{"ok":true,"requestId":"4ea112223b2a2d58fe608899","graph":{"graph_id":"forrester-marketing","slug":"forrester-marketing","canonical_slug":"forrester-marketing","canonical_url":"https://www.fodda.ai/graphs/forrester-b2c-marketing-predictions","readme_url":"https://api.fodda.ai/v1/graphs/forrester-marketing/readme","name":"Forrester Marketing Graph","description":"Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.","curator":"Forrester","curator_url":"","domain":"Marketing","version":"2026-Q1","public_bucket":"libraries","graph_type":"industry report","graph_sub_type":"Living Graph","verticals":["Marketing"],"topics":["advertising","consumer","goods","retail","technology"],"suitable_questions":[],"example_queries":[],"not_suitable_for":[],"selection_summary":"Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.","trend_count":36,"evidence_count":108,"article_count":108,"company_count":0,"derived_counts":{"trends":36,"evidence":108,"articles":108,"companies":0,"trend_count":36,"evidence_count":108,"article_count":108,"company_count":0},"last_synced":"2026-04-28T04:18:50.848Z","status":"live","deprecated":false,"freshness_status":"stale","last_updated":"2026-04-28","published_date":"2025-10-28","webpage_url":"https://www.fodda.ai/graphs/forrester-b2c-marketing-predictions","is_playground":false,"headline":"Fodda's analysis of Forrester's public research into B2C marketing, customer experience, and digital strategy evolution.","subhead":"","geography":["Global"],"company":"Forrester","available_as":"","icon_url":"","portrait_url":"https://api.fodda.ai/v1/images/proxy?url=https%3A%2F%2Fv5.airtableusercontent.com%2Fv3%2Fu%2F58%2F58%2F1793556000000%2F6PpbSUEZK2_lehVrqv5wWA%2FrLONWYeL2jqzXuVSh95fd2jo5dm77IMLNJ7DxFmPieHvAJLogAgT32Mci120tnDD54Y9Sbo1i5B3PI9MhZuaD0mmoVtHiXFnk9UPJ6nxk3KfR3A2Np6svhMbPKl7I9E1AcnxTQN92UXGDSkFjrUrkg%2F_2FbC9YnWB-r82nBYa9iXDz9ULaDJF--jKpXQMLJ0N4","source_url":"","price_per_query":null,"what_it_does":"A living knowledge graph of Forrester's marketing predictions and CX research.\n\nSources analyzed: B2C Marketing, CX & Digital Predictions 2026; B2B Marketing Predictions 2026.","key_features":"B2C and B2B marketing predictions, CX strategy, digital advertising.","by_the_numbers":"36 trends, 108 evidence items","for_teams_like":"Marketing strategy, brand communications, and growth teams.","how_to_access":"Available via MCP, API, and Chat. Use graph ID: forrester-marketing","what_contains":"Trend, Article connected by USES_TECHNOLOGY, IN_INDUSTRY, IN_SECTOR, FEATURES_BRAND, TARGETS_AUDIENCE, CONTAINS_TREND, CONTAINS\\_ARTICLE\n","agent_prompt":"CRITICAL: Use this graph for strategic foresight into B2C marketing, CX, and digital trends for 2026, focusing on the dual impact of AI adoption and the consumer demand for tangible, offline experiences.","skill_phase":null,"skill_tool_name":null,"report_analysis":{"thesis":"B2C marketing and commerce face a turbulent AI-driven transformation by 2026, compelling strategic re-evaluation of customer experience, operational models, and agency partnerships amidst economic volatility and the rising influence of AI companions.","why_it_matters":"Leaders must strategically adapt to pervasive AI integration, particularly agentic AI, which is reshaping commerce operations, customer discovery, and back-office efficiency. Failure to re-skill CX teams and re-evaluate media agency partnerships in light of AI's volatility and consumer demand for trusted value will lead to competitive disadvantage and increased retail bankruptcies.","sharpest_signal":"The pervasive and transformative impact of Agentic AI on B2C commerce, operations, and customer experience.","best_evidence":["Leading brands will unify agentic commerce experiences by integrating shopping, promotions, and customer service into a seamless whole.","85% of US B2C marketing executives plan to review their media agencies in 2026, indicating a significant re-evaluation of partnerships."],"discriminative_summary":"This graph offers a forward-looking strategic overview for B2C marketing executives on how AI, especially agentic AI, will redefine customer experience, operational strategies, and agency relationships by 2026."},"core_tension":null,"matched_human_twin_slug":null,"expert_stance_quote":null,"cross_graph_signals":[]}}