driven conformity towards raw authenticity and human creativity.\n- Identifies the rise of 'experience-first' beauty, where sensory stimulation is the primary driver of purchase.","what_it_does":"A living knowledge graph of Mintel's beauty and personal care research.\n\nSources analyzed: Global Beauty & Personal Care Predictions 2026.","key_features":"Beauty trend predictions, skincare innovation, consumer behavior.","for_teams_like":"Beauty brand, product development, and trend teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: mintel-beauty","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, TARGETS_AUDIENCE, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Mintel Global Beauty Predictions — Powered by Fodda","blog_post_content":"# New Insights from Mintel Global Beauty Predictions — Powered by Fodda\n\nWe asked Fodda's **Mintel Global Beauty Predictions** — curated by Industry Report — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Mintel Global Beauty Predictions?\"**\n>\n> — queried via Fodda's `search_insights` API against the Mintel Global Beauty Predictions\n\n## What Fodda Found\n\n- **Sensorial Synergy**: Breakthroughs in functional fragrances, neuroscience, and immersive technologies like VR are ready to transform daily routines into rich, multi-sensory experiences. Beauty is becoming less about outcomes and more about experiences-marking the beginning of experience-first beauty, a world where sensory stimulation is not a side effect but the primary driver of purchase.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Mintel Global Beauty Predictions?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/mintel-global-beauty-predictions","agent_prompt":"CRITICAL: Use this graph for understanding the next wave of consumer expectations in the beauty and personal care industry, focusing on the convergence of wellness, technology, and authentic experiences.","trend_count":3,"evidence_count":0,"last_synced":"2026-04-13T17:21:08.904Z"},{"graph_id":"paralogy","name":"Paralogy","description":"Strategic edge for teams who refuse generic answers. Adds structured creative friction to break conventional thinking patterns.","curator":"Paralogy","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Continuous","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["- Creative Thinking - strategic planning - Innovation - Problem Solving - Mental models"],"verticals":[],"graph_type":"skill","graph_sub_type":null,"price_per_query":null,"headline":"Strategic edge for teams who refuse generic answers. Adds structured creative friction to break conventional thinking patterns.","subhead":"","geography":["Global"],"icon_url":"","company":"Paralogy","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-09","published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/X22pDQq2UpRxMLAggHUiSQ/ZZCaQM2wYDafAiL9eJpRf8QqYAuak0T7RGwpVdTNfRnq0FZTTwd8FqiT6_GOB0L-0eSvcEj6PcuRM6MAtt7RfTJYvXQZ5zbppkkn18pAKUclVR1u3cWaMjTD6410YzUQNigKcPkCtmqV_EtkMuwILfo2n92htz1RTxpFhNFlbinAlteyVoon86wUenEp4ExU/KAoawTC7NzqaTKjjZefUGf_0WzxO1oq_0HzeCAfr3_E","by_the_numbers":"- Features 1 core methodology: Structured Creative Friction\n- Applicable to teams of 2 or more\n- Designed for 0 geographical constraints","what_it_does":"Paralogy provides a strategic edge for teams by adding 'structured creative friction' to their thinking processes. It's designed to systematically break conventional thought patterns, helping users move beyond generic answers and uncover innovative solutions.","key_features":"- Introduces 'Structured Creative Friction' to challenge teams\n- Designed to break conventional thinking patterns\n- Helps teams avoid generic answers and outputs\n- Provides frameworks for strategic and creative problem-solving","for_teams_like":"- Strategy & Innovation Units\n- Product Development & R&D Teams\n- Marketing & Creative Agencies\n- Leadership teams seeking to foster a culture of innovation","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":"https://mcp.paralogy.ai/mcp","skill_phase":"output","skill_tool_name":"analyze_trends","blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/paralogy","agent_prompt":"CRITICAL: Use this graph to introduce structured, creative friction into strategic thinking. Query it for frameworks, provocations, and mental models that challenge assumptions and break conventional patterns. It is designed to help teams avoid generic answers and unlock novel solutions.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"tripadvisor_brand","name":"TripAdvisor Brand Intelligence","description":"Consumer sentiment and brand quality intelligence from TripAdvisor. Aggregates ratings, subratings, review volume, price positioning, and awards across multiple locations for hotels, restaurants, and attractions. Supports brand comparisons and destination quality profiles.","curator":"TripAdvisor","curator_url":"https://www.tripadvisor.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["travel","food","culture","ratings","reviews","hospitality","sentiment"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Demand Signals","price_per_query":null,"headline":"Consumer sentiment and brand quality intelligence from TripAdvisor. Aggregates ratings, subratings, review volume, price positioning, and awards across multiple locations for hotels, restaurants, and attractions. Supports brand comparisons and destination quality profiles.","subhead":"","geography":"","icon_url":"","company":"TripAdvisor","source_url":"https://www.tripadvisor.com","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"bompasparr-future-of-food-and-drink-1","name":"Bompas & Parr Future Food Trends","description":"Fodda's interpretation of food, drink, and entertainment industry cultural evolution predictions.","curator":"Industry Report","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","FEATURES_BRAND","USES_TECHNOLOGY","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- Food & Beverage - Consumer trends - Hospitality - Future of entertainment - Innovation"],"verticals":["Food & Beverage","Hospitality"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of food, drink, and entertainment industry cultural evolution predictions.","subhead":"","geography":["Global"],"icon_url":"","company":"Bompas & Parr's Sense Tank","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/RYnHhaoUHBKfYtIcmsstLw/UVq2Ua2bTCS7pC5xsMSxM04f31a0o2OZPnXyGn4_--xKLk1V5DFIM4tfr5W-371lBUmSaG1YVrIMHSxs4kRzFKmQ5Cv0wVNabBPBSb1nN5LuNMBHNcfx0KJ3mUDDi6BqpAqNTCOiSRHcK0hJwVMSIg/o9NbpdAFcmEeVcnZcGSDk4uw292BFUBTGvp_4sT7Yvs","by_the_numbers":"- Explore the rise of 'Noctourism' and the 24/7 coffee shop concept.\n- Investigate the trend of 'simulacrum soup' and calorie bypass through simulated culinary experiences.\n- Track the comeback of TV Dinners, blending nostalgia with modern, healthier options.\n- Analyze the 'anti-trend' movement as a response to creative burnout and algorithm-driven culture.","what_it_does":"This graph, based on a Bompas & Parr report, maps the evolution of food, drink, and entertainment. It explores speculative and emerging trends, from the rise of simulated 'Gastro Voids' and AI-driven culinary experiences to the counter-movement towards simple, nostalgic 'anti-trends' like 'Beans on Toast'. It also charts the polarization of food systems into 'Fresh Luxury Dystopias,' where unprocessed food is a status symbol, and the revival of convenient 'TV Dinners' for modern audiences.","key_features":"- Identifies fringe food culture trends before they go mainstream.\n- Explores the psychological and cultural drivers behind changing eating and drinking habits.\n- Provides a framework for understanding the tension between technological food innovation and the desire for nostalgic simplicity.\n- Outlines new social occasions and behaviors, such as 'Noctourism' and the evolution of evening drinks.","for_teams_like":"- CPG Innovation and R&D\n- Food & Beverage Brand Strategy\n- Restaurant and Hospitality Concept Development\n- Marketing and Consumer Insights","how_to_access":"Available via MCP, API, and Chat. Use graph ID: bompasparr-future-of-food-and-drink-1","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, FEATURES_BRAND, USES_TECHNOLOGY, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"The Future of Food and Drink Culture — Insights from Bompas & Parr","blog_post_content":"# The Future of Food and Drink Culture — Insights from Bompas & Parr\n\nWe asked Fodda's Bompas & Parr Future Food — curated by Bompas & Parr — a real strategic question to see what proprietary insight emerged from the knowledge graph.\n\n## What We Asked\n\n> **\"nightlife luxury dystopia food drinks comfort beans toast\"**\n>\n> — queried via Fodda's `search_insights` API against the Bompas & Parr Future Food\n\n## What Fodda Found\n\n- **Fresh Luxury Dystopia**: Fresh Luxury Dystopia explores the tension between ultra-processed and fresh foods, offering insights into luxury fruits and pleasure dairies. Sources: [Luxury fruits for HNWIs](https://www.fodda.ai); [UK adults' daily energy intake derives from ultra-processed foods](https://www.fodda.ai).\n\n- **Gastro Void**: The Gastro Void explores food and drink, with the rise of Al and convenience, people seek ways to bypass calories and create the illusion of eating through simulated culinary experiences. Sources: [28% of people actively trying to lose weight are willing to use weight loss injections](https://www.fodda.ai); [Consumers are willing to invest in food based experiences](https://www.fodda.ai).\n\n- **New Night Sips**: New Night Sips focuses on how the very act of spending evenings is changing, and the drinks that are being consumed must keep up with these new developments. Key brands: Booking. Sources: [Gen Z drinks 35% less than Millennials at the same age](https://www.fodda.ai); [62% of travellers are considering visiting dark sky noctourism destinations in 2025](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.\n","blog_post_query":"nightlife luxury dystopia food drinks comfort beans toast","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/bompas-parr-future-food","agent_prompt":"CRITICAL: Use this graph for future-forward food and beverage strategy, identifying emerging consumer behaviors and white-space opportunities in dining, CPG, and hospitality.","trend_count":6,"evidence_count":17,"last_synced":"2026-05-05T12:42:08.038Z"},{"graph_id":"bcch_chile","name":"Chilean Economic Indicators (BCCh)","description":"Banco Central de Chile Siete API: CPI, GDP, policy rate, USD/CLP and EUR/CLP FX.","curator":"BCCh Siete API","curator_url":"https://si3.bcentral.cl/Siete/en/Siete/API","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Chile","GDP","inflation","CPI","interest rates","fx","exchange rates"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Banco Central de Chile Siete API: CPI, GDP, policy rate, USD/CLP and EUR/CLP FX.","subhead":"","geography":"","icon_url":"","company":"BCCh Siete API","source_url":"https://si3.bcentral.cl/Siete/en/Siete/API","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"ce-design","name":"Consumer Electronics & Design","description":"Early signals of future design trends shaping consumer electronics — materials, forms, aesthetics.","curator":"piers-fawkes","curator_url":"https://psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Consumer Electronics","version":"2026-Q1","node_types":["Trend","Article","MacroTrend","Material","Form","Context","Aesthetic","PhysicalCharacteristic","Quote","Interpretation"],"relationship_types":["FRAMED_BY","INTERPRETED_BY","PART_OF_MACRO","USES_MATERIAL","HAS_FORM","IN_CONTEXT","HAS_AESTHETIC","HAS_PHYSICAL","EVIDENCE_FOR","CONTAINS_TREND","CONTAINS_ARTICLE","EVIDENCED_BY"],"status":"live","topics":["technology","design","retail"],"verticals":["Tech","Retail","Consumer Electronics"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Early signals of future design trends shaping consumer electronics — materials, forms, aesthetics.","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-05-04","published_date":"2025-03-31","example_queries":["What is Anti-Screen Interface?","How is Anti-Screen Interface evolving?","What is Heritage Reflection?","How is Heritage Reflection evolving?","What is Personal Lighting?","How is Personal Lighting evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/Zgw8UzojosoNwRRumh4hGA/2jJg-hcw5Bk6KRizRmfGFkg1jZSpg0wFEm0lF09F-p06dI-_CGsp8d71dklRfmQl6qbOrOJ9rKwaEpnp0fenaZmWbJ6X65xO0EMMZIuqFH_bIFnQGOoiPmcYHXpw6it1Ai1f9g0NYEmoA_wnouYzcw/TvECh-jX9QZpSc3mNZywWil80DDTxrk38gjIcHsqkxg","by_the_numbers":"22 trends, 432 evidence items","what_it_does":"A structured way to understand Consumer Electronics, curated by Piers Fawkes. Covers trends like Anti-Screen Interface, Heritage Reflection, Personal Lighting.","key_features":"22 trends across technology, design, backed by 432 real-world examples.","for_teams_like":"Technology strategy, R&D, and innovation teams. Design strategy, industrial design, and UX teams","how_to_access":"Available via MCP, API, and Chat. Use graph ID: ce-design","what_contains":"Article, Trend, MacroTrend, Material, Form, Context, Aesthetic, PhysicalCharacteristic, Quote, Interpretation connected by EVIDENCE_FOR, USES_MATERIAL, HAS_FORM, IN_CONTEXT, HAS_AESTHETIC, HAS_PHYSICAL, FRAMED_BY, INTERPRETED_BY, PART_OF_MACRO, CONTAINS_TREND, CONTAINS_ARTICLE, EVIDENCED\\_BY\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Consumer Electronics & Design — Powered by Fodda","blog_post_content":"# New Insights from Consumer Electronics & Design — Powered by Fodda\n\nWe asked Fodda's **Consumer Electronics & Design** — curated by piers-fawkes — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Consumer Electronics & Design?\"**\n>\n> — queried via Fodda's `search_insights` API against the Consumer Electronics & Design\n\n## What Fodda Found\n\n- **Transparent**: In research for the consumer electronics report, PSFK noticed how device makers are turning internal components into focal design elements. CE product designers are showcasing the complexity and precision engineering through clear casings. When transparent aesthetics act as a symbol of honesty and innovation, this visual storytelling appeals to both design-forward consumers and tech enthusiasts. Sources: [Transparent Floating Display (VEEB Projects)](https://www.veeb.ch/projects/the-valley-beneath-the-pepper-dome); [Nothing Phone 3A Lite](https://www.dezeen.com/2025/11/14/nothing-phone-3a-lite).\n\n- **Visualization**: When it comes to consumer electronics, PSFK noticed how innovative data visualization can transform complex data sets into visually engaging, 'in-your-face' user experiences. The ideas in this section include creative and interactive ways to present data, ensure accessibility and enhance comprehension — from circuitry painted onto the body to wearable bracelets that encode statistics. Sources: [Ombr1](https://www.artsthread.com/portfolios/ombr1); [Stats Pack](https://www.artsthread.com/portfolios/stats-pack).\n\n- **Single-Block**: Although this is far from a new idea for the sector, research suggests that more electronics producers are creating sustainable electronics crafted from single blocks of material such as aluminum. This process reduces complexity, enhances durability, reduces material use and promotes recyclability. While this approach responds to growing ecological awareness, it also leads to sleek aesthetics with minimalistic yet functional gadgets. Sources: [Cast Speakers](https://tomfereday.com/project/cast/); [Geolectric](https://designintelligence.mit.edu/work/geolectric).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Consumer Electronics & Design?","blog_post_status":"Draft","content_ownership":"original","webpage_url":"https://www.fodda.ai/graphs/ce-design","agent_prompt":null,"trend_count":22,"evidence_count":432,"last_synced":"2026-05-06T10:10:59.471Z"},{"graph_id":"bcrp_peru","name":"Peru Economic Indicators","description":"Key Peruvian economic indicators from the Central Reserve Bank (BCRP): CPI, GDP index, exports/imports, and employment. Bilingual API with English labels.","curator":"","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"monthly","domain":"economic","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Peru","GDP","inflation","CPI","trade","employment"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key Peruvian economic indicators from the Central Reserve Bank (BCRP): CPI, GDP index, exports/imports, and employment. 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A leading indicator for wellness and beauty trends — rising trial counts signal where scientific evidence is building.","subhead":"","geography":["Global"],"icon_url":"","company":"NIH","source_url":"https://clinicaltrials.gov/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/jyIHaT7PMJJstOtp6Wj_rQ/gfzHHnCXwQjEql4Ox9HiH0wVQO1uQwfEvSEtuAZ1PraMkom1y9YAQ5D6PHXmJWXMKIzuadBib6P97IIlfGw2yekgh0lgwcFbYIVsOQXZN7X55uk1QncIaBgc5p0TZVpUeGTGsx6fWPM7fUqVkPAL4A/5jkDLjNc990J7trmCtWhmZGZn6VCpP4Wc-LnjJ4DAXY","by_the_numbers":"- Tracks over 400,000 research studies in 220 countries.\n- Includes data on a wide spectrum of diseases and conditions.\n- Updated regularly to reflect the latest trial registrations and status changes.","what_it_does":"Provides comprehensive data on clinical research studies registered with ClinicalTrials.gov. It allows users to track the landscape of clinical trials, including the number of studies, their current status (e.g., recruiting, completed, terminated), and their developmental phase (e.g., Phase 1, 2, 3). The graph covers a wide range of interventions, from drugs and medical devices to behavioral therapies, for any given health condition.","key_features":"- Track the status and phase distribution of clinical trials for any drug or condition.\n- Analyze the pipeline of clinical Research for specific ingredients or interventions.\n- Count the number of active, recruiting, or completed trials globally or in specific regions.","for_teams_like":"- Pharmaceutical R&D\n- Healthcare Investment Analysis\n- Medical Research Institutions\n- Regulatory Affairs\n- Biotechnology Startups","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/clinical-trials","agent_prompt":"CRITICAL: Use this graph for tracking and analyzing clinical trial data. Ask about trial counts, statuses, phases, and details for specific interventions, conditions, or ingredients.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"cdc_health","name":"CDC Health & Wellness Data","description":"Health behavior, chronic disease, and wellness data from the CDC. Covers obesity, physical activity, mental health, nutrition, and more at national and state level.","curator":"Centers for Disease Control and Prevention","curator_url":"https://www.cdc.gov","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Annual","domain":"Health Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["public health","chronic disease","epidemiology","health behavior","wellness","nutrition","fitness"],"verticals":["Health","Wellness"],"graph_type":"supplemental","graph_sub_type":"Demographic Context","price_per_query":null,"headline":"Health behavior, chronic disease, and wellness data from the CDC. Covers obesity, physical activity, mental health, nutrition, and more at national and state level.","subhead":"","geography":["United States (State-level)"],"icon_url":"","company":"CDC","source_url":"https://data.cdc.gov/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/k-cvm4aNnBQLtreMUEwOHw/_maxtL98y0lFXZwEvay2JSc_egi8wudQymYVvfxCspIspW_YBaTKZxERT9QD5ai9K5R7RFNwVXDONKlK6-uLBlKmLVFtZTTjfxGX1tAMGGNcy8DUNPQvf8_bEiG4Ou9mQ4hPCgGmILReZQkN15bC5Q/A5ZwnDaw2TnS8n7Vmy6is0SVzgxwlcyjr95hTlYpJcM","by_the_numbers":"- Data points on depression across all 50 states\n- Annual statistics on asthma prevalence\n- State-by-state analysis of smoking habits\n- Metrics on physical activity levels\n- Comprehensive BMI data for state populations","what_it_does":"This knowledge graph provides detailed state-level data on public health trends, focusing on chronic diseases and health-related behaviors. It allows for the analysis of conditions like depression and asthma, as well as lifestyle patterns including smoking and physical activity, to facilitate comparative public health research and policy-making.","key_features":"- State-level data on depression prevalence\n- Statistics on asthma rates by State\n- breakdowns of Body Mass Index (BMI) categories across states\n- current and historical smoking rates by State\n- data on physical activity and exercise patterns","for_teams_like":"- public Health agencies\n- Epidemiology Research Groups\n- healthcare Policy analysts\n- Journalism and media Outlets\n- non-profit Health Organizations","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/cdc-health","agent_prompt":"CRITICAL: Use this graph for analyzing and comparing state-level data on key public health indicators, including chronic diseases like asthma and depression, and health behaviors such as smoking and exercise.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"joanna-haugen-travel-trends","name":"Joanna Haugen - Travel Trends 2026","description":"Sustainable and regenerative travel intelligence from Lemongrass Travel.","curator":"JoAnna Haugen","curator_url":"https://lemongrasstravel.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Sustainable Travel & Tourism","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","EVIDENCE_FOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- sustainable Travel - regenerative tourism - Consumer trends - Hospitality - Ecotourism"],"verticals":["Travel","Hospitality"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Sustainable and regenerative travel intelligence from Lemongrass Travel.","subhead":"","geography":["Global"],"icon_url":"","company":"","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2025-12-31","example_queries":["What is Overtourism Beyond the Band-Aid?","How is Overtourism Beyond the Band-Aid evolving?","What is Untrending is the New Trendy?","How is Untrending is the New Trendy evolving?","What is Sweat It Out on a Sauna-vation?","How is Sweat It Out on a Sauna-vation evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/iYWRLoaXQyGxhW2WoUnugg/t6hTn0aVBjnrbf8cYWKVf1Gz3ozhRzvK-fTdIJNY98W9hER_41sG_6lOgEKUMDa4bQHkV7RaXE5RbPbOS-0lImA1MWpzngMuAqwhuy1vnWWuRyZx4OrtbtJiKJvZqRemAqiYnyqc9ttAw-p07U2wAA/mZJ0A1iRI5k7R8ffX8c3-dyAyocCm46gX2E9p61au84","by_the_numbers":"16 trends, 53 evidence items","what_it_does":"Provides a forward-looking analysis of the travel industry, detailing the shift towards more mindful, sustainable, and personalized travel experiences. It explores how travelers are rejecting overtourism in favor of 'untrending' destinations, seeking 'decision detoxes', and making choices based on ethical and environmental considerations.","key_features":"- Identifies the rise of regenerative travel, where tourism actively improves a destination.\n- Highlights the 'untrending' movement, as travelers seek out less crowded and more authentic locations.\n- Analyzes new traveler mindsets, including the need for 'decision detox' and travel tailored to specific life stages.","for_teams_like":"- Destination Marketing Organizations (DMOs)\n- Hospitality and Hotel brands\n- Tour Operators and Travel agencies\n- Sustainability Strategists","how_to_access":"Available via MCP, API, and Chat. Use graph ID: joanna-haugen-travel-trends","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, EVIDENCE_FOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Joanna Haugen - Travel Trends 2026 — Powered by Fodda","blog_post_content":"# New Insights from Joanna Haugen - Travel Trends 2026 — Powered by Fodda\n\nWe asked Fodda's **Joanna Haugen - Travel Trends 2026** — curated by JoAnna Haugen — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Joanna Haugen - Travel Trends 2026?\"**\n>\n> — queried via Fodda's `search_insights` API against the Joanna Haugen - Travel Trends 2026\n\n## What Fodda Found\n\n- **All Eyes on U.S. Travel Trends**: The U.S. holds a tenuous place in the travel sphere due to political climate, visa delays, fees, airfare, and border policies, but high earners are still eager to pack their bags for overseas travel. Sources: [International visitors to the U.S.](https://www.fodda.ai); [Nicole Trilivas Quote](https://www.fodda.ai).\n\n- **Travel for Every Stage of Life**: Travel is becoming more attuned to who we are and the life stages we're in, not just where we're going. Key brands: Dolce Vita Hotels. Sources: [Mara Bertoldi Quote](https://www.fodda.ai); [Dolce Vita Hotels offerings](https://www.fodda.ai).\n\n- **Ready, Set, Roam**: Women aged 50 and older are the travel industry's quiet powerhouse, taking the travel industry by storm with significant spending power. Sources: [Travel spending by women over 50](https://www.fodda.ai); [Invisible No More Report](https://www.fodda.ai).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Joanna Haugen - Travel Trends 2026?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/joanna-haugen-travel-trends","agent_prompt":"CRITICAL: Use this graph for insights into evolving traveler priorities, focusing on sustainable and regenerative tourism, conscious consumerism, and the move away from mass-market travel. Essential for travel agencies, hospitality brands, and destination marketers.","trend_count":16,"evidence_count":53,"last_synced":"2026-04-28T04:10:21.509Z"},{"graph_id":"mlb-sponsorship","name":"Comunicano Sports Business Graph","description":"Fodda's interpretation of Communicano's research into technology and sponsorship in Major League Baseball.","curator":"Comunicano","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Sports Sponsorship & Technology","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","FEATURES_BRAND","TARGETS_AUDIENCE","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["sports technology","Sponsorship","fan engagement","Augmented Reality","Digital collectibles"],"verticals":["Sports","Tech","Marketing"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of Communicano's research into technology and sponsorship in Major League Baseball.","subhead":"","geography":["USA"],"icon_url":"","company":"Comunicano","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2025-03-31","example_queries":["What is Automated Ball-Strike Challenge System?","How is Automated Ball-Strike Challenge System evolving?","What is 5G Connectivity in Stadiums?","How is 5G Connectivity in Stadiums evolving?","What is AI-Powered Marketing Platforms?","How is AI-Powered Marketing Platforms evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/bjwNNnWFIki2N2OlaLjMAg/N7zriPnQbz9dSRSkxVgJEnfk4a-7rM1JfdF8PB4ybs_lpzUzblMB5P09T9OiNzJBUJYzitKCglrNSwamUqMA8jsm080fo0-fIBrQe6tMtG6SnrVipYsBx_qNn_mIMsk8cKGIP2DATEA8xStJ8608qQ/ZwEVj40RSefXBK0TY1lvixili5JqXVGKfXdXZ1UYKBo","by_the_numbers":"10 trends, 42 evidence items","what_it_does":"This graph analyzes the transformation of sponsorship in Major League Baseball, driven by technological advancements. It identifies new sponsorship categories, platforms, and in-stadium innovations, showing how teams and leagues can create new revenue opportunities by enhancing the fan experience through technology.","key_features":"- Identifies New Sponsorship frontiers like prediction markets and Digital collectibles.\n- Analyzes the impact of in-stadium technology such as facial recognition payments and AR-Driven virtual signage.\n- Details How fan engagement Platforms and dynamic pricing are creating New sponsor activation opportunities.","for_teams_like":"- sports Marketing & Sponsorship agencies\n- MLB & MiLB team management\n- sports technology & fan engagement platform Developers","how_to_access":"Available via MCP, API, and Chat. Use graph ID: mlb-sponsorship","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, FEATURES_BRAND, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Comunicano MLB Sponsorship & Technology Graph — Powered by Fodda","blog_post_content":"# New Insights from Comunicano MLB Sponsorship & Technology Graph — Powered by Fodda\n\nWe asked Fodda's **Comunicano MLB Sponsorship & Technology Graph** — curated by Andy Abramson — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Comunicano MLB Sponsorship & Technology Graph?\"**\n>\n> — queried via Fodda's `search_insights` API against the Comunicano MLB Sponsorship & Technology Graph\n\n## What Fodda Found\n\n- **Prediction Markets in Sports**: MLB has partnered with Polymarket, an official prediction market partner, representing an entirely new sponsorship category. This partnership grants Polymarket exclusive access to official league data and rights to use MLB logos in its products, with brand exposure at games and through digital channels. This positions MLB at the forefront of the growing prediction market industry. Key brands: MLB, Polymarket. Sources: [MLB's 2026 Sponsorship Landscape](sportsbusinessjournal.com); [Polymarket Partnership](thehill.com).\n\n- **AI-Powered Marketing Platforms**: Adobe has expanded its partnership with MLB to become the official Presenting Sponsor of MLB Opening Day. The partnership equips MLB's marketing, product, and content divisions with Adobe's advanced enterprise AI technologies, enabling personalized fan engagement and efficient content creation. Key brands: Adobe, MLB. Sources: [Adobe's AI Partnership with MLB](sportsbusinessjournal.com); [Adobe's AI Technologies](news.adobe.com).\n\n- **Automated Ball-Strike Challenge System**: The Automated Ball-Strike (ABS) Challenge System, powered by T-Mobile 5G networks, is a significant technological innovation in baseball. It allows teams to challenge umpire calls, with the Hawk-Eye technology providing an immediate ruling. This system aims to improve accuracy and fairness in the game. Key brands: Hawk-Eye, T-Mobile, MLB. Sources: [Hawk-Eye Technology](mlb.com); [ABS Training and Refinement](news.cornell.edu).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Comunicano MLB Sponsorship & Technology Graph?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/mlb-sponsorship","agent_prompt":"CRITICAL: Use this graph for uncovering the intersection of technology and sponsorship in Major League Baseball, focusing on emerging revenue streams and fan engagement strategies.","trend_count":10,"evidence_count":42,"last_synced":"2026-04-28T04:11:50.421Z"},{"graph_id":"forrester-marketing","name":"Forrester Marketing Graph","description":"Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.","curator":"Forrester","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Marketing","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","FEATURES_BRAND","TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","SEMANTICALLY_SIMILAR","USES_TECHNOLOGY","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["marketing"],"verticals":["Marketing"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.","subhead":"","geography":["Global"],"icon_url":"","company":"Forrester","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2025-10-28","example_queries":["What is Disruption of Traditional Product Discovery?","How is Disruption of Traditional Product Discovery evolving?","What is Quantum Computing?","How is Quantum Computing evolving?","What is Persistent Economic Uncertainty?","How is Persistent Economic Uncertainty evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/rLkB7htrqArb9SUWDyNPtg/V19Nw4Gg59ygzkgQNI2Vn_I4k5jSReX_k-eEJI1Q_pdgMrVSbcdHLtHwmd605RPwzhv7TcLNyhxV87WmUeuQEo-cwLRL7BtSDaYNk9vO8quJGzA4COnlNexUnWG8eQ06Sfkbl4HvuEhEpiE69Ye_1g/CmIrg_TRSYzbIZOjwcSZAILIFDbaRobnKR1VzDQGviM","by_the_numbers":"36 trends, 108 evidence items","what_it_does":"A living knowledge graph of Forrester's marketing predictions and CX research.\n\nSources analyzed: B2C Marketing, CX & Digital Predictions 2026; B2B Marketing Predictions 2026.","key_features":"B2C and B2B marketing predictions, CX strategy, digital advertising.","for_teams_like":"Marketing strategy, brand communications, and growth teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: forrester-marketing","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Forrester B2C Marketing Predictions knowledge graph","blog_post_content":"# New Insights from the Forrester B2C Marketing Predictions knowledge graph\n\nWe asked Fodda's Forrester B2C Marketing Predictions — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Forrester B2C Marketing Predictions?\"**\n\n## What Fodda Found\n\n- **Five Major Brands Will Unify Agentic Commerce Experiences.**: Major brands will unify their commerce experiences by combining shopping, promotions, and customer service. Unification is a perennial problem in commerce tech, forcing vendors to now rethink how they're building and connecting the vital pieces of their ecosystem.\n\n- **Advertisers Will Cut Display Ad Budgets by 30% As Consumers Leave the Open Web.**: As consumers increasingly use generative AI platforms, click-through rates on the open web will decline, leading advertisers to reduce display ad budgets. Ad dollars will shift to genAI platforms and entertainment-driven platforms.\n\n- **A Third of Consumers Will Opt for Offline (over Online) Brand Experiences.**: Consumers are increasingly seeking in-person, tactile experiences, leading them to opt for offline brand interactions.  Marketers should reconcile their budgets to bolster offline consumer interactions.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/forrester-b2c-marketing-predictions","agent_prompt":"CRITICAL: Use this graph for strategic foresight into B2C marketing, CX, and digital trends for 2026, focusing on the dual impact of AI adoption and the consumer demand for tangible, offline experiences.","trend_count":36,"evidence_count":108,"last_synced":"2026-04-28T04:18:50.848Z"},{"graph_id":"firefish-treat-culture","name":"Firefish - Treat Culture","description":"Consumer indulgence patterns and treat economy trends from Firefish.","curator":"Susie Hogarth","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Consumer Behavior & Treat Culture","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","SEMANTICALLY_SIMILAR","USES_TECHNOLOGY","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["Consumer Behavior","Retail & CPG","Wellness & self-care","Luxury Goods","Gen Z trends"],"verticals":["Retail","Luxury","Gen Z","Consumer Goods"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Consumer indulgence patterns and treat economy trends from Firefish.","subhead":"","geography":["Global / Western Markets"],"icon_url":"","company":"Firefish","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2025-12-31","example_queries":["What is Dopamine Branding?","How is Dopamine Branding evolving?","What is Archival Trophies?","How is Archival Trophies evolving?","What is Wellness as Self-Care?","How is Wellness as Self-Care evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/bXAmjsgaLpOkKOzKs-wZcg/65yaAMBen7iSoLdwS1u6JhmdaSBG6wrmZhnUf1_z6V3RAcrzYE38POQanvplnhJj8w81Ov0ajHYBxz0fjmR4XmE1MCJDJXLjUQP_jqTY4Os-VOZUTZ535VW8uFmZTW5Jpatx512hRCBZSdkUTzb_yw/iGmeMHAmWZeA0FQ96OI4zrA7_Bw4soSd6J9Lu0NZLaQ","by_the_numbers":"22 trends, 38 evidence items","what_it_does":"This graph explores the evolving landscape of 'Treat Culture,' analyzing how consumers, particularly younger generations, are redefining indulgence. It moves beyond simple snacks to cover a wide range of behaviors, from the rise of 'little luxuries' and entry-level designer goods to the counter-trend of 'dopamine detoxing.' The graph investigates the drivers behind this culture, including the merging of wellness with pleasure, the influence of budget e-tailers, and the new ways status is signaled through consumption.","key_features":"- Tracks the fusion of wellness and indulgence, rebranding 'guilty pleasures' as self-care.\n- Analyzes the shifting symbols of status, from archival fashion to gastronomic sophistication.\n- Identifies Gen Z-led trends, such as 'Organized Fun' and 'Dopamine Detoxing,' that are reshaping social and personal habits.\n- Explores the economic spectrum of treating, from viral budget e-tailers to the booming secondhand luxury market.","for_teams_like":"- Brand Strategy & Marketing\n- Consumer Insights & trend Forecasting\n- Product Development & Innovation (CPG, fashion, Wellness)\n- Retail & E-commerce Merchandising","how_to_access":"Available via MCP, API, and Chat. Use graph ID: firefish-treat-culture","what_contains":"Article, Trend connected by EVIDENCE_FOR, TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, SEMANTICALLY_SIMILAR, USES_TECHNOLOGY, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Firefish - Treat Culture — Powered by Fodda","blog_post_content":"# New Insights from Firefish - Treat Culture — Powered by Fodda\n\nWe asked Fodda's **Firefish - Treat Culture** — curated by Susie Hogarth — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Firefish - Treat Culture?\"**\n>\n> — queried via Fodda's `search_insights` API against the Firefish - Treat Culture\n\n## What Fodda Found\n\n- **Control Through Content**: Wellness mantra of optimizing well-being has merged with the treat culture Sources: [‘Hybrid' drinks and snacks make pleasure and wellness into a zero-sum game](https://www.thisisfire.fish).\n\n- **Internet of the Senses**: Brands lean into treating mindset to deliver immersive and multisensory experiences Sources: [Advances in technology and ‘the internet of the senses' will create even more powerfully indulgent micro-moments](https://www.thisisfire.fish).\n\n- **Dopamine Branding**: Visually intense brand identities that tap into treat-seeking reward centers to deliver a rush of stimulation and delight. The practice uses striking visuals to capture attention. Sources: [Dopamine brands](https://www.thisisfire.fish).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Firefish - Treat Culture?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/firefish","agent_prompt":"CRITICAL: Use this graph for understanding the modern consumer's mindset around indulgence, self-care, and luxury. It's essential for anyone in CPG, retail, marketing, and brand strategy trying to tap into the 'treat economy' and the evolving definitions of status and wellness.","trend_count":22,"evidence_count":38,"last_synced":"2026-04-28T04:15:28.061Z"},{"graph_id":"wef-technology","name":"World Economic Forum Technology Graph","description":"Fodda's interpretation of the WEF's published research into technology, cybersecurity and global risk.","curator":"World Economic Forum","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Technology & Geopolitics","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","CONTAINS_TREND","CONTAINS_ARTICLE","SEMANTICALLY_SIMILAR","TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","FEATURES_BRAND"],"status":"live","topics":["technology","cybersecurity","risk"],"verticals":["Tech"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of the WEF's published research into technology, cybersecurity and global risk.","subhead":"","geography":["Global"],"icon_url":"","company":"World Economic Forum","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-29","published_date":"2026-04-28","example_queries":["What is Cognitive Robotic Systems?","How is Cognitive Robotic Systems evolving?","What is Autonomous Labs?","How is Autonomous Labs evolving?","What is Misinformation and Disinformation?","How is Misinformation and Disinformation evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/klVYPEC5xmNkG1zRQzOKsg/2XiP3JNjHEHXaASDVgVkwrK9mSYzTeUEkrkwsDsqeak7YGJ0mDDqdyqavIy5T48tQHeu2eY0vyahoHrta82_yipEfq-17ofQlkpxBx2zavQ_2qWUyifIHPT1dxfIsgti7TQR2iZJvtapoVKPlpTBxA/lhd0PEO7wxepZR74u8Du6Pu-XVd4JWjehqmPF0QP4Aw","by_the_numbers":"26 trends, 119 evidence items","what_it_does":"Expert intelligence from the WEF's 2026 reports, covering global risk landscapes, cybersecurity maturity, and the convergence of frontier technologies.","key_features":"AI risk assessment, cybersecurity outlooks, industrial technology trends, and geostrategic resilience.","for_teams_like":"Risk Officers, CTOs, Innovation Strategists, and Policy Advisors.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: wef-technology","what_contains":"Trend, Article connected by EVIDENCE_FOR, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/wef-technology","agent_prompt":null,"trend_count":26,"evidence_count":119,"last_synced":"2026-04-29T13:11:41.241Z"},{"graph_id":"juan-isaza-trends","name":"Juan Isaza - Consumer Trends 2026","description":"Consumer behavior and marketing intelligence for 2026.","curator":"Juan Isaza","curator_url":"https://www.juanisaza.com/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Consumer Culture & Marketing","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","EVIDENCE_FOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["Consumer Behavior","Marketing Intelligence","Brand Strategy","cultural trends","Future of commerce"],"verticals":["Marketing","Culture","Retail","Consumer Goods"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Consumer behavior and marketing intelligence for 2026.","subhead":"","geography":["Global"],"icon_url":"","company":"","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2025-12-31","example_queries":["What is Survival Mode?","How is Survival Mode evolving?","What is Re-humanization?","How is Re-humanization evolving?","What is Sense Driven?","How is Sense Driven evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/DQrFZlkSOiYDBxtnd-aoLw/DHtOmI6xYJENFUpYYc4xMwTCnLQOqRRrXAGN-2EeQ4epiugmM-UJx7HGSopz5w6emCc_7nWzZaK2L4Bi1yk55AlrAcSe_0HGusv8LcXjEeE7gTLyzU47yFdxfknDescRW5A62yHiyQtvUYU_bv8rwA/KLvlESNYDtZmvGbLpabIIEJ4gFCssDUQxNtRbUculpc","by_the_numbers":"8 trends, 69 evidence items","what_it_does":"This graph, curated by Juan Isaza, provides a strategic overview of key consumer behavior trends for 2026. It focuses on the cultural and psychological shifts driving consumers, including the demand for affordability amidst economic uncertainty, the search for authentic human and sensory experiences in a digital world, and the growing importance of individuality and community.","key_features":"- Identifies a shift towards 'Survival Mode' where short-term, reactive decision-making prevails.\n- Highlights the 'Re-humanization' trend, a response to AI that values human creativity and imperfection.\n- Explores the 'Sense Driven' movement, as consumers seek to disconnect from screens and engage their senses.\n- Details the 'Project Me' trend, focusing on the consumer's journey of self-discovery and unique identity creation.\n- Analyzes the growing need to combat loneliness through community-building and shared interests.","for_teams_like":"- Brand Strategists\n- Marketing Intelligence teams\n- Product Innovators\n- Consumer Insights analysts\n- Futurists and trend Forecasters","how_to_access":"Available via MCP, API, and Chat. Use graph ID: juan-isaza-trends","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, EVIDENCE_FOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Juan Isaza - Consumer Trends 2026 — Powered by Fodda","blog_post_content":"# New Insights from Juan Isaza - Consumer Trends 2026 — Powered by Fodda\n\nWe asked Fodda's **Juan Isaza - Consumer Trends 2026** — curated by Juan Isaza — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Juan Isaza - Consumer Trends 2026?\"**\n>\n> — queried via Fodda's `search_insights` API against the Juan Isaza - Consumer Trends 2026\n\n## What Fodda Found\n\n- **Project Me**: The desire to build a unique and differentiated identity through self-knowledge and a rejection of pre-set standards of beauty or wellness. Key brands: The Washington Post, NIKE, Harvard Business Review. Sources: [vice neurodivergent](https://www.fodda.ai); [The Washington Post silent retreats](https://www.fodda.ai).\n\n- **Sense Driven**: A desire to return to sensory experiences and rediscover our sensory dimension in response to the limitations of digital experiences. Key brands: Euromonitor, Merriam-Webster, Polaroid, The Economist, Koibird. Sources: [trend report](https://www.fodda.ai); [touch grass](https://www.fodda.ai).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Juan Isaza - Consumer Trends 2026?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/juan-isaza","agent_prompt":"CRITICAL: Use this graph for developing future-proof brand strategies, marketing campaigns, and product innovations that resonate with the evolving consumer mindset of 2026. This graph is essential for understanding the cultural and economic shifts that will shape purchasing decisions.","trend_count":8,"evidence_count":69,"last_synced":"2026-04-28T04:12:35.099Z"},{"graph_id":"huhtamaki-foodservice-trends-report","name":"Huhtamaki Foodservice Trends Report","description":"Fodda's interpretation of QSR packaging evolution toward quick, space-saving, high-performance solutions.","curator":"Huhtamaki","curator_url":"https://www.huhtamaki.com/en-us/north-america/highlights/recent/huhtamaki-foodservice-q1-trends-report/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Foodservice","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["food","sustainability"],"verticals":["Food & Beverage","Sustainability"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of QSR packaging evolution toward quick, space-saving, high-performance solutions.","subhead":"","geography":"","icon_url":"","company":"Huhtamaki","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-15","published_date":"2026-02-19","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/YEDht4jotzfGAqG9GGIH9Q/EIyFzJqT57SEMv5O9t3zFsh8wWa06ENY3RR_2eDj66Awjv1LuVLcQiQn8tEdDgzFHnPk899R7LOFbv0a-bD29U459wben_anFesoiA28dGTiojvf-ZqnJFMu_ZHsnxd_pSsnAwObfcRMb87d8u61jQ/HPNjLsLLM6kodk8_kcVVL_0khm-6M5iCGu4BTKsnSWE","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"Available via MCP, API, and Chat. Use graph ID: huhtamaki-foodservice-trends-report","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/huhtamaki-foodservice-trends-report","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"boots-beauty-wellness-trends-report-2026","name":"Boots Beauty & Wellness Trends Report 2026","description":"Fodda's analysis of Boots' research into beauty-wellness convergence driven by optimization, global influences, and authentic connection.","curator":"Grace Vernon, Paul Niezawitowski, Richard Stead","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Beauty and Wellness","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","USES_TECHNOLOGY","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["- beauty - Wellness - Consumer trends - Retail Innovation - technology & AI - Skincare"],"verticals":["Beauty","Wellness","Retail","Tech"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's analysis of Boots' research into beauty-wellness convergence driven by optimization, global influences, and authentic connection.","subhead":"","geography":["United Kingdom"],"icon_url":"","company":"Boots","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-04-13","example_queries":["What is PROJECT PRESERVATION?","How is PROJECT PRESERVATION evolving?","What is REAL-LIFE REVIVAL?","How is REAL-LIFE REVIVAL evolving?","What is PURSUIT OF PEAK?","How is PURSUIT OF PEAK evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/zDPT3sF8pt-tjxdA0kNS7w/a6YPoRxAXqGmWBu2Emrh9HsAWvgZTRpXgk7-VfYg_yT3ycRhvZJezmF3jvPfeOoEv0EcNHy9_K5abZYrPg8O4fGM35HNr6C575LEZ3mbjtlvnFpfKzyoHoDS93keVM_VoGS2Y2HCFzcDJFCsakmFow/afruSXMqMZBATQrzLPrj3TFeuSmiUwvI9wsrGQuYRtE","by_the_numbers":"6 trends, 25 evidence items","what_it_does":"This graph provides a strategic analysis of the converging beauty and wellness landscape, outlining the key consumer-driven trends for 2026. It explores how the pursuit of optimized living, a focus on preventative 'preservation,' the desire for authentic real-life connections, and the integration of global beauty philosophies are shaping product development, brand strategy, and consumer expectations.","key_features":"- Identifies the 'Pursuit of Peak' trend, where consumers use technology and AI for optimized, results-driven beauty and wellness routines.\n- Details the 'Project Preservation' movement, highlighting a shift towards preventative, long-term healthspan and the destigmatization of cosmetic enhancements.\n- Analyzes the 'Real-Life Revival,' a counter-trend to digital saturation, where consumers crave authentic human connection and community-centric brand experiences.\n- Explores the impact of 'World Class Beauty,' showcasing how global influences, particularly from Korea and Scandinavia, are shaping the UK beauty and wellness market.","for_teams_like":"- Product Innovation & R&D\n- Brand Strategy & Marketing\n- Consumer Insights & Market Research\n- Corporate Strategy & Foresight","how_to_access":"Available via MCP, API, and Chat. Use graph ID: boots-beauty-wellness-trends-report-2026","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, USES_TECHNOLOGY, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Boots Beauty & Wellness Trends Report 2026 knowledge graph","blog_post_content":"# New Insights from the Boots Beauty & Wellness Trends Report 2026 knowledge graph\n\nWe asked Fodda's Boots Beauty & Wellness Trends Report 2026 — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Boots Beauty & Wellness Trends Report 2026?\"**\n\n## What Fodda Found\n\n- **WORLD CLASS BEAUTY**: The UK beauty and wellness landscape is a melting pot of global influences, from South Korea's influence continuing to deepen to I-Beauty and Scandinavian traditions shaping modern wellness. Global brands are celebrating local ingredients, developing export-ready products with international appeal. The launch of K-Hair at Boots has signaled the growing draw of Korean beauty brands. Sources: [K-Beauty Growth at Boots](https://www.fodda.ai); [International brand purchases](https://www.fodda.ai); [Chelsey Saunders Quote](https://www.fodda.ai).\n\n- **PURSUIT OF PEAK**: Consumers are increasingly focused on optimizing their everyday lives to become the best versions of themselves. This drive for self-improvement is fueling demand for tools and technologies that enhance daily routines across health, beauty, and wellness. Wearable technology and AI-driven services will support efficient, results-driven living. Sources: [Al Adoption in Beauty Purchases](https://www.fodda.ai); [Boots LED Face Mask Popularity](https://www.fodda.ai); [Kirstie Thorley-Mitchell Quote](https://www.fodda.ai).\n\n- **RESILIENT ROUTINES**: Consumers are adapting beauty and wellness regimes to build resilience mentally, physically and dermatologically. As environments become more volatile and lifestyles become more demanding, building resilience across mind, body, and skin has never been more essential. Together, this is driving a new wave of beauty and wellness behaviors designed to fortify the body's natural defenses. Sources: [Adaptogens Purchases](https://www.fodda.ai); [Susie Gawler Quote](https://www.fodda.ai); [Climate/Pollution Defence Pay](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/boots-beauty-wellness-trends-report-2026","agent_prompt":"CRITICAL: Use this graph for strategic foresight, product innovation, and marketing campaign development in the beauty and wellness sectors. It provides a deep understanding of the key consumer shifts that will define the market landscape through 2026.","trend_count":6,"evidence_count":25,"last_synced":"2026-05-06T10:30:00.223Z"},{"graph_id":"bahrain_ods","name":"Bahrain Economic Indicators","description":"Key Bahraini indicators from data.gov.bh: CPI index by division and year.","curator":"Bahrain Information & eGovernment Authority","curator_url":"https://www.data.gov.bh/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Bahrain","Middle East","inflation","CPI"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key Bahraini indicators from data.gov.bh: CPI index by division and year.","subhead":"","geography":"","icon_url":"","company":"Bahrain Information & eGovernment Authority","source_url":"https://www.data.gov.bh/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"michaels-2026-creativity-trend-report","name":"Michaels 2026 Creativity Trend Report","description":"Fodda's interpretation of Michael's research into creativity's shift from expression to self-definition in 2026.","curator":"Heather Bennett","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Arts and Crafts","version":"2026-Q1","node_types":["Trend"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","CONTAINS_TREND"],"status":"live","topics":["- crafting - DIY - Gen Z - Consumer trends - home decor - self-Expression - Retail"],"verticals":["Gen Z","Retail"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of Michael's research into creativity's shift from expression to self-definition in 2026.","subhead":"","geography":["North America"],"icon_url":"","company":"Michaels","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-04-13","example_queries":["What is Wabi-Sabi Spaces?","How is Wabi-Sabi Spaces evolving?","What is Main Character?","How is Main Character evolving?","What is Crafting Chemistry?","How is Crafting Chemistry evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/SLkV-NAS3LSopWcN2dXzOg/OjXmvhV4-b8Q3V0UcSiGa-U41tOaUes05LsTDah0r4KjHt3rMNJGgUXiqINcGXh5fXvDHyv4b61v_tCXBoPKi0KPrArkhHHOm3VRUgsZGygat3lkRPwNYApqfqx6ZOgv_WsWJm7kwll5SuJ_Fg96PQ/CXNmO9ovoKAore8B_KOtgpxc7hgdUJVDEBM4Les_y0c","by_the_numbers":"8 trends, 0 evidence items","what_it_does":"This graph provides a strategic overview of the key shifts in the creative consumer landscape for 2026. It moves beyond simple crafting trends to explore the deeper cultural drivers, such as the desire for tangible experiences in a digital world, the use of making for identity formation ('Main Character' energy), and the return to tangible skills over digital convenience ('Skill Stacking'). It also covers how creativity is being used to foster deeper social connections ('Crafting Chemistry') and celebrate small, personal moments ('Confetti Culture').","key_features":"- Identifies a cultural shift from digital curation to tangible memory-keeping.\n- Highlights the rise of 'Skill Stacking' where craftsmanship is the new status symbol.\n- Details the trend of social crafting for building authentic, offline connections.\n- Explores the 'KitschCraft' and 'Wabi-Sabi' aesthetics driven by younger generations.","for_teams_like":"- Retail Merchandising & Buying\n- Product Innovation & Development\n- Brand Strategy & Marketing\n- Consumer Insights & trend Forecasting","how_to_access":"Available via MCP, API, and Chat. Use graph ID: michaels-2026-creativity-trend-report","what_contains":"Trend connected by IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, EVIDENCE_FOR, CONTAINS\\_TREND\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Michaels 2026 Creativity Trend Report — Powered by Fodda","blog_post_content":"# New Insights from Michaels 2026 Creativity Trend Report — Powered by Fodda\n\nWe asked Fodda's **Michaels 2026 Creativity Trend Report** — curated by Heather Bennett — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Michaels 2026 Creativity Trend Report?\"**\n>\n> — queried via Fodda's `search_insights` API against the Michaels 2026 Creativity Trend Report\n\n## What Fodda Found\n\n- **Wabi-Sabi Spaces**: Embracing the beauty of imperfection. Key brands: Michaels. Sources: [Oil Pastel Searches Increase](https://www.fodda.ai); [Shoppers Creating DIY Home Décor](https://www.fodda.ai).\n\n- **Touching Grass Crafts**: Creativity is moving out of the house and into the real world with grounding, hands-on projects that help people unplug and reconnect with their surroundings. Key brands: Michaels, Diamond Art. Sources: [\"Analog\" Hobbies Searches Increase](https://www.fodda.ai); [Increase space in stores for yarn by over](https://www.fodda.ai).\n\n- **Skill Stacking**: The shift from casual crafting to craftsmanship. Key brands: Michaels. Sources: [Michaels Shoppers Use Creative Projects to Save Money](https://www.fodda.ai); [Needlepoint Searches Increase](https://www.fodda.ai).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Michaels 2026 Creativity Trend Report?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/michaels-2026-creativity-trend-report","agent_prompt":"CRITICAL: Use this graph for insights into the future of crafting, DIY culture, and consumer motivations. It's essential for anyone in retail, product development, or marketing who needs to understand how creativity is evolving from a hobby into a core part of identity, connection, and skill-building.","trend_count":8,"evidence_count":0,"last_synced":"2026-04-28T04:11:02.657Z"},{"graph_id":"census_demographics","name":"US Census Demographics & Economics","description":"Annual demographic, economic, education, and housing data from the American Community Survey. Covers population, income, employment, education attainment, home values, and internet access at national and state level.","curator":"US Census Bureau","curator_url":"https://www.census.gov/programs-surveys/acs","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Annual","domain":"Economic Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["demographics","economics","education","housing","labor","employment","population","income"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Annual demographic, economic, education, and housing data from the American Community Survey. Covers population, income, employment, education attainment, home values, and internet access at national and state level.","subhead":"","geography":["United States (National and State levels)"],"icon_url":"","company":"US Census Bureau","source_url":"https://www.census.gov/programs-surveys/acs","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/GKThaE_TVTiadcFK0sH0OQ/Ma8kRcqoApXOABU4Jnm8q_V4FooSENBGKraTZJr97F9EQPsDZVuI1WTYIpk0xNfrbVAbva8_UwTVWUHjjJIlN3dS-RnUgDJ15Ay4m5ScKUgE2joOdGEvID1CiD4qzTPMnVMPkh7uHPfWsRZ76JUwaw/3OP6mScCc0f9bp3X0JoF7hUAqlaofBU3fdEp7SKpdnU","by_the_numbers":"- Over 330 million people in the US population.\n- Median household income data for all 50 states.\n- Poverty rate statistics at the national and state level.\n- Homeownership rates across different regions.\n- Percentage of the population with a bachelor's degree or higher.","what_it_does":"This graph provides access to the U.S. Census Bureau's rich dataset on American life. It contains annual data covering demographics, economics, education, and housing from national household surveys. It's designed to help users understand population and income patterns across the United States and within individual states, enabling detailed analysis of social and economic trends.","key_features":"- State-level comparisons of income, poverty, and education.\n- national trends in population growth, racial and ethnic diversity.\n- Analysis of housing metrics including homeownership and vacancy rates.\n- breakdowns of educational attainment across different demographic groups.","for_teams_like":"- Policy analysts & Government agencies\n- Market Researchers & business Strategists\n- Economists & Financial analysts\n- Journalists & data Reporters\n- Urban planners & real Estate Developers","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/census-demographics","agent_prompt":"CRITICAL: Use this graph for questions about United States demographics, economic indicators, and social trends. It is ideal for analyzing population characteristics, income levels, educational attainment, and housing data at both national and state levels. Use it to compare different states or track trends over time.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"bcb_brazil","name":"Brazil Economic Indicators","description":"Key Brazilian economic forecasts from the Central Bank (BCB) Focus survey: IPCA inflation, Selic rate, GDP, and exchange rate.","curator":"","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"monthly","domain":"economic","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Brazil","GDP","inflation","interest rates","Selic","fx","forecasts"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Key Brazilian economic forecasts from the Central Bank (BCB) Focus survey: IPCA inflation, Selic rate, GDP, and exchange rate.","subhead":"","geography":"","icon_url":"","company":"","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"psfk-home-garden","name":"PSFK Home & Garden Graph","description":"Coming soon: PSFK's analysis of home improvement, interiors, and outdoor living trends in the Home & Garden sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Home & Garden","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of home improvement, interiors, and outdoor living trends in the Home & Garden sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"bls_economic","name":"BLS Labor & Price Statistics","description":"Consumer Price Index (CPI) by category, employment by industry, and average wages from the Bureau of Labor Statistics.","curator":"US Bureau of Labor Statistics","curator_url":"https://www.bls.gov","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Monthly","domain":"Economic Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","labor markets","inflation","wages","prices","employment"],"verticals":["All Verticals","Work"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Consumer Price Index (CPI) by category, employment by industry, and average wages from the Bureau of Labor Statistics.","subhead":"","geography":["United States"],"icon_url":"","company":"US BLS","source_url":"https://www.bls.gov/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/mh1dZW9dOx7AJ9ZgCTpFww/CY4Ipel3Jd1yCzqYIrIrbpHnP2RONQ_yYqWuwpnv_fHiN7ZBTRhgGuSMQ0KJ3cw-mjirMPo2uJvgFHcT-h0wsBW_PAeao1cIZP67ePo01U6QvH6SBQZcFQrHk0vfFx4cztvXGSPWEeHuKoTW5spj9A/6anSWvGcQedhdHglUREYZKw2NoH9liGgW_bDjOnkGPw","by_the_numbers":"- Provides monthly updates on the Consumer Price Index (CPI).\n- Includes data from the monthly Current Population Survey (CPS).\n- Tracks wage data across hundreds of specific industries.","what_it_does":"This knowledge graph provides comprehensive data from the US Bureau of Labor Statistics, focusing on key economic indicators. It allows users to track inflation through the Consumer Price Index (CPI), analyze employment and unemployment rates, and examine trends in wages and work hours across various sectors of the US economy.","key_features":"- Tracks the Consumer Price Index (CPI) for inflation analysis.\n- Provides detailed employment and unemployment statistics.\n- Contains data on Average hourly earnings and weekly hours worked.","for_teams_like":"- Financial analysts\n- Economists\n- Policy Researchers\n- business Strategists","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/bls-economic","agent_prompt":"CRITICAL: Use this graph for answering questions about US economic trends, including inflation rates (CPI), employment statistics, and wage data. It is the authoritative source for labor and price statistics from the US Bureau of Labor Statistics.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"restaurant-dining-trends","name":"Bank Of America Restaurant Trends Graph","description":"Fodda's interpretation of BoA's research into restaurant spending, consumer preferences, and generational dining habit shifts toward value.","curator":"Taylor Bowley, Yan Peng, Li Wei, Rishabh Singh, Sara Senatore","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Macro Trends","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["TARGETS_AUDIENCE","IN_INDUSTRY","SEMANTICALLY_SIMILAR","IN_SECTOR","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["Consumer spending","restaurant industry","Food and Beverage","generational trends","economic Analysis"],"verticals":["Food & Beverage"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of BoA's research into restaurant spending, consumer preferences, and generational dining habit shifts toward value.","subhead":"","geography":["Global (unspecified)"],"icon_url":"","company":"Bank Of America Institute","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-13","published_date":"2026-04-13","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/Rb2Com8nreKJufWRHjd5Cw/0vGqdpICi14UYDOp6QFn51WpD9Mws_mxHWq9yrTV5bGTVohzZBeNfM47kOS3544HPVGlPhdMl4ubYp8T0C0Bzld1qvwywUBWkSBiLvanaMoKEQ6X8LsCW-_R-GknT9qPDKWlBFfNex0A6JjgxQivvA/09_U97W1Bdifz8LO9gKMuD0dCSS7AacejP5zbMYTQeo","by_the_numbers":"- Independent restaurants are outperforming chains in spending growth.\n- Spending at casual dining and pizza restaurants has seen a multi-year decline.\n- Baby Boomers represent the fastest-growing generation of spenders in restaurants, particularly those in the top 5% of household income.","what_it_does":"This graph analyzes the evolving landscape of restaurant dining, focusing on how economic factors and shifting consumer preferences are impacting spending. It highlights the decline in spending at casual dining and pizza chains, the rise of independent restaurants, and how different generations are adapting their dining habits with a clear trend towards value and unique experiences.","key_features":"- Analysis of spending shifts between independent restaurants and chains.\n- Identifies Consumer pullback from casual dining and pizza establishments.\n- Examines the impact of economic pressures on dining frequency and choice.\n- Highlights generational differences in restaurant spending growth.","for_teams_like":"- restaurant Operators & owners\n- Food & Beverage Marketing teams\n- Hospitality industry analysts\n- Venture Capital & private equity Investors","how_to_access":"Available via MCP, API, and Chat. Use graph ID: restaurant-dining-trends","what_contains":"Trend, Article connected by TARGETS_AUDIENCE, IN_INDUSTRY, SEMANTICALLY_SIMILAR, IN_SECTOR, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the Restaurant Dining Trends knowledge graph","blog_post_content":"# New Insights from the Restaurant Dining Trends knowledge graph\n\nWe asked Fodda's Restaurant Dining Trends — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the Restaurant Dining Trends?\"**\n\n## What Fodda Found\n\n- **Diners Cut Back on Casual Restaurants and Pizza Parlors**: Consumers have become more selective, leading to a shift in the share of spending at eateries. Spending at casual dining spots and pizza places has declined.\n\n- **Independent Restaurants Continue to Show Strength Over Chains**: Independent restaurants are outperforming chains in spending growth, potentially pulling discretionary spending away from traditional casual dining chains.\n\n- **Consumers Are Becoming More Deliberate About Where and How Often They Spend**: Higher prices and slower income growth are causing consumers, especially lower- and middle-income households, to be more selective about their dining choices.\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/restaurant-dining-trends","agent_prompt":"CRITICAL: Use this graph for insights into changing consumer behavior, spending habits, and generational shifts in the restaurant industry to inform menu development, marketing strategies, and investment decisions.","trend_count":4,"evidence_count":13,"last_synced":"2026-04-13T16:50:35.871Z"},{"graph_id":"epc_uk","name":"epc_uk","description":"UK Energy Performance Certificates","curator":"","curator_url":"https://epc.opendatacommunities.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["real estate","united kingdom","europe","property","energy","sustainability","ESG"],"verticals":[],"graph_type":"supplemental","graph_sub_type":null,"price_per_query":null,"headline":"UK Energy Performance Certificates","subhead":"","geography":"","icon_url":"","company":"","source_url":"https://epc.opendatacommunities.org/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"pinterest-fashion","name":"Pinterest Fashion Trends Graph","description":"Fodda's interpretation of Pinterest's research and reports in the fashion sector","curator":"Pinterest","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Fashion","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["fashion"],"verticals":["Fashion"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Pinterest's research and reports in the fashion sector","subhead":"","geography":"","icon_url":"","company":"Pinterest","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-24","published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/W2bQPXtXubRgqhNi160OxQ/TiR2pugo-xCcrLHLc3uaalUh3r3SFLKQV1BEffTPCbI7V7AIJChIoloOEtcSDKOwvfVmQvyMPouit8bEosG488D0L6PweO0cmTLZenBseUofZLxmZfEZRYDNC-HDvhnMrNNT83SKEG8tydL6APvquw/LL4GUEaj8h5d94cprzhnX1XKMJWiZq6FIHfNpb0i84g","by_the_numbers":"","what_it_does":"A living knowledge graph of Pinterest's fashion trend intelligence.\n\nSources analyzed: Pinterest Predicts 2026.","key_features":"Fashion trend signals from Pinterest search and save data, seasonal style predictions.","for_teams_like":"Fashion strategy, design, and trend forecasting teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: pinterest-fashion","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/pinterest-fashion","agent_prompt":null,"trend_count":28,"evidence_count":0,"last_synced":null},{"graph_id":"2026-trends-apparel","name":"Clarkson Consulting Apparel Trends 2026","description":"Fodda's interpretation of Clarkson's research into the apparel industry's navigation through tariffs, value-seeking shoppers, and tech advancement.","curator":"Clarkston Consulting","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Apparel Retail","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["CONTAINS_TREND","CONTAINS_ARTICLE","EVIDENCE_FOR","IN_INDUSTRY","IN_SECTOR","USES_TECHNOLOGY","TARGETS_AUDIENCE","FEATURES_BRAND"],"status":"live","topics":["- apparel industry - Supply Chain management - Consumer Behavior - wearable technology - Retail Strategy"],"verticals":["Fashion","Tech","Retail"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of Clarkson's research into the apparel industry's navigation through tariffs, value-seeking shoppers, and tech advancement.","subhead":"","geography":["Global"],"icon_url":"","company":"Clarkston Consulting","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-03-06","example_queries":["What is Navigating Tariff Impacts?","How is Navigating Tariff Impacts evolving?","What is Meeting the Needs of Value-Seeking Shoppers?","How is Meeting the Needs of Value-Seeking Shoppers evolving?","What is Exploring Multi-Country Sourcing?","How is Exploring Multi-Country Sourcing evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/Vgd_DA7HK_TNFzVpZHuHdw/l-jpOy1JY5wvGuGAZbpvejbYztNx-olaJhaMAq3P9JDmvZVLPWBiH4F3Z4JTUx2kMAnq8WisGvuaOvduGONUl7maEc-1knJDKnVitTaGkpM1cZ43dFiikSPNDhKd_G6gYJGpwabibBB862aoCEHriQ/0a_7wkEb_7JjcTIvK9mX19h9077T86BdTOURDsQOU_0","by_the_numbers":"6 trends, 37 evidence items","what_it_does":"This graph provides an analysis of key trends shaping the apparel industry up to 2026. It focuses on how brands can navigate challenges like international tariffs and rising costs by diversifying their supply chains, appeal to value-conscious consumers who prioritize more than just price, and capitalize on the growth of wearable technology.","key_features":"- Analysis of multi-country Sourcing and nearshoring strategies.\n- Insights into the preferences of value-seeking shoppers, including Gen Z.\n- overview of the growing wearable technology Market within apparel.","for_teams_like":"- Sourcing and Supply Chain management\n- Brand Strategy and Marketing\n- Product Development and Innovation\n- Corporate Strategy","how_to_access":"Available via MCP, API, and Chat. Use graph ID: 2026-trends-apparel","what_contains":"Article, Trend connected by EVIDENCE_FOR, TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, USES_TECHNOLOGY, FEATURES_BRAND, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Clarkson Consulting 2026 Trends: Apparel — Powered by Fodda","blog_post_content":"# New Insights from Clarkson Consulting 2026 Trends: Apparel — Powered by Fodda\n\nWe asked Fodda's **Clarkson Consulting 2026 Trends: Apparel** — curated by Fodda Analyst — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Clarkson Consulting 2026 Trends: Apparel?\"**\n>\n> — queried via Fodda's `search_insights` API against the Clarkson Consulting 2026 Trends: Apparel\n\n## What Fodda Found\n\n- **Navigating Tariff Impacts**: Tariff uncertainty heavily impacts the apparel sector, with companies absorbing costs in 2025. Companies are looking to mitigate costs through SKU reduction and multi-country sourcing. Apparel companies must weigh tariff exposure alongside operating conditions to properly plan for 2026 and beyond. Key brands: H&M, Bershka, URBN, Tapestry, Coach... and 4 more. Sources: [Bershka and H&M SKU Reduction](https://www.fodda.ai); [URBN's Pricing Approach](https://www.fodda.ai).\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Clarkson Consulting 2026 Trends: Apparel?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/2026-trends-apparel","agent_prompt":"CRITICAL: Use this graph for strategic planning in the apparel industry, focusing on supply chain diversification, evolving consumer behavior, and the integration of wearable technology.","trend_count":6,"evidence_count":37,"last_synced":"2026-04-28T04:14:38.54Z"},{"graph_id":"psfk-telecom","name":"PSFK Telecom Graph","description":"Coming soon: PSFK's analysis of connectivity, networks, and communication service trends in the Telecom sector","curator":"PSFK","curator_url":"https://www.psfk.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Coming Soon","domain":"Telecom","version":"2026-Q3","node_types":[],"relationship_types":[],"status":"coming_soon","topics":[],"verticals":[],"graph_type":"domain","graph_sub_type":null,"price_per_query":null,"headline":"Coming soon: PSFK's analysis of connectivity, networks, and communication service trends in the Telecom sector","subhead":"","geography":["Global"],"icon_url":"","company":"PSFK","source_url":"","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/MM3YUdwB_KYHBKBsPxRbbQ/7SRLpEgkcqUIAV2RP7cuBKWoA0uh07d_cKvvBarnK8GzpVlGkNriLJO2mSXnNIJhTauZSjiGSqOu63aVYQWdmaD5jhhrUBDs3akG7YRTjMhdjVidqMMlcif_AhJ9HBovTHtNLL4zKQWxzSc5Tph17w/_JU-xMvORXalSP1RITq-k2FR-pyizHMhulP01Lmjp1M","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":"piers.fawkes@gmail.com","owner_account_id":"recV9QUqIkXGzM2xT","mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"kantar-marketing","name":"Kantar Marketing Graph","description":"Fodda's interpretation of Kantar's public research on marketing trends.","curator":"Kantar","curator_url":"https://www.kantar.com","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Marketing & Brand","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","SEMANTICALLY_SIMILAR","FEATURES_BRAND","TARGETS_AUDIENCE","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["marketing"],"verticals":["Marketing"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of Kantar's public research on marketing trends.","subhead":"","geography":["Global"],"icon_url":"","company":"Kantar","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is Treatonomics: Enjoying Every Day?","How is Treatonomics: Enjoying Every Day evolving?","What is Synthetic Data, Augmented Audiences?","How is Synthetic Data, Augmented Audiences evolving?","What is Micro-Communities Become a Major Force in Social Media Marketing?","How is Micro-Communities Become a Major Force in Social Media Marketing evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/xiTQjgQv4rwiOqXqwSVTSw/hrDCMOfdosMPtzfj_rsuKCJ5e6QJ8lovA2frCIchS3fSJGmkicVYjAf6Uf5WwvHpucmqAcKjJ7mTArpWGVWQpoVWcHa9hZaPpfHAhnR0BPm9mFOHMnYIABTCaXNp-AoRdT3nvyQHhaxWN63yqZx0Gw/0sFuUgEAvp7nCi8S03O1nXE8qoGqT0hFpJ4LexqtMpg","by_the_numbers":"10 trends, 29 evidence items","what_it_does":"A living knowledge graph of Kantar's marketing research and brand intelligence.\n\nSources analyzed: Marketing Trends 2026.","key_features":"Marketing strategy, retail media, creator economy, AI in marketing.","for_teams_like":"Marketing strategy, brand communications, and growth teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: kantar-marketing","what_contains":"Article, Trend connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS_ARTICLE, SEMANTICALLY_SIMILAR\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Kantar Marketing Trends 2026 — Powered by Fodda","blog_post_content":"# New Insights from Kantar Marketing Trends 2026 — Powered by Fodda\n\nWe asked Fodda's **Kantar Marketing Trends 2026** — curated by Jane Ostler, Gonca Bubani and Cristina Noriega — a strategic question to surface proprietary insights backed by real evidence.\n\n## What We Asked\n\n> **\"What are the most significant trends and strategic insights in the Kantar Marketing Trends 2026?\"**\n>\n> — queried via Fodda's `search_insights` API against the Kantar Marketing Trends 2026\n\n## What Fodda Found\n\n- **Agents of Change: from Attention to Intention**: In 2026, AI agents will emerge at scale, requiring brands to predispose these non-human consumers. Product features, service details, guides, experiences, and content must be widely findable, with empathy and emotion playing a key role in agentic transactions.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output. Each trend links back to specific case studies and data points that an analyst or strategist can verify and cite.","blog_post_query":"What are the most significant trends and strategic insights in the Kantar Marketing Trends 2026?","blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/kantar-marketing-trends-2026","agent_prompt":"CRITICAL: Use this graph for strategic guidance on future marketing trends, especially for questions related to the integration of AI in creative processes, the evolution of retail media, the importance of inclusive marketing, and the role of the creator economy.","trend_count":10,"evidence_count":29,"last_synced":"2026-04-28T04:16:45.522Z"},{"graph_id":"bea_spending","name":"BEA Consumer Spending Breakdowns","description":"Personal Consumption Expenditure (PCE) data broken down by category: food, clothing, healthcare, recreation, housing, financial services, and more.","curator":"US Bureau of Economic Analysis","curator_url":"https://www.bea.gov","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Monthly","domain":"Economic Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","consumer spending","retail","personal finance","health","services"],"verticals":["Retail","Financial Services"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"Personal Consumption Expenditure (PCE) data broken down by category: food, clothing, healthcare, recreation, housing, financial services, and more.","subhead":"","geography":["United States"],"icon_url":"","company":"US BEA","source_url":"https://www.bea.gov/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/4v7CuMBSLA7_aspJbjcxQw/OMA_NaQQYR3UtAzkzEemPEBYQoKB-RItMwzVLYtN_cH6Ebyys7mARKbwSaVfih7ZmgeFGS557eieHCRP-2Aq7WgpB1pUT-rEBM2eq_EUGquGgUwOUC4SQWqjzyfyvg0jxht8ra2jRoOmzJSeo5AnrA/MPKZW6M091GCtZtHbqWQ5CCaF8FOB60T5V93w5MhUPM","by_the_numbers":"- personal consumption Expenditures (PCE) accounts for approximately two-thirds of US GDP.\n- spending on Services has grown to represent a larger share of total Consumer spending compared to Goods over the past two decades.\n- healthcare is consistently one of the largest and fastest-growing categories of personal spending.","what_it_does":"This knowledge graph provides a detailed breakdown of personal consumption expenditures in the United States, showing how Americans allocate their spending across essential and discretionary categories like food, housing, healthcare, recreation, and clothing. It allows for the analysis of spending patterns and trends over time.","key_features":"- Tracks historical spending trends across dozens of detailed categories.\n- Provides data on both Goods and Services consumption.\n- based on the official personal consumption Expenditures (PCE) data from the BEA.","for_teams_like":"- economic Research\n- Financial analysts\n- Market Researchers\n- Retail Strategy\n- public Policy","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/bea-spending","agent_prompt":"CRITICAL: Use this graph for analyzing trends in US consumer spending across various categories. It contains official data from the US Bureau of Economic Analysis (BEA) on personal consumption expenditures.","trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"kpmg-technology","name":"KPMG Technology Graph","description":"Fodda's interpretation of KPMG's public research into technology's business and society transformation.","curator":"KPMG","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Technology","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","FEATURES_BRAND","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["technology"],"verticals":["Tech"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of KPMG's public research into technology's business and society transformation.","subhead":"","geography":["Global"],"icon_url":"","company":"KPMG","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-04-13","example_queries":["What is Realizing value from tech investment?","How is Realizing value from tech investment evolving?","What is The foundations for the next wave?","How is The foundations for the next wave evolving?","What is Building adaptive strategies amid continual disruption?","How is Building adaptive strategies amid continual disruption evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/HrSF1nZd1DDlGBhl2tVZSg/2DHFgwfr37_f8wDuVW6fIcisiK89C4P0splrv6VARK8wmeEhSARGzdaGVwpZDGY35waX9NiVSPnRXcAv08N9CKY98d8jduiGRBKGtEhiv_L30Y3GvHGPHlyNAcdRxxIV2poCc7nm5rbEVeatRXTJgA/-A4C6cfLwbt-Vd8oMmEz1N2K_Z7EWOyDAY_f0gB9KzU","by_the_numbers":"3 trends, 39 evidence items","what_it_does":"A living knowledge graph of KPMG's technology strategy research.\n\nSources analyzed: Global Tech Report 2026.","key_features":"Technology strategy, AI, digital transformation, ROI analysis.","for_teams_like":"Technology strategy, R&D, and innovation teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: kpmg-technology","what_contains":"Article, Trend connected by EVIDENCE_FOR, USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the KPMG Global Tech Report 2026 knowledge graph","blog_post_content":"# New Insights from the KPMG Global Tech Report 2026 knowledge graph\n\nWe asked Fodda's KPMG Global Tech Report 2026 — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the KPMG Global Tech Report 2026?\"**\n\n## What Fodda Found\n\n- **Building adaptive strategies amid continual disruption**: The Intelligence Age is marked by continual disruption. Often technology strategies become obsolete before they are even implemented, as the tech landscape evolves and better options appear. It is essential to review methods when evaluating and adopting emerging technologies, or if greater agility and speed are now required. Sources: [Tech Debt Majority](https://www.fodda.ai); [Skills Shortages](https://www.fodda.ai); [KPMG study data results](https://www.fodda.ai).\n\n- **Realizing value from tech investment**: While technology is about enablement, it is also about delivering return on investment, however, in the Intelligence Age, with so many new tools, competing priorities, and potential strategies, measuring, predicting, and communicating ROI can be complex. However the spectrum of returns is broad, shaped by several contextual variables. Sources: [AI in Early Stages](https://www.fodda.ai); [Demonstrating value](https://www.fodda.ai); [KPMG study data results](https://www.fodda.ai).\n\n- **The foundations for the next wave**: The Intelligence Age is opening a new frontier of possibilities, and one opportunity that is currently demanding attention is the potential of agentic Al to transform operations. To optimize human-Al collaboration and increase adaptability, move toward smaller teams and flatter structures for more agility. Sources: [KPMG study data results](https://www.fodda.ai); [Investment in AI agentic](https://www.fodda.ai); [HPEs quantum security](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/kpmg-global-tech-report-2026","agent_prompt":"CRITICAL: Use this graph for insights on how business and society are being transformed by technology, especially in an era of uncertainty. This graph provides expert analysis on building adaptive technology strategies, realizing value from tech investments, and preparing for the next wave of innovation like Agentic AI.","trend_count":3,"evidence_count":39,"last_synced":"2026-04-28T04:11:13.869Z"},{"graph_id":"openfoodfacts_products","name":"Open Food Facts Product Database","description":"Crowdsourced global product database with ingredient composition, additive prevalence, NOVA processing levels, and brand distribution. Provides in-market product reality for food, CPG, health, and ingredient-related queries.","curator":"Open Food Facts","curator_url":"https://world.openfoodfacts.org/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Continuous","domain":"Product Data","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["food","CPG","health","beauty","ingredients"],"verticals":["Food & Beverage"],"graph_type":"supplemental","graph_sub_type":"Market Data","price_per_query":null,"headline":"Crowdsourced global product database with ingredient composition, additive prevalence, NOVA processing levels, and brand distribution. Provides in-market product reality for food, CPG, health, and ingredient-related queries.","subhead":"","geography":"","icon_url":"","company":"Open Food Facts","source_url":"https://world.openfoodfacts.org/","available_as":"","is_playground":false,"last_updated":"2026-04-04","published_date":"2025-01-01","example_queries":[],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/dhUSLg4oHTntG3N23xo3RA/1XnPYQHDGeMbG_dbC7yg3eys9bB7X3Yd2ZOn9mVo2RlFXQTbcxXaS1rAsh39XioS7LeOnSc2wZTA7QPlXU64bZxIP-M8YgctGTRHuinLtsZgUrgy31wyk91AvOX_-rThLxFbwANfnyTKmuuqGrfvcg/4OCfiDrbezJnt7nrVE9Pzgmr85Rf-QUldZWLL7AFCCY","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":"https://www.fodda.ai/graphs/openfoodfacts","agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"bps_indonesia","name":"Indonesia Inflation & CPI","description":"BPS WebAPI: monthly inflation M-to-M and Y-to-Y.","curator":"BPS (Badan Pusat Statistik)","curator_url":"https://webapi.bps.go.id/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["economics","Indonesia","Asia","inflation","CPI"],"verticals":["All Verticals"],"graph_type":"supplemental","graph_sub_type":"Economic Indicators","price_per_query":null,"headline":"BPS WebAPI: monthly inflation M-to-M and Y-to-Y.","subhead":"","geography":"","icon_url":"","company":"BPS (Badan Pusat Statistik)","source_url":"https://webapi.bps.go.id/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"acs_tract","name":"acs_tract","description":"US Census Tract Demographics (ACS 5-Year)","curator":"","curator_url":"https://api.census.gov/","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Daily","domain":"","version":"2026-Q1","node_types":[],"relationship_types":[],"status":"live","topics":["demographics","united states","housing","income","neighbourhood","real estate"],"verticals":[],"graph_type":"supplemental","graph_sub_type":null,"price_per_query":null,"headline":"US Census Tract Demographics (ACS 5-Year)","subhead":"","geography":"","icon_url":"","company":"","source_url":"https://api.census.gov/","available_as":"","is_playground":false,"last_updated":null,"published_date":null,"example_queries":[],"portrait_url":"","by_the_numbers":"","what_it_does":"","key_features":"","for_teams_like":"","how_to_access":"","what_contains":"","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":null,"webpage_url":null,"agent_prompt":null,"trend_count":0,"evidence_count":0,"last_synced":null},{"graph_id":"mckinsey-retail","name":"McKinsey Retail Intelligence","description":"Fodda's interpretation of McKinsey's published research into retail strategy and consumer goods.","curator":"McKinsey","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Retail","version":"2026-Q1","node_types":["Article","Trend"],"relationship_types":["EVIDENCE_FOR","FEATURES_BRAND","SEMANTICALLY_SIMILAR","TARGETS_AUDIENCE","IN_INDUSTRY","IN_SECTOR","CONTAINS_TREND","CONTAINS_ARTICLE"],"status":"live","topics":["retail"],"verticals":["Retail"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's interpretation of McKinsey's published research into retail strategy and consumer goods.","subhead":"","geography":["Global"],"icon_url":"","company":"McKinsey","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-06-01","published_date":null,"example_queries":["What is Rising Cost of Living Concerns?","How is Rising Cost of Living Concerns evolving?","What is Cautious Discretionary Spending?","How is Cautious Discretionary Spending evolving?","What is Declining Consumer Optimism?","How is Declining Consumer Optimism evolving?"],"portrait_url":"","by_the_numbers":"36 trends, 124 evidence items","what_it_does":"Analysis of McKinsey's perspectives on the future of retail, including omnichannel strategy, AI in retail operations, and changing consumer behaviors.","key_features":"Digital retail transformation, supply chain optimization, generative AI in commerce, and sustainable retail practices.","for_teams_like":"Retail Executives, Merchandising Teams, Digital Product Managers, and E-commerce Leads.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: mckinsey-retail","what_contains":"Article, Trend connected by EVIDENCE_FOR, FEATURES_BRAND, SEMANTICALLY_SIMILAR, TARGETS_AUDIENCE, IN_INDUSTRY, IN_SECTOR, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":null,"blog_post_content":null,"blog_post_query":null,"blog_post_status":null,"content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/mckinsey-retail","agent_prompt":null,"trend_count":40,"evidence_count":141,"last_synced":"2026-06-02T16:01:19.954Z"},{"graph_id":"pwc-real-estate","name":"PwC Real Estate Trends","description":"Fodda's analysis of PwC's research into real estate and housing.","curator":"PwC","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"Ongoing","domain":"Real Estate","version":"2026-Q1","node_types":["Trend","Article"],"relationship_types":["CONTAINS_TREND","CONTAINS_ARTICLE","SEMANTICALLY_SIMILAR","USES_TECHNOLOGY","IN_INDUSTRY","IN_SECTOR","EVIDENCE_FOR","TARGETS_AUDIENCE","FEATURES_BRAND"],"status":"live","topics":["retail"],"verticals":["Retail","Cities"],"graph_type":"industry report","graph_sub_type":"Living Graph","price_per_query":null,"headline":"Fodda's analysis of PwC's research into real estate and housing.","subhead":"","geography":["Canada"],"icon_url":"","company":"PwC","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-01-01","example_queries":["What is Strategic Reinvention for a Complex Future?","How is Strategic Reinvention for a Complex Future evolving?","What is Decisive Shift Toward Rental?","How is Decisive Shift Toward Rental evolving?","What is Data Centres?","How is Data Centres evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/cQDLRyjGDf-KLn0p7H_IxA/FASn72P8FYQaV2OaULFYAKZNfkTwgDR9BivT0KJhSEdNkPQ3u-JfkEILrN_LxfdSBD_Cq2-jUbDU7QGE_9Atx0uVAeHSyeswe2EAF5Vpj2tVai_r1Z_pRfb0Sv9T2yYNWnKw3wT6qhriRUpaSRPYlg/B4Gr2ahom0NLX2PJgf4SO9ddB3RiptAclGN8cOPsYCg","by_the_numbers":"28 trends, 21 evidence items","what_it_does":"A living knowledge graph of PwC's real estate research across US/Canada and Europe.\n\nSources analyzed: Emerging Trends in Real Estate US & Canada 2026; Emerging Trends in Real Estate Europe 2026.","key_features":"Real estate investment trends, urban development, housing, rental markets.","for_teams_like":"Retail strategy, merchandising, CX teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: pwc-real-estate","what_contains":"Trend, Article connected by IN_INDUSTRY, EVIDENCE_FOR, TARGETS_AUDIENCE, FEATURES_BRAND, IN_SECTOR, USES_TECHNOLOGY, CONTAINS_TREND, CONTAINS_ARTICLE\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from the PwC Canadian Real Estate Trends knowledge graph","blog_post_content":"# New Insights from the PwC Canadian Real Estate Trends knowledge graph\n\nWe asked Fodda's PwC Canadian Real Estate Trends — curated by Fodda Analyst — a strategic question to see what proprietary insights emerged.\n\n## What We Asked\n\n> **\"What are the most significant trends and insights in the PwC Canadian Real Estate Trends?\"**\n\n## What Fodda Found\n\n- **Strategic Reinvention for a Complex Future**: Success in today's market is no longer about simply identifying the best asset class or city-it's about recognizing and capturing the right opportunities at the intersection of real estate and other industries and executing with operational excellence. Sources: [Senior Housing Ranks Second for Investment and Development Prospects](https://www.fodda.ai); [Shift to Alternative Energy will Improve building value and returns](https://www.fodda.ai); [Shift in Consumer Demand to Luxury and Value Categories in Retail](https://www.fodda.ai).\n\n- **Strategic Reinvention for a Complex Future**: Success in today's market is no longer about simply identifying the best asset class or city-it's about recognizing and capturing the right opportunities at the intersection of real estate and other industries and executing with operational excellence. Sources: [Senior Housing Ranks Second for Investment and Development Prospects](https://www.fodda.ai); [Shift to Alternative Energy will Improve building value and returns](https://www.fodda.ai); [Shift in Consumer Demand to Luxury and Value Categories in Retail](https://www.fodda.ai).\n\n- **Strategic Reinvention for a Complex Future**: Success in today's market is no longer about simply identifying the best asset class or city-it's about recognizing and capturing the right opportunities at the intersection of real estate and other industries and executing with operational excellence. Sources: [Senior Housing Ranks Second for Investment and Development Prospects](https://www.fodda.ai); [Shift to Alternative Energy will Improve building value and returns](https://www.fodda.ai); [Shift in Consumer Demand to Luxury and Value Categories in Retail](https://www.fodda.ai).\n\n\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.\n","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/pwc-canadian-real-estate-trends","agent_prompt":"CRITICAL: Use this graph for strategic analysis of the Canadian real estate market, focusing on investment opportunities beyond traditional asset classes, particularly in the rental sector and cross-industry partnerships.","trend_count":28,"evidence_count":21,"last_synced":"2026-04-28T04:18:02.883Z"},{"graph_id":"delta-the-connection-index","name":"Delta Connection Index","description":"Fodda's interpretation of Delta Airlines public research and reports on the travel sector","curator":"Delta","curator_url":"","quality_checker_name":"Piers Fawkes","quality_checker_title":"Founder","quality_checker_company":"Fodda","update_frequency":"One-Off","domain":"Air Travel","version":"2026-Q1","node_types":["Trend"],"relationship_types":["IN_INDUSTRY","IN_SECTOR","CONTAINS_TREND"],"status":"live","topics":["- Travel & Hospitality - Consumer Psychology - Digital Culture - Brand Strategy"],"verticals":["Travel","Hospitality","Marketing"],"graph_type":"industry report","graph_sub_type":"Industry Report","price_per_query":null,"headline":"Fodda's interpretation of Delta Airlines public research and reports on the travel sector","subhead":"","geography":["Global"],"icon_url":"","company":"Delta","source_url":"","available_as":"","is_playground":false,"last_updated":"2026-04-28","published_date":"2026-04-13","example_queries":["What is Sensation Over Simulation?","How is Sensation Over Simulation evolving?","What is Belonging Through Travel?","How is Belonging Through Travel evolving?","What is Clarity Through Distance?","How is Clarity Through Distance evolving?"],"portrait_url":"https://v5.airtableusercontent.com/v3/u/54/54/1781366400000/--RsavvHtThz5Ozbj5ZklQ/TPI8KC5pnsNsBx3TRxGHqd1KWb-Ajc2Mds_gqLREDj13lsVl9qL5hX4iBXzjjDMwcxsowwgNhZtPzWQSFpTUU9aZhX8xDt9-1Es5OatmtXPERewoySX1xeTb-5el31HBNm5c-RcoQqyaHX4XNcXiGQ/3jd-JZlMPOEXGul4zqGDguhiKE454V49-jiNjOdCB7g","by_the_numbers":"4 trends, 0 evidence items","what_it_does":"This graph explores the thesis that as technology increasingly mediates our experiences, travel becomes a vital tool for reconnecting with ourselves, each other, and the physical world. It delves into how travel can foster self-discovery, create a sense of belonging, and provide clarity by offering real, tangible sensations that cannot be replicated on a screen.","key_features":"- Analyzes the psychological and sociological drivers of modern travel.\n- Contrasts real-world experiences with Digital simulations.\n- Identifies the trend of seeking authentic connections and personal growth through travel.","for_teams_like":"- Airline Marketing and Strategy teams\n- Hospitality and tourism boards\n- Experience Designers and Travel agencies\n- Brand Strategists focusing on Consumer well-being","how_to_access":"Available via MCP, API, and Chat. Use graph ID: delta-the-connection-index","what_contains":"Trend connected by IN_INDUSTRY, IN_SECTOR, EVIDENCE_FOR, CONTAINS_TREND\n","owner_email":null,"owner_account_id":null,"mcp_url":null,"skill_phase":null,"skill_tool_name":null,"blog_post_title":"New Insights from Delta Connection Index — Powered by Fodda","blog_post_content":"# New Insights from Delta Connection Index — Powered by Fodda\n\nWe asked Fodda's **Delta Connection Index** — curated by Fodda Analyst — a strategic question to surface proprietary insights backed by real evidence.\n\n## What Fodda Found\n\n- **Clarity Through Distance**: Stepping away from the everyday routine and digital algorithms allows for a clearer perspective on life priorities and goals.\n\n- **Sensation Over Simulation**: People are seeking real, tangible experiences in the physical world as a response to the oversaturation of digital simulations.\n\n## Why This Matters\n\nThese insights are structured entities from a curated knowledge graph with real evidence trails — not generic AI output.","blog_post_query":null,"blog_post_status":"Draft","content_ownership":"third_party","webpage_url":"https://www.fodda.ai/graphs/delta-the-connection-index","agent_prompt":"CRITICAL: Use this graph for understanding the evolving role of travel as a means for authentic human connection and self-discovery in a world increasingly mediated by technology. 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It analyzes how modern challenges like new pollutants (microplastics, wildfire particulates) are changing the nature of dirt, while consumer demand for health and wellness is driving innovation in cleaning products towards personalized, safe, and sensory-friendly solutions.","key_features":"- Identifies New, invisible household pollutants like microplastics and mold.\n- Highlights a shift towards personalized cleaning routines based on individual biology and sensory needs.\n- Connects the demand for chemical transparency (like avoiding EDCs) to Product innovation.","for_teams_like":"- CPG Product Innovation\n- Home Care R&D\n- Brand Strategy & Marketing\n- Consumer Insights","how_to_access":"Available via MCP, API, and Chat. 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