---
id: firefish
title: Firefish - Treat Culture
type: industry report
version: 1.0.0
updated: 2026-04-28
---

# Firefish - Treat Culture

## What This Is
Consumer indulgence patterns and treat economy trends from Firefish.

## What It Covers
- Consumer Behavior
- Retail & CPG
- Wellness & self-care
- Luxury Goods
- Gen Z trends

## Example Queries
- What is Dopamine Branding?
- How is Dopamine Branding evolving?
- What is Archival Trophies?
- How is Archival Trophies evolving?
- What is Wellness as Self-Care?
- How is Wellness as Self-Care evolving?

## How to Connect
- REST API: `POST https://api.fodda.ai/v1/graphs/firefish-treat-culture/search`
- MCP: `https://mcp.fodda.ai/mcp` (use graph ID `firefish-treat-culture`)
- Preview: `GET https://api.fodda.ai/v1/graph-slice?graph_id=firefish-treat-culture`
- Auth: API key via `X-API-Key` header. Free tier: 100 calls/month.

## Who Built This
Curated by Susie Hogarth (Firefish).

## Learn More
- [Graph detail page](https://www.fodda.ai/graphs/firefish)
- [Full catalog](https://www.fodda.ai/graphs)
- [API documentation](https://www.fodda.ai/api)